Yellow Iron Fleet
Yellow Iron Fleet is an Australian heavy equipment dealer and rental operator, founded in 2017 and headquartered in Big Hill, Victoria, selling and renting excavators, dozers, loaders, trucks, and related machinery to mining, civil, and construction customers nationwide.
- Company typePrivate
- Founded2017
- HeadquartersBendigo, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Yellow Iron Fleet does
Yellow Iron Fleet (YIF) is an Australian heavy equipment dealer and rental operator serving the mining, civil construction, and general construction industries. Founded in 2017 and headquartered in Big Hill, Victoria, the company is led by CEO and founder Andy Hoare, who brings more than 35 years of sector experience, including prior leadership of Andy's Earthmovers (Asia Pacific) Pty Ltd through its 2017 $680 million merger with Emeco Holdings (ASX: EHL) and Orionstone. Yellow Iron Fleet operates under Sandhills Cloud Pacific as the owning entity and runs its commercial website on the Sandhills dealer platform.
The company's core offering is a multi-category inventory of new and used heavy machinery — excavators, dozers, wheel loaders, off-highway vehicles, graders, scrapers, crushers and screens, heavy-duty trucks, attachments, and parts — available for both outright sale and rental. The underlying technology is a conventional inventory management and rental fleet operations system, hosted via the Sandhills platform, with no disclosed AI, automation, or proprietary software components.
Yellow Iron Fleet earns revenue through four streams: one-time equipment sales, recurring rental fleet utilization, professional services (maintenance, repairs, component rebuilds, contracting, heavy haulage, and crane hire). Pricing is quote-based and not publicly disclosed; the go-to-market motion is sales-led, with direct enquiry capture via the company website and inbound traffic from search engines. The firm claims Australia-wide reach despite a single regional base, and it targets enterprise customers across the mining and civil construction verticals, with the general construction segment as a secondary market.
Yellow Iron Fleet firmographics
Firmographics- Name
- Yellow Iron Fleet
- Legal name
- Yellow Iron Fleet
- Website
- https://yellowironfleet.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yellow Iron Fleet is an Australian heavy equipment dealer and rental operator, founded in 2017 and headquartered in Big Hill, Victoria, selling and renting excavators, dozers, loaders, trucks, and related machinery to mining, civil, and construction customers nationwide.
- Ownership category
- akta.pro rank
Yellow Iron Fleet industry classification
Industry- Product category
- Heavy Equipment Sales & Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro industry
- Earthmoving & Excavation Equipment Rental/LeasingTransportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)
Keywords
Where Yellow Iron Fleet is headquartered
LocationHeadquarters
- HQ city
- Bendigo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yellow Iron Fleet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of heavy equipment including excavators, bulldozers, wheel loaders, dump trucks, graders, scrapers, crushers, screens, off-highway vehicles, and attachments.
- Rental Fleet: Rental solutions for heavy equipment serving various project scales from residential construction to large-scale infrastructure development.
- Maintenance and Repair Services: Maintenance and repairs for heavy equipment, including component rebuilds.
- Contracting and Crane Services: Contracting services, heavy haulage, and crane hire services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Yellow Iron Fleet product offering
Product offeringCore offering
Yellow Iron Fleet supplies heavy equipment and rental solutions for mining, civil, and construction projects in Australia. The company sells and rents a broad range of heavy machinery (excavators, bulldozers, wheel loaders, dump trucks, graders, scrapers, crushers/screens, heavy-duty trucks) along with attachments and parts, and delivers supporting services including contracting, equipment maintenance and repairs, component rebuilds, heavy haulage, and crane hire.
Product overview
Yellow Iron Fleet is a heavy equipment solutions provider serving the Mining, Civil, and Construction Industries in Australia. The company operates as a single unified platform offering equipment sales, rentals, and comprehensive services. The core product portfolio includes heavy machinery categories: Excavators, Dozers, Wheel Loaders, Off Highway Vehicles (dumpers/trucks), Graders, Scrapers, Crushers/Screens, and Heavy-Duty Trucks, complemented by Attachments and Parts. The service offering encompasses Contracting Services, Rental Solutions, Machine Sales, Maintenance and Repairs, Component Rebuilds, Heavy Haulage, and Crane Hire. Established in 2017, the company provides both for-sale and for-rent equipment options to cater to projects of various scales from residential construction to large-scale infrastructure development.
Differentiator
Problem solved
Functional benefit
Products and services
- Excavators
Companies that use Yellow Iron Fleet
Customer profileSegments3 records
Ideal customer profiles3 records
Yellow Iron Fleet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yellow Iron Fleet partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Yellow Iron Fleet competitors and assessment
Company assessmentDirect peers
- Komatsu Australia: Australian subsidiary of Komatsu Ltd, distributing and supporting the full Komatsu heavy equipment line for mining, quarry, and construction customers. Comparable as an OEM-aligned heavy equipment distributor in Australia.
- Boom Logistics: ASX-listed Australian crane hire and logistics provider (BOM). Comparable as a national provider of crane hire and heavy transport services overlapping with YIF's crane hire and heavy haulage revenue streams.
- Kennards Hire: Australian family-owned equipment hire chain with national branch network. Comparable as a domestic equipment rental provider serving construction, trades, and small-to-mid contractor customers across Australia.
- Onsite Rental Group: ASX-listed Australian industrial and construction equipment rental company (ONT). Comparable as a mid-sized equipment rental operator serving mining, construction, and industrial customers across Australia.
- CJD Equipment: Australia's exclusive Volvo Construction Equipment dealer, distributing excavators, dump trucks, wheel loaders, and articulated haulers. Comparable as a national heavy equipment dealer serving mining and construction customers in Australia.
- Emeco Holdings: Australia's largest heavy equipment rental company (ASX: EHL), directly comparable as an earthmoving and mining equipment rental operator in the same Australian geography. Notably, Emeco was the counterparty in the $680M merger of CEO Andy Hoare's prior company, Andy's Earthmovers (Asia Pacific).
- Coates Hire: Australia's largest equipment hire company, part of Seven Group Holdings. Directly comparable as a national provider of heavy equipment rental serving mining, construction, and infrastructure customers across Australia.
Broad incumbents
- Caterpillar Inc. World's largest heavy equipment OEM (NYSE: CAT). Comparable as a broad incumbent whose dealer network (including Australian dealers like William Adams) directly competes with YIF in the sale and rental of yellow iron equipment.
- Ashtead Group (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, the second-largest equipment rental company globally (LSE: AHT). Comparable as a broad incumbent in heavy equipment rental with overlapping end markets, though geographically focused in North America and Europe.
- United Rentals: Largest equipment rental company globally (NYSE: URI). Comparable as a broad incumbent in industrial and heavy equipment rental, though operating primarily in North America rather than directly competing in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Yellow Iron Fleet social profiles
Digital presenceYellow Iron Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Iron Fleet leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Iron Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Iron Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Iron Fleet
What does Yellow Iron Fleet do?
Yellow Iron Fleet supplies heavy equipment and rental solutions for mining, civil, and construction projects in Australia. The company sells and rents a broad range of heavy machinery (excavators, bulldozers, wheel loaders, dump trucks, graders, scrapers, crushers/screens, heavy-duty trucks) along with attachments and parts, and delivers supporting services including contracting, equipment maintenance and repairs, component rebuilds, heavy haulage, and crane hire.
Is Yellow Iron Fleet a public or private company?
Yellow Iron Fleet is a private company. It is classified as corporate owned and is currently operating.
When was Yellow Iron Fleet founded?
Yellow Iron Fleet was founded in 2017. It employs 101 to 250 people.
Where is Yellow Iron Fleet based?
Yellow Iron Fleet is headquartered in Bendigo, Australia, in the Oceania region.
How does Yellow Iron Fleet make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are rental Fleet, maintenance and Repair Services and contracting and Crane Services.
Who are Yellow Iron Fleet's main competitors?
Direct peers on record are Komatsu Australia, Boom Logistics, Kennards Hire, Onsite Rental Group, CJD Equipment, Emeco Holdings and Coates Hire. Broad incumbents are Caterpillar Inc., Ashtead Group (Sunbelt Rentals) and United Rentals.
Does Yellow Iron Fleet have an API?
No public API is recorded for Yellow Iron Fleet.
What industry is Yellow Iron Fleet in?
Yellow Iron Fleet's product category is Heavy Equipment Sales & Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing. Its NAICS code is 53241 and its SIC code is 5082.