UBF Group

What UBF Group does

UBF Group is a privately held event planning and production company headquartered in the Palermo neighborhood of Buenos Aires, Argentina, operating from Silvio Ruggieri 2767 Piso 8B. Founded in 2007, the firm runs two business units: third-party organization of private events and production of proprietary events. Its service portfolio is organized into three core categories — Social Events (weddings, quinceañeras, proms, birthdays, themed parties, silver/gold anniversaries, year-end gatherings), Corporate Events (business and institutional gatherings for enterprise clients), and Green Events (eco-friendly events with attention to catering, ambiance, energy consumption, and waste management) — plus an "Entretenimiento" add-on module covering venue sourcing, catering, sound and lighting, decoration, entertainment, photography/videography, and equipment rental.

The company is a service-based business with no proprietary technology platform; products are organized around human-led event execution supported by a vetted network of local suppliers (caterers, sound/lighting providers, decorators, entertainment, photographers, equipment rental). The revenue model is professional services: custom quote-based engagements with no publicly disclosed pricing. Distribution is direct, via the ubfgroup.com.ar website (primary inquiry channel), email ([email protected]), and a press/media section showcasing event portfolios. The company maintains a small headcount (1–10 employees) and is independently owned, with no evidence of external investors or parent-company ownership.

Customer composition spans individual/social consumers and enterprise clients. Named enterprise logos include Banco Mariva (financial services), Audi (automotive), and H3. The go-to-market motion is direct-to-consumer for the social book and direct sales for enterprise accounts, all within Argentina. There is no disclosed revenue, no funding history, and no documented expansion beyond the Buenos Aires market.

Name

UBF Group

Legal name

UBF Group

Website

https://ubfgroup.com.ar

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

UBF Group is a Buenos Aires-based, privately held event planning and production firm founded in 2007, serving individual social clients (weddings, quinceañeras, birthdays) and enterprise customers (Banco Mariva, Audi, H3) across Argentina with social, corporate, and sustainable event services.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Event planning services
• Corporate event management
• Wedding planning
• Social event organization
• Sustainable event planning

Headquarters

HQ city

Pilar

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Planning and Organization Services: UBF Group generates revenue through professional event planning and production services for both private/social events and corporate/institutional events. The company operates two distinct business units: organization of private events for third parties and production of their own events. Services encompass the full event lifecycle including venue sourcing, catering, entertainment, decoration, sound and lighting, photography and videography.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UBF Group provides end-to-end event planning and production services in Buenos Aires, Argentina, covering the full event lifecycle: venue sourcing, catering, entertainment, decoration, sound and lighting, photography and videography, and equipment rentals. The company operates two business units: third-party private event organization and proprietary event production, with three core event categories (Social, Corporate, Green) plus a supplementary Entertainment services module.

Product overview

UBF Group is an event planning and production company operating two distinct business units: third-party event organization and proprietary event production. The portfolio consists of three core event categories (Sociales, Corporativos, and Green/sustainable events) plus an Entertainment services module that provides supplementary offerings such as venue selection, catering, sound & lighting, decoration, entertainment booking, photography/filming, and equipment rentals. The company operates from Buenos Aires, Argentina, and serves both private individuals and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos Sociales (Social Events) Full-service planning and production of private social celebrations including weddings (casamientos), birthdays (cumpleaños), silver/golden anniversary celebrations (bodas de plata/oro), themed parties (fiestas temáticas), receptions (agasajos), anniversaries, and year-end gatherings (encuentros de fin de año). Targeted at individuals, couples, and families in Buenos Aires seeking unique, personalized, and stress-free celebrations.
• Eventos Corporativos (Corporate Events) Comprehensive event organization solutions for businesses and institutions seeking to delegate event execution entirely, addressing time scarcity as a key resource. Targeted at Argentine enterprises needing professional, reliable corporate event planning; named clients include Banco Mariva, Audi, and H3.
• Eventos Green (Green/Sustainable Events) Sustainable or eco-friendly event planning service that analyzes and minimizes environmental impact across catering, ambiance, energy consumption, and waste management. Includes location optimization to reduce CO2 emissions, plant-based decoration for reuse, and waste separation for recycling. Targeted at environmentally conscious individuals and corporations with sustainability mandates.
• Entretenimiento (Entertainment Services) Bundled supplementary event services including venue selection advice (espacios), catering coordination, sound and lighting (sonido & iluminación), decoration and furniture (decoración & mobiliario), entertainment options, photography and videography (fotografía & filmación), and equipment rentals such as tents, generators, portable toilets, and cranes. Available as add-on services complementing the core event categories.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• PRG (Production Resource Group): Global provider of entertainment and event production technology and services. Comparable to UBF Group's sound/lighting/equipment rental add-on module, at far larger scale.
• Grupo EULEN: Multinational facility services and corporate event support provider. Comparable to UBF Group's vendor coordination and event logistics offering, with overlapping staffing/services model.
• Eventbrite: Event ticketing and management platform with global reach. Comparable to UBF Group in enabling event discovery, ticketing, and organization, though focused on self-serve ticketed events rather than full-service planning.
• Cvent: Global corporate event management software and services platform. Comparable to UBF Group on the corporate event planning side, but operates at vastly larger scale with proprietary technology.

Emerging players

• Fever: Live events and experiences marketplace operating across multiple geographies including LATAM. Comparable to UBF Group in curating live event experiences, though via a tech-driven marketplace model.
• Singular Live: Real-time graphics and audience engagement platform for live events. Comparable to UBF Group's AV and event production services layer, though from a technology-stack perspective.
• Hubilo: Virtual and hybrid event platform. Comparable to UBF Group's corporate event services where buyers increasingly demand digital components, though tech-focused.

Direct peers

• Bizzabo: Enterprise event experience platform. Comparable to UBF Group's corporate events unit, with overlapping B2B buyer profile (corporate marketing and event teams).

Regional players

• EvenPro: LATAM-based live event production and promoter company. Directly comparable to UBF Group's proprietary event production unit, focused on concerts and corporate events across Latin America.
• WOW Eventos: Argentine corporate event production agency. Directly comparable to UBF Group on Buenos Aires corporate event planning services for similar client profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ubf-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBF Group