SPORT•GOUDA

What SPORT•GOUDA does

SPORT•GOUDA is a Dutch municipal sports center and facility management organization headquartered in Gouda, Netherlands, founded in 2007. The company operates the Groenhovenbad swimming complex at Tobbepad 4 and manages multiple municipal sports accommodations including sports halls, gymnasiums, sports fields, and meeting rooms, making it the de facto sports infrastructure operator for the city. It serves a broad demographic spanning infants aged 3 months through seniors aged 55+, offering a portfolio of aquatic services (swimming lessons for A, B, and C diplomas, lane swimming, recreational swimming, baby and toddler swimming, warm water therapeutic swimming, aquajogging, aquafit, water gymnastics, and Zwanger & Fit prenatal classes) as well as land-based programs such as Buurtsport neighborhood sports for youth, Stap Mee walking activities, and Vitaal 55+ senior fitness.

The business model is direct-to-consumer with diversified revenue across four streams: (1) transaction-based swim entry tickets and multi-visit bath cards segmented by age, with individual sessions priced between €2.25 and €8.35 and 10-bath cards ranging from €18.60 to €73.85; (2) unit-priced swimming lesson cards (3-lesson card €37.55, 6-lesson card €74.90, plus extra lessons); (3) facility rentals to individuals, organizations, and sports clubs; and (4) seasonal summer vacation programs ranging from free to €4.40. GTM is primarily direct through the company's own online ticket portal (sportpuntgouda.nl/tickets), supported by a Mijn-omgeving registration environment, email newsletters (SPORT•GOUDA NieuwsFlits, Verenigingsnieuwsbrief, Leefstijlakkoord), and organic social media (Instagram, Facebook, X). Institutional sales include schoolzwemmen (school swimming) to primary and secondary schools and facility rentals to local sports associations. The free beweegmakelaars advisory service connects residents to appropriate sports activities, while the Sterke Sportaanbieders program supports 36 Goudse sports associations serving approximately 15,300 members, anchoring the company's role as the municipality's contracted sports coordinator.

Name

SPORT•GOUDA

Legal name

SPORT•GOUDA

Website

https://sportpuntgouda.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SPORT•GOUDA is a Dutch municipal sports center in Gouda operating the Groenhovenbad swimming complex and multiple sports facilities, offering swimming lessons, aquasport, and community sports programs to residents of all ages and abilities.

Ownership category

akta.pro rank

Product category

Sports and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Swimming lessons
• Aquatic fitness
• Sports facility rental
• Community sports programs
• Municipal recreation services

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming/Bath Entry Tickets: Sale of individual swimming sessions and multi-visit bath cards for various age groups (0-3 years, 4-12 years, 13+ years, seniors 55+), as well as aquatic fitness classes including aquajogging, aquafit, and water gymnastics
2. Swimming Lessons: Swimming lessons for children (A, B, C diplomas), adults, and parent-child programs. Revenue from lesson cards (3x, 6x) and extra lessons
3. Facility Rentals: Rental of sports facilities including swimming pool, sports halls, gym rooms, sports fields, and meeting rooms to individuals and organizations
4. Summer Vacation Programs: Special summer vacation sports and play activities including Goudse Sport en Spel Spelen, Sparta Cup football tournament, Girls Fest, and various sports clinics

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

SPORT•GOUDA operates the Groenhovenbad swimming complex and manages multiple sports accommodations (sports halls, gymnasiums, sports fields, meeting rooms) in Gouda, Netherlands. The organization delivers swimming lessons for children, adults, and parent-child pairs, recreational and lane swimming, aquatic fitness programs (aquajogging, aquafit, water gymnastics), and community sports programs (neighborhood sports, walking activities, senior fitness). It also rents its facilities to individuals, clubs, and organizations, and provides free personalized sports advisory through Beweegmakelaars.

Product overview

SPORT•GOUDA operates as a multi-facility sports and recreation organization managing the Groenhovenbad swimming complex and various sports accommodations in Gouda, Netherlands. The organization offers a comprehensive portfolio of swimming activities (swimming lessons, lane swimming, recreational swimming, baby/toddler swimming, warm water swimming, and water sports) and land-based sports programs (neighborhood sports, walking programs, and senior fitness). The core offering centers on the Groenhovenbad facility, which serves as both a public swimming venue and a hub for swimming instruction. SPORT•GOUDA also provides facility rental services for sports halls, gymnasiums, fields, and meeting rooms, complemented by free advisory services through exercise brokers who connect residents with sports opportunities. The organization integrates swimming lessons for all ages (from 3-month-old babies through adults), water fitness programs, and community sports initiatives across multiple Goudse neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Lessons (Zwemles)
• Lane Swimming (Banenzwemmen) Designated-lane swimming sessions for adults and seniors at scheduled times at Groenhovenbad, supporting individual fitness and recreational swimming routines.
• Recreational Swimming (Recreatief Zwemmen) General public access for recreational swimming in the indoor and outdoor pools at Groenhovenbad, available to all age groups.
• Aquatic Fitness (Aquasporten) Water-based fitness activities including aquajogging, aquafit, and water gymnastics, sold via multi-entry bath cards and individual sessions at Groenhovenbad.
• Baby and Toddler Swimming (Baby- en Peuterzwemmen) Swimming activities for babies from 3 months old and toddlers up to 4 years, including parent-child participation at Groenhovenbad.
• Warm Water Swimming (Warm Water Zwemmen) Therapeutic warm water swimming sessions at Groenhovenbad, designed for seniors and individuals with rehabilitation or low-impact exercise needs.
• Pregnant & Fit (Zwanger & Fit) Water-based fitness activities tailored for pregnant women, delivered at Groenhovenbad.
• Groenhovenbad Facility Operations Operation of the Groenhovenbad swimming complex at Tobbepad 4 in Gouda, including indoor and outdoor pools, gymnasiums, and sports halls.
• Facility Rentals (Verhuur Accommodaties) Rental of sports facilities — including the swimming pool, sports halls, gymnasiums, sports fields, and meeting rooms — to individuals, sports clubs, and organizations.
• Neighborhood Sports (Buurtsport) Free neighborhood sports activities for children and youth, including sub-programmes for under-12s, boys 12+, girls 12+, and urban sports for youth 12+.
• Stap Mee Walking Program Weekly guided walking activities held in different Gouda neighborhoods, suitable for all fitness levels, in partnership with local organizations.
• Vitaal 55+ Senior Fitness Sports lessons and physical activities specifically designed for adults aged 55 and older, including the Vitaal 55+ programme in cooperation with healthcare partners.
• Beweegmakelaars (Exercise Brokers) Advisory Service Free personalized advisory service connecting Gouda residents — including parents seeking sports for their children — with suitable sports and exercise opportunities across the municipality.
• School Swimming (Schoolzwemmen) Organized swimming instruction for primary and secondary school students at Groenhovenbad, supervised by certified swimming instructors.
• Adapted Swimming for Visual Impairment (Aangepast Zwemmen) Adapted swimming sessions for people with visual impairments and other disabilities, part of SPORT•GOUDA's inclusive sports offering.
• Summer Vacation Programs Special seasonal summer vacation sports and play activities for children and youth, including Goudse Sport en Spel Spelen, Sparta Cup, Girls Fest, and partner-led sports clinics.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Grand Canyon EventscoreStrategic or Co-development PartnerCollaborates with Grand Canyon Events to organize the annual Gouda Beach Experience, transforming Groenhovenpark into a city beach with sports and summer atmosphere from June 18-23, 2026
• VollinGocoreStrategic or Co-development PartnerVolleyball association participating in organization of Gouda Beach Experience event
• ServylocoreStrategic or Co-development PartnerVolleyball association participating in organization of Gouda Beach Experience event
• Bengala GymminorStrategic or Co-development PartnerThai boxing gym providing free clinic instruction during summer vacation Goudse Sport en Spel Spelen activities
• gro-up BuurtwerkcoreStrategic or Co-development PartnerYouth organization collaborating on Girls Sports and Girls Fest programs, including zaalvoetbaltoernooi (indoor football tournament) and water games activities
• Sparta RotterdamminorStrategic or Co-development PartnerFootball club (oldest club in Dutch professional football) co-organizing Sparta Cup 6v6 football tournament at Cruyff Court during summer vacation
• MylivyminorImplementation/ SI/ Consulting PartnerOrganization collaborating on Stap Mee walking activity program in Westergouwe area during summer
• Gezondheidscentrum GoverwelleminorImplementation/ SI/ Consulting PartnerHealthcare center collaborating on Stap Mee walking activity in Gouda East and Vitaal 55+ sports sessions
• De Goudse HofstedenminorImplementation/ SI/ Consulting PartnerCity farm/organization hosting Stap Mee walking activity in Gouda North on Thursday mornings
• Gemeente Gouda (Municipality of Gouda)coreStrategic or Co-development PartnerMunicipal partnership supporting Vitaliteitsscan for sports associations and implementing Gouds Leefstijlakkoord (Healthy Lifestyle Agreement)

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sportbedrijf Rotterdam: Rotterdam's municipal sports organization offering swimming lessons, school swimming, and community programs. Strong overlap with SPORT•GOUDA's mix, including support for low-income residents via Rotterdampas — a program SPORT•GOUDA also uses.
• Sportservice Veenendaal: Regional Dutch sports service organization coordinating municipal sports programming, swimming lessons, and community initiatives. Smaller-scale analogue of SPORT•GOUDA's coordinator role.

Broad incumbents

• Laco Sport & Leisure: Dutch chain managing municipal sports facilities, swimming pools, and fitness centers. Directly comparable service mix (swim lessons, aquafit, facility rentals) and similar municipal partnership model.
• Sportbedrijf Amsterdam: Amsterdam's municipal sports organization operating pools, ice rinks, and sports halls with a community programming remit. Comparable municipal-coordinator role and inclusive programming mandate.
• Optisport: Large Dutch operator of sports and swimming facilities across many municipalities. Comparable as a multi-facility aquatic and sports center operator, though at substantially greater national scale than SPORT•GOUDA.
• Sportfondsenbad: Long-standing Dutch operator of swimming facilities and sports accommodations. Comparable in core offering (swim instruction, lane swimming, facility rental) and municipal-cooperation model.
• Sportaal: Operator of swimming pools, ice rinks, and sports halls in multiple Dutch regions. Comparable facility-management model and municipal-contract orientation.

Others

• JOGG (Jongeren Op Gezond Gewicht): Dutch healthy-youth lifestyle initiative under which SPORT•GOUDA runs the Gouda Goed Bezig program. Ecosystem partner rather than competitor, but material to programming funding and positioning.
• KNZB (Royal Dutch Swimming Federation): National governing body for aquatic sports in the Netherlands. Adjacent ecosystem player that sets swim diploma standards (A/B/C) referenced in SPORT•GOUDA's lesson curriculum.

Direct peers

• Swim Academy (Zwemschool): Dutch swim school franchise offering A/B/C diploma lessons, adult lessons, and aquafit. Comparable as a swim-instruction-led business, though typically without municipal facility-control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportpuntGouda
• Facebookfacebook.com/SPORT.GOUDA
• Instagraminstagram.com/sport.gouda

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT•GOUDA