What Aphy does

Aphy is an agentic AI platform purpose-built for hoteliers that automates repetitive back-office work in real time without replacing a property's existing property management system (PMS). The platform is composed of four workflow modules — Reservation Checks, Payment Processing, Commission Checks, and Inbox Management — which sit on top of PMS environments from Apaleo, Mews, and Oracle Opera Cloud and connect to hotel email systems (Gmail and Microsoft Graph) to validate bookings, execute charges and pre-authorizations, audit OTA commissions against folio data, and triage inbound guest and partner messages. A stateless agent architecture processes data in real time without storing personally identifiable information, with a 30-day deletion policy for confirmation emails and AES-256 token encryption via Azure Key Vault, supporting GDPR and Swiss FADP compliance.

The company sells through enterprise field sales targeting hotel chains and groups, with demo-led conversion and marketplace listings inside the three dominant cloud PMS platforms. A publicly disclosed pricing structure spans a Basic tier at $29/month, a Premium tier at $129/month, and an Enterprise tier at $229/month, alongside bespoke enterprise contracts with major hotel brands. The customer base is concentrated in hospitality and spans enterprise groups such as citizenM (35+ properties, 30+ RPA solutions over a 3+ year engagement), Edyn Group, Sani Ikos, Montcalm, and The Ned, alongside mid-market operators such as The July.

Aphy AG is registered in Schwyz, Switzerland (CHE-489.558.062), with operational presence in Voorschoten, Netherlands, and operates across DACH, Benelux, the United Kingdom, and the United States. In February 2026, UNISONO Hospitality acquired a majority stake in the company, integrating Aphy's automation with UNISONO's outsourced back-office services for hotels; Pedro Moreira was appointed CEO, Pascal Hakkers CTO, and UNISONO representatives joined the Board of Directors alongside existing President Urs Grimm.

Name

Aphy

Legal name

Aphy AG

Website

https://aphy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aphy is an agentic AI platform that automates hotel back-office workflows — reservation checks, payment processing, commission auditing, and inbox management — by layering on top of existing PMS systems from Apaleo, Mews, and Oracle Opera Cloud, serving enterprise and mid-market hotel groups across Europe and the US.

Ownership category

akta.pro rank

Product category

Hospitality Automation Software

NAICS

Business Support Services (5614)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Hospitality back-office automation
• Hotel AI platform
• Robotic process automation
• PMS integration software
• OTA commission auditing

Headquarters

HQ city

Voorschoten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription - Basic Tier: Entry-level subscription at $29/month for small teams starting to streamline operations and centralize workflows. Includes foundational automation features.
2. SaaS Subscription - Premium Tier: Mid-tier subscription at $129/month for growing businesses needing advanced features and deeper operational visibility.
3. SaaS Subscription - Enterprise Tier: Enterprise subscription at $229/month for large organizations with complex structures and custom integration needs. Includes full-stack control capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aphy is an agentic AI platform for hotels that automates back-office work in real time across four modules — reservation validation, payment processing, OTA commission auditing, and email inbox management. The platform sits on top of a property's existing PMS (Apaleo, Mews, Opera Cloud) and email systems, running 24/7 stateless agents that execute workflows with human-in-the-loop guardrails. It is delivered to hotels and hotel groups as a SaaS subscription.

Product overview

Aphy is an agentic AI platform for hoteliers that automates back-office work in real time while keeping teams informed and in control. The platform consists of four core automation modules — Reservation Checks, Payment Processing, Commission Checks, and Inbox Management — each addressing a specific hotel back-office workflow. Aphy sits on top of a hotel's existing systems (PMS, email, OTA channels) as an automation layer, requiring no replacement of existing infrastructure. The platform is complemented by three documented case studies with leading hotel brands: citizenM, Edyn Group, and The July.

Differentiator

Problem solved

Functional benefit

Products and services

• Reservation Checks Automates validation and correction of reservation data the moment bookings enter the PMS. Cross-checks confirmation emails against PMS data, fixes missing data or misapplied codes, adds comments, sets traces/alerts, adjusts market/source codes, and adds packages and specials. Designed for hotel reservations teams to reduce manual checks.
• Payment Processing Automates payment workflows in real time including virtual credit card charging, pre-authorization runs, payment link delivery, and no-show/cancellation charge collection. Designed for hotel finance and front-office teams to reduce errors, disputes, and manual follow-ups while improving cash flow and revenue recovery.
• Commission Checks Compares OTA invoices against PMS/folio reservation data on a reservation-by-reservation basis to flag discrepancies such as commissions on canceled/no-show reservations or mismatched stay details. Provides audit trails for dispute resolution and reduces distribution costs and revenue leakage.
• Inbox Management Monitors incoming hotel emails, identifies guest intent, categorizes and routes messages, and triggers downstream workflows such as booking creation, invoicing, and payment handling. Reduces response time, eliminates missed requests, and minimizes staff context-switching between screens.

Quantifiable outcome

• 98% accuracy rate in rate-mapping automation for Edyn Group
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ApaleocoreTechnology or IntegrationProperty management system (PMS) marketplace partner. Properties using Apaleo can connect with Aphy directly through the Apaleo marketplace to begin automating back-office workflows.
• MewscoreTechnology or IntegrationProperty management system (PMS) marketplace partner. Properties using Mews can connect with Aphy directly through the Mews marketplace to begin automating back-office workflows.
• Opera CloudcoreTechnology or IntegrationProperty management system (PMS) marketplace partner. Properties using Opera Cloud can connect with Aphy directly through the Oracle Opera Cloud marketplace to begin automating back-office workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mews: Cloud-native PMS platform that is both a distribution partner (via the Mews Marketplace) and a potential competitor if it ships first-party back-office automation. Highly comparable because Aphy's PMS-anchored GTM depends on this ecosystem.
• Apaleo: Open API PMS platform and Aphy marketplace partner. Directly comparable as the underlying system Aphy integrates with, and a potential competitor if it expands into native AI-driven back-office automation.
• Cloudbeds: All-in-one hotel management platform serving independent hotels and groups. Comparable as a broad incumbent in hotel SaaS whose product roadmap increasingly includes AI automation features that could overlap with Aphy.
• Oracle OPERA Cloud: Dominant enterprise PMS platform and Aphy marketplace partner. Comparable as a broad incumbent whose own AI roadmap (Oracle Hospitality) could overlap with Aphy's reservation, payment and commission automation modules.

Direct peers

• Duve: Unified guest experience platform for hotels covering messaging, check-in and upsells. Comparable to Aphy as a vertical-AI SaaS layer sitting on top of PMS systems to automate hotel workflows and guest/operations interactions.
• HotelKit: Hotel operations and back-office workflow platform used by hotel groups to coordinate housekeeping, maintenance and internal tasks. Directly comparable to Aphy's back-office automation footprint for hotel operations teams.
• Canary Technologies: AI-powered guest experience and hotel operations platform. Comparable to Aphy as a vertical-AI SaaS company automating hospitality workflows (mobile check-in, guest messaging, payments) sold to enterprise hotel groups.

Emerging players

• Atomize: AI-driven revenue management system for hotels. Comparable as an AI-vertical SaaS company selling to the same hotel group buyer and increasingly competing for the same 'AI in hospitality' budget line as Aphy.
• Akia: AI guest messaging and automation platform for hotels and short-term rentals. Comparable to Aphy's Inbox Management module — AI-driven email/communication automation for hospitality front- and back-office.

Others

• UiPath: Enterprise RPA platform that is an infrastructure subprocessor for Aphy's automation stack. Comparable because UiPath itself offers horizontal automation that competes for the same automation budgets in hospitality and could be substituted by hotel groups building in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aphy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aphy