Helo

What Helo does

Helo Health Ltd., an Irish wellness technology company, develops AI-enabled personalized nutrition systems for health-conscious consumers. Its integrated stack combines wearable biosensors (BioSense Health Band, LifeWatch, Watch Lite SE, Leggera 2 scale), at-home urinalysis (BioStrip), and the patent-pending NutraMatic countertop nutrient delivery device, all feeding the NutraLife AI App. The company monetizes through direct-to-consumer hardware sales, the Helo Wellness+ subscription, recurring consumables (BioStrips, NAP Packs), and NutraMatic pre-orders via shop.helohealth.com with global shipping, while supplementing commercial activity with the NutraLife AI Program (NAP), an investigational 24-week study enrolling 1,000 participants per cohort whose biomarker data trains the proprietary recommendation engine layered atop a ChatGPT integration.

Name

Helo

Legal name

Helo Health Ltd.

Website

https://helohealth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Helo Health Ltd. (NutraLife) is an Irish AI-driven personalized nutrition company selling integrated wearables, at-home urinalysis, and the upcoming NutraMatic countertop device to global health-conscious consumers.

Ownership category

akta.pro rank

Product category

Personal Wellness Technology

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Smart Scales & Body Composition Analyzers (CRACAQAA), Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Personalized nutrition
• Wearable health devices
• AI health monitoring
• At-home diagnostics
• Smart supplementation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of wearable devices including BioSense health band, LifeWatch Generation 2, Watch Lite SE, Leggera smart scale, and accessories.
2. Subscription Services: Recurring subscription services including Helo Wellness+ and access to premium AI features. Subscriptions automatically renew on a recurring basis.
3. Consumables: Sale of BioStrip urinalysis test strips (sold individually or in NAP Packs) for ongoing biomarker testing.
4. NutraMatic Device Sales: Pre-launch countertop nutrition device. Available on priority-preferred basis with waitlist access.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Helo designs, manufactures, and sells an AI-driven personalized nutrition ecosystem consisting of the patent-pending NutraMatic countertop dispensing device, the BioStrip at-home urinalysis test, the BioSense wearable health band, and the NutraLife AI mobile application. The NutraMatic collects biodata from a paired wearable and weekly BioStrip scans, applies proprietary AI to determine nutritional status, and delivers optimized nutrient doses to consumers in real time.

Product overview

Helo (trading as NutraLife) offers a comprehensive AI-driven health and wellness ecosystem combining wearable biometric devices, at-home diagnostic testing, and AI-powered personalized nutrition delivery. The core portfolio centers on four key products: NutraMatic (a patent-pending countertop device that uses proprietary AI to deliver personalized nutrient doses based on real-time biodata from wearables and urinalysis); BioStrip (at-home urinalysis strips that generate nutritional biomarker data); NutraLife AI App (the AI analysis and tracking application that delivers ChatGPT-generated personalized wellness advice); and BioSense Health Band (an advanced wearable with clinical-grade sensors, blockchain-secured data, and NFC payments). The ecosystem is anchored by the NutraLife AI Program (NAP), an international investigational study using participant data to train the AI engine. All devices sync with the Helo Smart App, which aggregates biometric data across multiple Helo wearable lines.

Differentiator

Problem solved

Functional benefit

Brands

• NutraMatic: Patent-pending countertop device that delivers AI-optimized personalized nutrition supplements based on user biodata status.
• BioStrip
• NutraLife AI App
• BioSense
• VyvoPay
• HealthFi

Products and services

• NutraMatic Patent-pending countertop nutrition dispensing device that collects biodata from a wearable device and at-home urinalysis strip, applies proprietary AI to analyze current nutritional status, and delivers optimized personalized nutrient doses in real time for health-conscious consumers.
• BioStrip At-home urinalysis strip that, when scanned with the NutraLife AI app, yields biomarker data used to assess current nutritional status and feed the NutraMatic personalized supplement engine. Sold individually or in NAP Packs for ongoing biomarker testing.
• NutraLife AI App AI-powered mobile application for analyzing and tracking nutritional status, integrating BioStrip scan data and wearable biodata, and delivering ChatGPT-generated personalized wellness advice to consumers enrolled in the NutraLife AI Program.
• BioSense Health Band Advanced health band with continuous and on-demand biometric tracking, clinical-grade fingertip sensor, blockchain-secured data encryption, and integrated NFC contactless payment (VyvoPay). Designed for health-conscious consumers and quantified-self users.
• Helo Smart App Companion mobile app that syncs with Helo wearable devices (BioSense, LifeWatch Generation 2, Watch Lite SE, Leggera 2) to display biometric metrics including heart rate, HRV, sleep, respiratory rate, skin temperature, SpO2, body composition, and activity.
• NutraLife AI Program (NAP) International investigational research program that enrolls voluntary consumer participants to contribute biomarker and biometric data over 24 weeks in order to train the NutraLife AI knowledge domain. Participants receive priority early access to NutraMatic and discounted pricing.

Quantifiable outcome

• Participants complete 24-week biomarker tracking programs with weekly BioStrip testing to train personalized AI nutrition models

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• NAP ParticipantscoreStrategic or Co-development Partner · 14 November 2023The NutraLife AI Program (NAP) is an international investigational study where voluntary participants enroll to provide biomarker and biometric data for training the NutraLife AI knowledge domain. Participants complete 24-week programs with weekly BioStrip testing and contribute wearable data to enhance AI personalization. In return, participants receive priority access to NutraMatic and discounted pricing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rootine: DNA and blood-test-based personalized micronutrient supplements. Adjacent to Helo's biodata-personalized nutrition model, but narrower (DNA + blood only, no wearable stream) and without an integrated hardware dispenser.
• DayTwo: Microbiome-based personalized nutrition platform with both consumer and clinical offerings. Uses a similar test-to-personalized-output pipeline as Helo's BioStrip + NutraLife AI flow, but is more clinically oriented and lacks consumer wearables or hardware delivery.

Direct peers

• Viome: AI-driven personalized nutrition using microbiome test results to recommend foods and supplements. Closest conceptual peer to Helo's biomarker-plus-AI approach, also pairing a diagnostic test with AI-generated recommendations and consumables.
• Hum Nutrition: DTC personalized supplements organized by wellness goals (beauty, gut, sleep, etc.) delivered via subscription packs. Comparable to Helo in category and direct-to-consumer model but without AI/real-time dosing or hardware integration.
• Care/of: DTC personalized vitamin packs based on a health quiz. Operates the same consumer-direct personalized nutrition model as Helo's NutraMatic + BioStrip stack, but without real-time biodata input or AI-dosing hardware.
• Zoe: Combines gut microbiome testing, blood fat/glucose response testing, and continuous glucose monitoring with personalized nutrition scoring. Overlaps with Helo's wearable biomarker + AI personalization stack in consumer targeting and methodology.
• Ritual: DTC multivitamin and supplement subscription brand targeting health-conscious consumers. Competes with Helo for the same personalized nutrition wallet share but uses a fixed-formula approach versus Helo's biodata-driven dosing.
• Persona Nutrition: DTC personalized supplement subscription built around a health assessment. Operates in the same consumer-personalized-vitamins category as Helo's NutraMatic/BioStrip/NutrLife AI offering, but without biomarker input or device-based nutrient delivery.

Broad incumbents

• Whoop: Subscription wearable focused on strain, recovery, sleep, and HR. Operates at a larger scale than Helo's wearable line and competes for the same quantified-self customer base whose biometric data Helo uses for NutraMatic dosing.
• Oura: Smart ring capturing sleep, HRV, heart rate, and temperature biometrics. Competes with Helo's BioSense on wearable biometric capture, but does not deliver nutrients or supplements — broader incumbent on the data-input side of the stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeloHealthOfficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helo