BDA

What BDA does

BDA Creative GmbH is a Munich-based creative agency founded in 2004 that delivers branding, motion design, and campaign services to entertainment and sports brands across broadcast, streaming, and digital channels. The firm operates with 51–100 employees organized into three service departments — Branding & Motion Design, Campaigns & Brand Communication, and Content & On-Air Promotion — each led by a dedicated Managing Director alongside a Strategy & Finance MD. Its portfolio centers on tier-1 European broadcasters (ARD, ZDF, SWR, 3sat), streamers (Amazon Prime Video Germany, RTL+, Disney), sports properties (ARD Sportschau, Magenta Sports, UEFA Champions League, Ballerleague), and adjacent B2B clients (GEMA, Amazon Music), with notable scale demonstrated by a Disney Channel global rebrand delivering 5,000+ on-air assets across 150+ countries. Geographically the firm is anchored in Germany and Europe but has executed work in the US (Disney Malcom in the Middle launch) and Australia (ABC News rebrand). Core production capabilities span motion design, channel branding, on-air packaging, key art, and integrated launch campaigns, with early-stage use of AI-generated imagery in select productions.

The business model is a B2B professional-services agency selling project-based and retainer engagements to enterprise entertainment and sports clients. Revenue flows from creative services — brand identity development, campaign execution, motion graphics, and on-air packaging — delivered directly by Managing-Director-led client teams. New business is acquired through direct outreach and a portfolio website (bdacreative.com), supported by a structured senior leadership bench of five Managing Directors (Philipp Wundt, Benjamin Kerneck, Tim Finnamore, Marc Strotmann, Alexander Hell) and dedicated creative and operational leadership. Pricing is not publicly disclosed. The firm is privately held with no institutional investors or parent company identified in the available data, and is registered at the Local Court of Munich (HRB 204371).

Name

BDA

Legal name

BDA Creative GmbH

Website

https://bdacreative.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BDA Creative GmbH is a Munich-based creative agency delivering branding, motion design, and campaign services to entertainment and sports broadcasters and streamers across Europe, the US, and Australia.

Ownership category

akta.pro rank

Product category

Creative Advertising Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Entertainment branding services
• Broadcast motion design
• Campaign content promotion
• Sports broadcast graphics
• Channel brand identity

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Full-service advertising agency providing branding, campaign development, content promotion, and production services for entertainment and sports brands on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BDA Creative is a creative advertising agency providing branding, motion design, campaign development, and content promotion services for entertainment and sports brands. The agency operates as a one-stop creative partner combining branding boutique, content promotion specialist, and production house capabilities, delivering services such as channel rebrands, launch campaigns, on-air graphics, key art, and social media assets for broadcasters and streaming platforms globally.

Product overview

BDA Creative is an advertising agency and branding boutique offering entertainment and sports branding services. The company operates as a unified creative services firm organized around two core offerings: Campaign & Content Promotion (launch campaigns, key art development, social media marketing) and Branding & Motion Design (channel branding, logo design, on-air packages, live graphics). The portfolio includes channel rebrands (3sat, SWR, ABC News, ZDF Heute), major streaming campaigns for Amazon Prime Video (BEAT, Champions League, Der Greif, Gąska, Paradis City, The Blue Cave, Arda Turan, The Tank), sports broadcasts (ARD Sportschau, Magenta Sports, Ballerleague, Wintersport, Frauen EM 2024), Disney properties (Global rebrand, Malcom in the Middle), and B2B campaigns (GEMA Music Impact Study, Amazon Music).

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign & Content Promotion Development and execution of launch campaigns for entertainment brands, TV shows, and streaming content across multiple channels including TV, digital, social, and outdoor media. Targeted at entertainment brands, streaming platforms, and sports broadcasters needing integrated campaign delivery.
• Branding & Motion Design Creation of brand identities, channel branding, logo design, on-air packages, and motion graphics for media companies and entertainment brands. Targeted at TV networks, streaming platforms, and sports broadcasters requiring distinctive visual identity and on-air design systems.

Quantifiable outcome

• Over 5,000 on-air deliverables for Disney Channel across 150+ countries

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Bbox-typeminorStrategic or Co-development PartnerType design partner for SWR corporate font development, creating a style-defining, highly variable corporate type system.
• Eleven Creative AudiominorStrategic or Co-development PartnerAudio production partner for music videos including GEMA Music Impact Study; responsible for arrangement, recording, and mastering.
• Tobi (Creative Director)minorStrategic or Co-development PartnerIn-house creative director who composed and wrote lyrics for GEMA Music Impact Study music videos.
• AllCity Media (London)minorStrategic or Co-development PartnerCollaboration on key art development for Paradis City dystopian series.
• Julian RentzschminorStrategic or Co-development PartnerIllustrator for Faking Hitler key art production, creating 80s-style illustrations.
• bildergut.comminorStrategic or Co-development PartnerCreative retouching partner for Arda Turan documentary key art production.
• Ole ZapatkaminorStrategic or Co-development PartnerIn-house director for ARD Wintersport campaign film and post-production.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buck: Global design and motion studio with deep entertainment and broadcast branding credentials. Directly competes with BDA on title sequences, motion design, and content marketing for streaming and broadcast clients.
• Imaginary Forces: US-based design and motion graphics studio specializing in broadcast branding, title sequences, and entertainment marketing. Closest direct peer to BDA's branding and motion design work for broadcasters and streamers.
• MOCEAN: Los Angeles-based creative agency specializing in entertainment marketing, broadcast design, and motion graphics. One of the most direct US-based competitors to BDA's entertainment and sports branding work.
• Giant Ant: Canadian animation and motion design studio with strong entertainment and broadcast portfolio. Comparable to BDA in delivery of motion graphics, animated branding, and on-air packages for media clients.
• DixonBaxi: London-based creative agency specializing in brand identity, motion, and design for entertainment and media clients. Comparable to BDA's vertical focus on entertainment branding and motion design.

Broad incumbents

• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Operates full-service creative, media, and digital capabilities and is a direct broad-based competitor to BDA for German enterprise clients including broadcasters and brands.
• Scholz & Friends: Long-established Hamburg-based creative agency group with deep German broadcast and entertainment client relationships. Directly comparable to BDA in offering integrated creative and brand campaign services to media clients.
• Dentsu Creative: Global creative network within Dentsu International with significant broadcast, entertainment, and sports client relationships. Competes with BDA for major international enterprise creative mandates.
• Jung von Matt: Major German creative agency network with strong entertainment and sports marketing credentials. Competes with BDA for integrated creative, brand, and campaign assignments from German-speaking enterprise clients.

Emerging players

• Studio Output: London-based design and branding studio with growing entertainment and media client work. A emerging competitor in the same creative bracket as BDA, particularly for branding and identity assignments.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BDACreative
• Facebookfacebook.com/bda-creative-333188080155169
• LinkedInlinkedin.com/company/bda-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDA