Amfora

What Amfora does

Amfora GmbH is a Swiss-incorporated, privately held extra virgin olive oil distributor founded in 2019 by Eurof Uppington, a former portfolio manager. The company operates a farm-direct B2B model that sources single-origin, never-blended extra virgin olive oils from approximately ten small family-run producers and cooperatives across Greece, Spain, and Turkey — and ships them in 17L (and some 5L) canisters with hand pumps directly to Swiss gastronomy customers, eliminating all middlemen. Production-side technology is standard cold-press mechanical extraction (paste temperature ≤27°C, no chemical solvents), applied at the farms rather than by Amfora itself; the company holds no proprietary production technology.

Amfora makes money through one-off bulk transactions with hospitality buyers, with no subscription model and no retail or marketplace channel. Consumer-facing pricing is CHF 12–16 per litre, described as undercutting industrial competitors; B2B wholesale pricing is not publicly disclosed. The primary go-to-market is relationship-driven enterprise field sales — in-person tasting sessions, door-knocking on chefs, and annual producer visits — supplemented by a multilingual (German, French, English) content-marketing presence via blog and YouTube. The customer base is approximately 120 gastronomy accounts as of 2022, spanning restaurants, hotels, hospitals, nursing homes, catering firms, and foundations across Greater Zurich, Geneva, and other Swiss regions by arrangement.

The company operates from Spitzackerstrasse 4, 8057 Zürich, with a lean named team of three (CEO/Uppington, Co-founder and Zurich Director Simon Schwarz, Sales Manager Deutschschweiz Dejan). It is founder-owned with no disclosed external investors, funding rounds, or M&A activity, and reports no patents, trademarks, formal certifications, or awards. Its strategic edge is supply-chain structure and curated producer relationships rather than technology.

Name

Amfora

Legal name

Amfora GmbH

Website

https://amforahome.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Amfora is a Swiss B2B distributor that sources single-origin extra virgin olive oils directly from small Mediterranean producers and delivers them in bulk canisters to restaurants, hotels, hospitals, and other gastronomy customers across Switzerland.

Ownership category

akta.pro rank

Product category

Specialty Olive Oil Distribution

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Wholesale-Farm Product Raw Materials (5150)

akta.pro industry

PRIMARYAFAIAKAC

Edible Oils & Fats Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

SECONDARYAFAJALAB

Virgin & Cold-Pressed Culinary Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

SECONDARYAFAKAEAC

Olive Oil Production & Bottling

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Extra virgin olive oil
• Farm-direct distribution
• Gastronomy supply
• Specialty food sourcing
• Single-origin olive oil

Headquarters

HQ city

Carouge

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Extra Virgin Olive Oil Sales to Gastronomy: Amfora sells fresh extra virgin olive oil in bulk (17L canisters with hand pumps, some 5L) directly to gastronomy businesses — restaurants, hotels, hospitals, nursing homes, catering companies, and foundations. The revenue is generated through direct transactions, bypassing all middlemen. Prices for end consumers range from CHF 12–16 per liter. No subscription model is described — orders are placed per delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Amfora sells fresh, single-origin extra virgin olive oil sourced directly from small family-run producers and cooperatives across Greece, Spain, and Turkey, delivering in bulk 17L canisters (and some 5L) with hand pumps to Swiss gastronomy customers and directly to end consumers. The company positions the product as never blended, mechanically cold-pressed under 27°C, with full traceability from farmer to kitchen, and claims to undercut industrial competitors on price while paying farmers a premium.

Product overview

Amfora is a direct-to-business olive oil company that connects small family-run olive producers and cooperatives across the Mediterranean with gastronomy customers in Switzerland. The core product is Extra Vergine Olivenöle (Extra Virgin Olive Oils) — fresh, single-origin, never blended, pressed mechanically from the freshest fruits. The product portfolio includes six named olive oil offerings from different producers in Greece and Spain (Eleni & Simeon Souriadaki, Zakros Cooperative, Family Kontogiannis, Metamorphosis, and Nombre Propio), each differentiated by region, olive variety, terroir, and flavor profile. Amfora delivers olive oil in 17L canisters (some 5L) with hand pumps, emphasizing freshness, certified origin, full sustainability, and customer choice of producer. No technology platform or software product is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Extra Vergine Olivenöl (Extra Virgin Olive Oil) Fresh, single-origin extra virgin olive oils sourced directly from small family-run producers and cooperatives across Greece, Spain, and Turkey; never blended, mechanically cold-pressed (under 27°C) from the freshest fruits; delivered in 17L canisters (and some 5L) with hand pumps for gastronomy customers and home chefs.
• Eleni & Simeon Souriadaki Olive Oil 100% Koroneiki variety olive oil from Crete, Greece; consistently balanced and floral with low acidity and best-in-class polyphenol levels, produced using innovative natural farming techniques without pesticides or chemical fertilizers.
• Zakros Cooperative Olive Oil Classic Koroneiki extra virgin olive oil from Crete, Greece, produced by 500 farmers; low acidity, aromatic, balanced with buttery taste, suitable for sauces, frying, cooking, salads, and as an aperitif with bread.
• Family Kontogiannis Olive Oil 100% Manaki variety olive oil from Corinth, Greece; pioneers in biodynamic, regenerative farming since 1999 with zero chemical use; very balanced with fruitiness, grassy notes, and high polyphenols.
• Metamorphosis Olive Oil Premium olive oil from Laconia, Greece, made from Koroneiki, rare Athinolea, and Monasteraki varieties; some trees are over 1,000 years old; often has the highest polyphenol levels in the range, with fruity and herbal flavor profile.
• Nombre Propio Olive Oil Unique olive oil from Albacete, Spain, made from Piqual and Arbequina varieties; produced to organic standards and fully regenerative; carbon-sequestering with high polyphenols, spice, fruit, and strong mouthfeel.

Quantifiable outcome

• Nearly 30 tonnes of olive oil sold from small farmers/cooperatives in 2022
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Crowd Cow: Crowd Cow is a US farm-direct D2C/D2B platform for premium meat with an analogous producer-to-chef/household model. While not olive oil, it shares Amfora's direct-farm sourcing, traceability storytelling, and producer curation strategy applied to a different commodity.

Direct peers

• Brightland: Brightland is a premium California-based olive oil brand that markets single-origin, cold-pressed EVOOs direct to consumers with strong brand storytelling and pricing. Like Amfora, it focuses on traceability, design-led packaging, and chef-grade positioning, although its distribution is D2C rather than B2B.
• Partanna: Partanna is a family-owned Sicilian extra virgin olive oil producer with a long history of direct-from-mill sales to chefs and home cooks in the US and Europe. It shares Amfora's emphasis on single-estate, cold-pressed quality and chef relationships, though it owns production rather than sourcing from many small farmers.
• Apollo Olive Oil: Apollo Olive Oil is a small California-based producer of high-polyphenol, organic extra virgin olive oils sold direct to chefs and home consumers. Like Amfora, it operates with a tight producer-to-customer model emphasizing freshness, terroir, and minimal intermediation, though at a smaller single-estate scale.
• Ellora Farms: Ellora Farms is a Greek single-origin extra virgin olive oil brand sourced from Crete and bottled for export to specialty retail and foodservice. It overlaps with Amfora in producer geography (Crete) and product profile (single-origin PDO/EVOO) but operates at a different scale and channel mix.

Broad incumbents

• Saviva: Saviva is a major Swiss foodservice distributor (part of SV Group) supplying restaurants, hotels, and canteens with a broad assortment including edible oils. It competes with Amfora for the same gastronomy accounts in Switzerland with a wider but less specialized portfolio.
• Gaea (Greek Olive Oil): Gaea is one of the largest Greek extra virgin olive oil brands, exporting premium EVOOs globally with a wide product range. It shares Amfora's Mediterranean origin and quality positioning but competes as a large brand incumbent rather than a niche farm-direct specialist.
• Transgourmet: Transgourmet is one of the largest European cash & carry and foodservice distributors with Swiss operations, offering a broad range of olive oils and Mediterranean ingredients. It overlaps with Amfora in serving HoReCa customers in Switzerland but as a broad-line incumbent rather than a specialist.
• Pistor: Pistor is the dominant Swiss foodservice and retail wholesale distributor for restaurants, hotels, and bakeries, including olive oil ranges. Amfora explicitly benchmarks its consumer pricing against Pistor's industrial offerings, making Pistor the most direct incumbent competitor for the same HoReCa buyers.
• California Olive Ranch: California Olive Ranch is the largest US-produced extra virgin olive oil brand with broad retail and foodservice distribution. It is comparable to Amfora as a premium EVOO brand with chef and consumer reach but competes at scale through industrial-meets-premium positioning rather than farm-direct sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amforahome

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amfora