What Lion Parcel does

Lion Parcel (PT Lion Express), founded in 2013 and headquartered in Jakarta Barat, is an Indonesian parcel logistics subsidiary of the Lion Group conglomerate (Lion Air). It operates a multi-tier domestic and international shipping platform covering 98% of Indonesia's 38 provinces plus 98% of Malaysia and 50+ international destinations across APAC, the Middle East, Europe, the Americas, and Africa. The product surface spans sub-brands including BIGPACK/BIGPACK FAST (bulky items), MINIPACK (under 300g, launched June 2026), VIPPACK (same-day inter-city, launched July 2025), JAGOPACK (regional corridors such as Java–Sumatra), INTERPACK and INTERPACK MAXI (international), BOSSPACK (priority), LILO (fulfillment/warehousing), Kulioner (regional food delivery), and PASTI (on-time delivery guarantee). The technology stack is a cloud-based logistics management platform with real-time tracking (up to 50 STTs simultaneously), an online rate calculator, COD/QRIS settlement, and an AI virtual assistant (LIOLIO). The operation is backed by Lion Group's 350+ aircraft, 3,000+ land vehicles, 15,000+ couriers, and a 7,000+ agent (mitra) network; the company is ISO 9001:2015 certified by TUVNORD Indonesia.

Lion Parcel monetizes primarily through per-transaction shipping fees (domestic from Rp6,000, Malaysia from RM7.5, international from ~Rp80,000), COD service fees, optional insurance (up to Rp150,000,000 coverage), Fulfillment/LILO managed warehousing, corporate volume contracts, and a growing subscription layer (Lion Parcel Max). Go-to-market combines direct-to-consumer self-service via the mobile app and lionparcel.com, a 7,000+ physical agent/mitra retail channel offering up to 35% discount, marketplace integrations with Tokopedia and Toco, and a direct enterprise sales motion for 1,000+ corporate clients. Customer segments are individual consumers, e-commerce SMBs, corporate/enterprise accounts, and agent partners; the company competes against larger Indonesian incumbents JNE and J&T Express, with its primary structural differentiator being vertical integration with Lion Group's aviation assets rather than network scale alone.

Name

Lion Parcel

Legal name

PT LION EXPRESS (LION PARCEL)

Website

https://lionparcel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lion Parcel (PT Lion Express) is an Indonesian logistics company providing domestic and international package shipping, COD, fulfillment, and same-day delivery across Indonesia, Malaysia, and 50+ countries. It serves consumers, e-commerce SMBs, and corporate clients via 7,000+ agents and 15,000+ couriers backed by Lion Group aviation.

Ownership category

akta.pro rank

Product category

Logistics Services / Parcel Delivery

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210), Air Courier Services (4513)

akta.pro primary industry

Regional Parcel Carriers (Intra-Regional Ground) (TLAAACAG)

akta.pro secondary industries

Metro/Urban Standard Parcel Delivery (TLAAACAH), International Economy / Deferred Small Parcel (TLAAANAC), Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD)

Keywords

• Parcel delivery services
• Logistics solutions
• Cash on delivery
• E-commerce shipping
• International shipping

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Domestic Package Shipping: Core revenue from shipping small and large packages across Indonesia with services including Economy, Express, Same-day (VIPPACK), BIGPACK for bulky items, JAGOPACK for specific corridors, and MINIPACK for packages under 300g. Revenue is per-transaction based on weight, dimensions, and service level.
2. Cash on Delivery (COD) Services: COD service fees charged to merchants who require collection of payment upon delivery. Options include COD Ongkir (recipient pays shipping) and COD Ongkir dan Barang (recipient pays shipping plus product price). QRIS payment method supported.
3. International Shipping (INTERPACK): Revenue from international package and document shipments covering 50+ countries with services including INTERPACK (3-5 working days) and INTERPACK MAXI for bulky shipments from Malaysia to Indonesia (7-10 working days).
4. Fulfillment & LILO Services: Integrated warehouse and fulfillment services (LILO) for business customers requiring storage, picking, packing, and shipping solutions, providing end-to-end logistics for e-commerce sellers.
5. Agent Network Fees: Agents pay for shipping at discounted rates (up to 35% off) and earn margin by offering competitive rates to end customers. New agents pay a setup fee for Partner ID and promotional materials.
6. Corporate Partnership Solutions: Dedicated shipping solutions for corporate clients including custom pricing, volume discounts, and integrated API or dashboard access for high-volume shippers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lion Parcel provides domestic and international package delivery services across Indonesia (98% area coverage) and 50+ countries, offering Economy, Express, Same-day (VIPPACK), BIGPACK, MINIPACK, and INTERPACK shipping options. The company supports Cash on Delivery (COD) with QRIS payments, free pickup service, real-time tracking, fulfillment and warehousing (LILO), and an agent/mitra network of 7,000+ locations. Insurance coverage up to Rp150,000,000 and a loyalty program (Parcel Poin) are bundled with the core delivery services.

Product overview

Lion Parcel is a comprehensive logistics and delivery services company operating a multi-module platform offering domestic and international shipping, cash-on-delivery payment services, fulfillment warehousing, corporate partnerships, and agent networks. The core products include domestic shipping (Pengiriman) covering 98% of Indonesia and international shipping via INTERPACK to 51 countries, complemented by value-added services including COD (Cash on Delivery), Fulfillment (Lilo) warehousing solutions, and the Korporasi corporate program. The company operates specialized sub-brands including BIGPACK/BIGPACK FAST for large packages, MINIPACK for lightweight items under 300g, VIPPACK for same-day inter-city delivery, INTERPACK/INTERPACK MAXI for international shipments, JAGOPACK for regional routes, BOSSPACK for priority shipping, and Kulioner for regional food delivery. Supporting services include the Parcel Poin loyalty program, referral system, PASTI on-time guarantee, and the Lion Parcel Max subscription. The platform also provides online tools for shipping rate calculation (Cek Ongkir), real-time tracking (Lacak Paket), and package claims handling (Klaim Paket).

Differentiator

Problem solved

Functional benefit

Brands

• BOSSPACK: Priority shipping service with extra benefits for business senders.
• BIGPACK
• BIGPACK FAST
• INTERPACK
• INTERPACK MAXI
• JAGOPACK
• MINIPACK
• VIPPACK
• LILO
• Kulioner

Products and services

• Pengiriman (Domestic Shipping) Core domestic shipping service covering 98% of Indonesia with Economy, Express, and same-day (VIPPACK) options, including free pickup, weight-based pricing from Rp6,000, and delivery to 38 provinces.
• COD (Cash on Delivery) Cash on Delivery service allowing recipients to pay shipping costs or product price upon delivery, with COD Ongkir and COD Ongkir & Barang options and QRIS payment support. Targeted at e-commerce sellers and recipients preferring cash transactions.
• Fulfillment (LILO) Integrated fulfillment and warehousing solution for e-commerce sellers, providing end-to-end logistics including storage, picking, packing, and shipping services. Targeted at online sellers and SMBs requiring outsourced fulfillment.
• Korporasi (Corporate Services) Enterprise and corporate partnership solutions for businesses with high-volume shipping needs, providing custom pricing, volume discounts, dedicated account management, and integrated API or dashboard access.
• Agen (Agent Partnership) Retail point agent partnership program for individuals and small companies to resell Lion Parcel shipping services locally, with up to 35% shipping discount, no royalty fees, 6 months free mentoring, and Partner ID setup.
• INTERPACK MAXI International bulky shipment service from Malaysia to Indonesia with 7-10 working days delivery, all-in-one pricing, and a maximum of 10 kg per box. Targeted at cross-border e-commerce sellers and shippers of bulky international items.
• BIGPACK Large package shipping service for oversized and heavy items, with weight-based pricing starting from Rp6,000 and up to 20% discount for packages under 10 kg.
• BIGPACK FAST Fast version of BIGPACK offering expedited delivery estimates for large and heavy packages, targeted at time-sensitive bulky shipments.
• JAGOPACK Cost-effective regional shipping service for specific Indonesian corridors such as East Java to Jakarta and North Sumatra to Jakarta, offering promotional pricing on high-volume lanes.
• MINIPACK Lightweight package shipping service for parcels under 300 grams, avoiding 1 kg weight charges and offering cost savings for small-item shippers. Targeted at micro e-commerce sellers and small parcel shippers.
• VIPPACK Same-day delivery service across cities and inter-island within Indonesia, delivering packages in under 24 hours, leveraging Lion Group aviation assets for speed.
• BOSSPACK Priority shipping service with extra benefits and priority handling for business senders requiring premium treatment.
• Kulioner Regional food delivery service for ordering local specialties from various Indonesian cities, with special delivery rates starting at Rp500.

Quantifiable outcome

• 98% of Indonesian territory covered
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• TokopediacoreChannel Partner/ Reseller/ DistributorLion Parcel is integrated as an available shipping delivery option within Tokopedia marketplace, allowing online sellers to select Lion Parcel for their shipments with seamless label generation and tracking integration.
• Toco MarketplacecoreChannel Partner/ Reseller/ DistributorLion Parcel serves as a shipping partner on the Toco marketplace platform, providing flexible delivery options for online sellers and buyers transacting on the platform.
• Lion Group (Lion Air)coreStrategic or Co-development PartnerLion Parcel is a subsidiary of PT Lion Express, part of Lion Group (Lion Air airline). The partnership provides access to 350+ aircraft for air cargo operations and enables unmatched coverage across Indonesia's archipelago and international routes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AnterAja: Indonesia-focused parcel courier with nationwide network, COD, and marketplace integrations. Competes on the same SMB and consumer shipping segments as Lion Parcel, often on price.
• JNE (Jalur Nugraha Ekakurir): Indonesia's largest domestic parcel and courier network with nationwide coverage, COD services, and extensive agent outlets. The most direct head-to-head competitor to Lion Parcel on domestic last-mile and inter-island shipping.
• Ninja Xpress (Ninja Van): Tech-enabled Southeast Asian last-mile carrier serving Indonesia, Malaysia, Singapore, and more. Comparable on cross-border parcel flows, SMB e-commerce integrations, and digital tracking experience.
• SiCepat Express: Indonesian parcel carrier focused on same-day and next-day delivery with strong e-commerce marketplace integrations. Directly competes with Lion Parcel on urban, same-day, and SMB shipping tiers.
• J&T Express: Fast-growing Southeast Asian parcel carrier with strong Indonesia operations, COD support, and aggressive e-commerce pricing. Closely matches Lion Parcel's SMB seller, COD, and inter-city delivery proposition.

Broad incumbents

• DHL Express: Global integrator with strong Indonesia presence for international express and cross-border B2B shipping. Relevant peer for Lion Parcel's INTERPACK international and corporate account ambitions.
• Pos Indonesia: State-owned national postal operator with the deepest historical coverage of Indonesia. Overlaps with Lion Parcel on domestic parcel and COD, and serves as a broad incumbent reference point for nationwide reach.
• FedEx: Global air-and-ground integrator with international small-parcel services into and out of Indonesia. Comparable on cross-border e-commerce parcel and international priority tiers adjacent to INTERPACK.

Regional players

• Wahana Express: Long-established Indonesian parcel carrier focused on domestic shipping with strong presence outside Java. Comparable regional and agent-network dynamics to Lion Parcel's non-Java corridors.

Emerging players

• Paxel: Indonesian same-day and scheduled parcel specialist. Competes most directly with Lion Parcel's VIPPACK same-day service and Kulioner regional food delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lionparcel_
• Facebookfacebook.com/lionparcelid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Parcel