Sportrak Tire Co.

What Sportrak Tire Co. does

Sportrak Tire Co., Ltd. is a Qingdao, China-based private tire manufacturer and global exporter established in 2005. The company produces all-steel radial, semi-steel radial, and off-the-road tires under proprietary brands SPORTRAK, SUPERWAY, SAFEHOLDER, and WPRO, spanning four core product lines: truck and bus radial (TBR), passenger car radial (PCR), off-the-road (OTR) for mining and construction, and motorcycle tires. It also markets country-specific SKUs including Thailand TBR and Vietnam container tires. Manufacturing is supported by in-house tire technology R&D focused on performance, durability, and safety characteristics.

The company operates an export-led B2B model, distributing its tires directly to distributors, fleet operators, and commercial buyers in more than 100 countries across the Middle East, Africa, Southeast Asia, Central Asia, and the Americas. Its headquarters and affiliated logistics center (established 2020) are located in the Qingdao West Coast Comprehensive Free Trade Zone adjacent to Qingdao port, with a 29,076 sqm bonded warehouse and 15,016 sqm non-bonded warehouse capable of storing more than 100,000 all-steel tires and handling 25x40HQ containers of daily load/unload throughput. The company is certified under ISO9000, TS16949, U.S. DOT & SMARTWAY, European E-Mark, Brazil INMETRO, Gulf GCC, and Indonesia SNI, and most recently obtained Customs AEO Advanced Certification from Qingdao Customs in December 2025.

The go-to-market motion is event-driven: Sportrak acquires global customers through participation in the Canton Fair, Qingdao Tire Show, and Shanghai CITEXPO, supported by a website with pattern-search and catalog functionality. Pricing is not publicly disclosed; the company positions itself on the combination of "extremely competitive prices," fastest delivery time, and broad international certification coverage. Revenue is generated through direct hardware sales (tires, wheels, accessories), with no disclosed pricing tiers, subscription model, or named end customers. The firm employs 51-100 staff and has not raised external funding.

Name

Sportrak Tire Co.

Legal name

Sportrak Tire Co., Ltd.

Website

https://sportraktire.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportrak Tire Co., Ltd. is a Qingdao-based private tire manufacturer and exporter that produces TBR, PCR, OTR, and motorcycle tires under its SPORTRAK, SUPERWAY, and SAFEHOLDER brands, distributing directly to distributors and fleet buyers in more than 100 countries across the Middle East, Africa, Southeast Asia, Central Asia, and the Americas.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Passenger Car Tires Manufacturing (IMANAKAA), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire manufacturing
• Commercial truck tires
• Passenger car tires
• Off-the-road tires
• Motorcycle tires

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Export Sales: Direct export of tires, wheels, and related accessories to global markets. Own brands SPORTRAK and SUPERWAY distributed in over 100 countries. Manufacturing and export B2B model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sportrak Tire Co. is a Chinese tire manufacturer based in Qingdao that designs, produces and exports a range of tires under its own brands (SPORTRAK, SUPERWAY, SAFEHOLDER, WPRO). Its portfolio covers Truck and Bus Radial (TBR), Passenger Car Radial (PCR), Off-the-Road (OTR), and motorcycle tires for global distribution. The company operates a self-managed logistics center and holds multiple international quality and market-access certifications to support export sales.

Differentiator

Problem solved

Functional benefit

Brands

• SPORTRAK: Primary tire brand featuring truck&bus tires, car tires, off the road tires, and construction tires.
• SUPERWAY
• SAFEHOLDER

Products and services

• SPORTRAK brand tires
• SUPERWAY brand tires
• SAFEHOLDER brand tires
• WPRO brand tires
• 2026 Tire Product Catalogue

Quantifiable outcome

• Warehouses can store more than 100,000 all-steel tires and 60,000 semi-steel tires
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sailun Group: Large Chinese tire manufacturer producing TBR, PCR, and OTR tires with global distribution — comparable to Sportrak across the same product categories with similar export-driven B2B model.
• Aeolus Tire: Chinese TBR and OTR tire manufacturer with significant export distribution across emerging markets — directly comparable to Sportrak in commercial-truck radial focus and overseas B2B channel structure.
• Triangle Tire: Major Shandong-based Chinese tire manufacturer producing TBR, PCR, OTR, and specialty tires with global export distribution — directly comparable to Sportrak in product mix, geography, and B2B export model.
• GITI Tire: Singapore-headquartered but China-manufactured tire producer with broad TBR/PCR/OTR portfolio and global distribution — comparable to Sportrak in product breadth and emerging-market positioning.
• Zhongce Rubber (Westlake): Large Chinese tire group operating the Westlake, Yokohama-related, and other brands with global TBR/PCR distribution — comparable to Sportrak in product categories and international B2B channel coverage.
• Doublestar Tire: Shandong-based Chinese tire manufacturer producing TBR, PCR, and OTR tires for export — comparable to Sportrak in manufacturing geography and export-driven B2B model.
• Linglong Tire: Shandong-headquartered Chinese tire manufacturer with a broad TBR/PCR/OTR portfolio and significant export presence — directly comparable to Sportrak in category coverage and emerging-market focus.
• Wanli Tire: Guangdong-based Chinese tire manufacturer specializing in PCR, TBR, and OTR tires with global export channels — closely comparable product mix and B2B distribution model to Sportrak.

Broad incumbents

• Maxxis International: Taiwanese-headquartered global tire manufacturer with strong PCR, TBR, motorcycle, and OTR offerings — comparable to Sportrak's portfolio breadth, but at significantly larger scale and stronger global brand recognition.
• Hankook Tire: Korean global tire major producing TBR, PCR, and OTR tires with worldwide distribution — comparable product mix to Sportrak, but operates at materially larger scale with established OEM relationships and premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportrak-tire-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportrak Tire Co.