What York Mind does

York Mind is a UK-registered mental health charity (Charity Number 1006759; Company Limited by Guarantee 2659442) operating in York and the surrounding area. Formed in April 2011 from the merger of Our Celebration and York & District Mind (affiliated to National Mind since 1956) and rebranded from Mind@Our Celebration to York Mind in January 2012, the organization is financially and legally independent from National Mind, with all funds raised spent directly in York. It operates from Highcliffe House in York and delivers three core service lines: Young People's Services (ages 11-25) including one-to-one counselling, YorChoice drop-in, Pride in Mind LGBTQ+ support, Expressive Minds arts-based groups, and the YorMind digital platform with the ChatChit podcast; Adult Services (18+) including counselling on a sliding £20-£50 scale, coaching at £30 per session, and the Yor Community Wellbeing Hubs at Acomb Garth and Clarence Street; plus an Advocacy service delivered in partnership with York Advocacy.

The organization's revenue is generated through a hybrid charitable model. Voluntary income comes from individual donations, community fundraising events, corporate charity-of-the-year partnerships (Bettys York raised over £17,000 in 2021/22), payroll giving, legacies and bequests, and website development funding from local businesses (Business Waste, Comma Group, Hiscox Foundation, Berry's Jewellers). Trading income is earned through paid mental health training courses delivered on-site to schools, colleges, statutory bodies, charities, and corporate clients across York and the surrounding area, with a catalogue covering Mental Health First Aid, ASIST and SafeTALK suicide prevention, workplace wellbeing, neurodiversity awareness, mindfulness, and stress management. Adult counselling is offered at sub-cost recovery fees (£20-£50 per session versus an estimated £50 per-session delivery cost). York Mind holds the Mind Quality Mark (MQM), the highest quality assurance tier in the Mind federation, reviewed triennially.

The go-to-market motion is community-led: the charity depends on volunteer recruitment, local media, social channels (X, Facebook, Instagram, LinkedIn), email newsletters, and PR to drive awareness and donations. Distribution is local, with in-person delivery at Highcliffe House, online/telephone counselling, walk-in wellbeing hubs, and direct on-site training delivery to organizations.

Name

York Mind

Legal name

York Mind

Website

https://yorkmind.org.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

York Mind is an independent UK mental health charity providing counselling, coaching, advocacy, and training services for adults and young people across York and the surrounding area, funded by donations, corporate partnerships, legacies, and paid training delivery.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health counselling
• Mental health training
• Community wellbeing services
• Young people support
• Mental health advocacy

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: York Mind relies on donations, community fundraising events, and corporate fundraising partnerships. As an independent local charity, all money raised stays in York to support local mental health services.
2. Mental Health Training Services: The organization provides paid mental health training courses to businesses, schools, colleges, and organizations in York and surrounding areas. Training includes Mental Health First Aid, suicide prevention (ASIST, SafeTALK), workplace mental health, and mindfulness courses.
3. Adult Counselling Fees: Adult counselling services are provided on a donation basis with a sliding scale fee ranging from £20 to £50 per session depending on income level. The service costs approximately £50 per session to run.
4. Corporate Website Funders: Website development and maintenance supported by local businesses including Business Waste, Comma Group, Hiscox Foundation, and Berry's Jewellers.
5. Legacies and Bequests: The organization accepts gifts left in wills, including pecuniary bequests (specific amounts), residuary bequests (percentage of estate), and specific items.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

York Mind is a registered charity providing mental health counselling, advocacy, and training services to individuals and organizations in York and surrounding areas. Core offerings include one-to-one counselling for adults and young people, mental health training courses (Mental Health First Aid, suicide prevention, workplace wellbeing), advocacy support, community wellbeing hubs, and youth-focused digital resources. All services are delivered by trained professionals and volunteers, available in-person or online.

Product overview

York Mind is a mental health charity offering a comprehensive portfolio of services across three main categories: Young People's Services (11-25), Adult Services (18+), and Advocacy. Young People's Services include counselling, drop-in support, LGBTQ+-specific groups, expressive arts groups, and the digital YorMind platform with ChatChit podcast. Adult Services encompass counselling (up to 16 sessions), coaching (up to 6 sessions), and community wellbeing hubs. All services are delivered by trained professionals and volunteers, with most offerings available in-person or online. The organisation also provides mental health training courses for organisations and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• YorMind: A website providing mental health information for young people under 25 in York, including links to over 50 supportive organisations.
• ChatChit Podcast
• Pride in Mind
• Expressive Minds
• YorChoice
• Yor Community Wellbeing Hubs

Products and services

• Young People's Counselling
• Adult Counselling
• Adult Coaching
• YorChoice Young People's Drop-In
• Pride in Mind (LGBTQ+ Support)
• Expressive Minds (Youth Group Support)
• Yor Community Wellbeing Hubs
• Advocacy
• Mental Health Training Courses
• YorMind Website and ChatChit Podcast

Quantifiable outcome

• York Mind helped Sarah (27) process her past trauma and achieve all 3 counselling goals including reframing how she feels about herself, having a more positive outlook, and greater self-acceptance.
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Blak Bear BarbersminorGTM or Marketing PartnerBlak Bear Barbers in York chose to raise money for York Mind to help raise awareness of mental health and its impacts. The barbers are taking part in fundraising activities including the Yorkshire 3 Peaks challenge. They aim to create a safe space for customers to discuss mental health.
• Auris Ear CareminorGTM or Marketing PartnerAuris Ear Care provided generous support and commitment to York Mind's cause. Partnership aimed at continuing impactful work together.
• Stowe Family Law (York Office)minorGTM or Marketing PartnerThe York team at Stowe Family Law made a generous donation to keep York Mind's services active within the local community.
• Bettys YorkcoreGTM or Marketing PartnerBettys York chose York Mind as their charity of the year for 2021/22, raising over £17,000 through various events including sponsored walks, bike rides, quiz nights, and tuck shops. Staff also promoted mental health awareness through notice boards and leaflets.
• BoxxecoreGTM or Marketing PartnerBoxxe established a corporate partnership with York Mind including volunteering (renovating the patio area at Highcliffe House) and participation in the Dragon Boat Race. Boxxe is committed to community giving as part of their corporate values.
• Preston Baker Estate AgentsminorGTM or Marketing PartnerPreston Baker York team participated in the York 10k run to raise funds for York Mind, with staff members dedicating their runs to loved ones lost to mental health struggles.
• Yor Community Wellbeing HubscoreStrategic or Co-development PartnerDelivered by a diverse partnership of health, statutory and voluntary sector organisations across the City of York. York Mind delivers mental health and wellbeing support through one-to-one sessions and group activities at Acomb Garth and Clarence Street locations.
• York AdvocacycoreChannel Partner/ Reseller/ DistributorYork Mind's Advocacy service accepts referrals through York Advocacy's referral system. Advocacy services are currently OPEN for new referrals while counselling services are temporarily closed.
• Lord Mayor of YorkcoreGTM or Marketing PartnerYork Mind was announced as one of three charities the Lord Mayor of York (Cllr Chris Cullwick) will fundraise for during his term. Partnership addresses mental health issues pertinent to the community.
• Website Funders (Business Waste, Comma Group, Hiscox Foundation, Berry's Jewellers)minorGTM or Marketing PartnerVarious local businesses provided funding to develop York Mind's website. Includes Business Waste, Comma Group, Hiscox Foundation, and Berry's Jewellers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Together for Mental Wellbeing: A UK national mental health charity providing community-based support, advocacy, and services for people with mental health needs. Directly comparable on advocacy and community service delivery, with a broader geographic reach.
• Sheffield Mind: An independent local Mind charity providing counselling, wellbeing activities, and training in Sheffield. Same federation-aligned model, similar charity size, and overlapping adult/youth service portfolio.
• Leeds Mind: An independent local Mind-affiliated charity serving Leeds with counselling, training, and community mental health services. The closest geographic and structural analogue to York Mind, operating an identical federation-aligned model in a neighbouring Yorkshire city.
• Bradford District Mind: A local Mind charity delivering counselling, advocacy, and training across the Bradford district. Directly comparable on service mix, federation affiliation, and Northern England community footprint.

Emerging players

• CALM (Campaign Against Living Miserably): A charity running a helpline and webchat for people in the UK struggling with mental health, focused particularly on suicide prevention in men. Comparable on training, awareness campaigns, and suicide-prevention partnerships (e.g., ASIST/SafeTALK training offered by York Mind).

Broad incumbents

• Mental Health Foundation: The UK's leading mental health charity focused on prevention, research, and public education. Comparable in mission around mental wellbeing and offers overlapping training/public-facing content but at national scale.
• YoungMinds: A UK-wide charity dedicated to children and young people's mental health, providing information, training, and campaigning. Comparable on the youth mental health segment that York Mind serves via YorMind, ChatChit, and Pride in Mind.
• Rethink Mental Illness: A national mental health charity offering advice, services, and training for people affected by mental illness. Comparable service mix (counselling-style support, training, advocacy) at greater geographic scale.
• Samaritans: A national charity providing 24/7 emotional support via phone, email, and letter. Overlaps with York Mind's mental health support mission but focused on crisis listening rather than structured counselling and training.
• Mind (National Association): The national federation of which York Mind is a member. Provides brand, MQM accreditation, shared insurance, and policy influence; a much larger organisation offering overlapping mental health information and services across England and Wales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TheYorkMind
• Facebookfacebook.com/MindYork
• LinkedInlinkedin.com/company/york-mind
• Instagraminstagram.com/york_mind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Mind