REcreate Property Management

What REcreate Property Management does

REcreate Property Management is a private real estate operator based in Santa Barbara, California, founded in 2019 by two principals with 20+ years of prior real estate experience and a cumulative track record of more than 4 million square feet of acquisitions and renovations across residential, office, retail, and hospitality assets. The firm operates a vertically integrated platform that combines Property Management (marketing, leasing, rent collection, maintenance coordination, budgeting, accounting, and reporting for multi-family residential) with Investment Management (site identification, due diligence, design coordination, construction management, structured financing, and ongoing asset management for institutional and private investors). It generates revenue through ongoing property management fees on its managed portfolio and through investment and asset management fees paid by investor partners that include high net worth individuals, family offices, pension funds, and life insurance companies.

The managed portfolio comprises roughly 15 properties and 270+ units concentrated in California's Central Coast submarkets — Santa Barbara (downtown, Mesa, Westside), Goleta, Ojai, San Luis Obispo, and Isla Vista — with formats ranging from 2–9 unit renovated Victorian and student-targeted homes to 32- and 62-unit multi-family complexes. Recent activity (2024–2025) has trended toward newer, premium-positioned assets, including Casa Victoria, the 6625 Sueno renovation, and the 60 Casa Street townhome-style student property near Cal Poly opening for the 2025–2026 school year. Operational technology centers on AppFolio's Property Manager platform, which provides the web and mobile resident portal for rent payment, maintenance requests, and tenant communication; this is a third-party SaaS rather than proprietary technology, and the firm does not disclose custom models, automation layers, or data products beyond standard platform utilization.

Customer concentration is split across two distinct segments: institutional investors (HNW individuals, family offices, pension funds, life insurance companies) on the asset management side, and residential tenants (predominantly Cal Poly and UCSB student renters plus young professionals) on the operations side. Investor partners share ownership in property-level joint ventures rather than equity in the management company itself, and the firm is wholly founder-controlled with no disclosed venture capital or private equity backing. Geographic expansion is deliberate but localized — the company explicitly references operating "across California's Central Coast and beyond," but no assets outside the five established submarkets appear in the public record.

Name

REcreate Property Management

Legal name

REcreate Property Management

Website

https://recreatepm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

REcreate Property Management is a Santa Barbara-based private real estate firm that acquires, renovates, and manages roughly 270+ multi-family units across California's Central Coast, delivering property management and investment management services to residential tenants and institutional investors including HNW individuals, family offices, pension funds, and life insurance companies.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Remodelers (236118)

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential property management
• Real estate investment management
• Multi-family housing
• Asset management services
• Property renovation services

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Management Fees: Ongoing property management services for multi-family residential properties including leasing, maintenance, rent collection, and reporting
2. Investment Management/Asset Management Fees: Services for investor partners including acquisition, renovation coordination, financing, and ongoing asset management

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

REcreate Property Management is a Santa Barbara-based real estate firm providing full-service residential property management (marketing/leasing, rent collection, tenant communication, maintenance coordination, and financial reporting) and real estate investment management (site identification, acquisitions, due diligence, design coordination, construction management, structured financing, and asset management) for multi-family properties across California's Central Coast. The firm manages a portfolio of 15 properties totaling 270+ units on behalf of institutional and private investors.

Product overview

REcreate Property Management is a property management and investment management firm specializing in acquiring, renovating, and managing multi-family residential properties across California's Central Coast (Santa Barbara, Goleta, Ojai, San Luis Obispo, and Isla Vista). The company operates a core Property Management service for day-to-day operations (marketing/leasing, rent collection, tenant communication, maintenance coordination, and financial reporting) and Investment Management services for institutional and private investors. Their portfolio includes 15 managed properties totaling approximately 270+ units, ranging from small renovated buildings to larger 62-unit complexes. The Online Tenant Portal, built on AppFolio, provides residents digital access for rent payments, maintenance requests, and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Full-service residential property management for multi-family properties including marketing and leasing, rent collection, tenant communication, annual budgeting, property-based accounting and reporting, and maintenance coordination. Targeted at property owners and investors across California's Central Coast.
• Investment Management Real estate investment management services for institutional and high net worth investors including site identification, acquisitions and due diligence, budgeting and financial reporting, design coordination, construction management, structured financing, and ongoing asset management.
• Online Tenant Portal Digital tenant portal powered by AppFolio enabling residents to pay rent online, submit maintenance requests, view account information, submit proof of renters insurance, and communicate with management via web and mobile app.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management platform and online tenant portal used by REcreate PM for rent collection, maintenance requests, and tenant communication. Company utilizes AppFolio's digital property management tools and mobile apps.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asset Living: Asset Living is one of the largest third-party multifamily property managers in the U.S., managing over 200,000 units. It is a direct peer offering property management services to institutional investors on a fee-based model similar to REcreate's core service.
• Mission Rock Residential: Mission Rock Residential is a national third-party multifamily property management company serving institutional investors and private owners. It is a direct peer providing fee-based property management with a similar investor-aligned model.
• RPM Living: RPM Living is a national multifamily property management firm providing third-party management, due diligence, and investment services for institutional and private investors. It directly competes with REcreate in offering value-add multifamily management with an investor-focused service model.
• FPA Multifamily: FPA Multifamily is a value-add multifamily investment and management firm focused on acquiring, renovating, and operating apartment properties across the Western U.S. — closely mirroring REcreate's acquisition-and-renovation playbook in similar geographies.

Others

• Apartment Income REIT (Aimco): Aimco is a multifamily REIT that owns, operates, and develops apartment properties across the U.S. While it operates as an owner-operator rather than a third-party manager, its value-add apartment investment strategy in coastal markets is thematically adjacent to REcreate's renovation-driven approach.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering property management, investment sales, and asset management for institutional clients. Its multifamily and asset management practices overlap with REcreate's investment management offering.
• Lincoln Property Company: Lincoln Property Company is one of the largest multifamily managers and developers in the U.S., managing ~210,000 units. It is a broad incumbent that combines property management, investment management, and development — overlapping with REcreate's dual property/investment management offering.
• JLL (Jones Lang LaSalle): JLL is a global real estate services and investment management firm serving institutional investors with property management, asset management, and capital markets services. It is a broad incumbent with overlapping capabilities to REcreate's investment management business.
• Greystar Real Estate Partners: Greystar is the largest multifamily property management, investment, and development firm in the U.S., managing over $300B in assets. It is a broad incumbent offering overlapping third-party property management and investment management services for institutional investors, far larger than REcreate but operating in the same multifamily residential space.

Regional players

• Essex Property Trust: Essex Property Trust is a California-focused multifamily REIT owning ~62,000 apartment units along the West Coast. While Essex owns rather than manages for others, it is a regional player whose California apartment portfolio overlaps with REcreate's Central Coast submarkets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/recreate-property-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REcreate Property Management