Grow Workspace

What Grow Workspace does

Grow Workspace is a Brazilian coworking and flexible-office operator headquartered in Belo Horizonte, operating three physical locations across the Savassi, Lourdes, and Raja Gabaglia commercial districts. Founded in 2019 as a subsidiary of Grupo Concreto, a Brazilian real estate and construction group, the company offers a horizontal portfolio of workspace products aimed at small and medium-sized businesses, individual professionals, and enterprise tenants.

The core product set spans private offices, shared workspaces, dedicated desks, hot-desks, virtual offices, meeting rooms, auditoriums, and event spaces, complemented by a Build-to-Suit (BTS) offering for larger enterprises and a dedicated corporate video production service (Estúdio Grow). Recurring community programming such as Grow Talks is layered on top to drive member engagement. Pricing is published via a 2026 tariff schedule, with hot-desk rates starting at R$120/day, private offices in the R$890-R$2,000 per person per month range, and enterprise BTS contracts structured around 36-month terms for teams of 50+ collaborators.

Grow Workspace monetizes primarily through recurring seat rentals and ancillary service fees, with revenue diversification coming from event and training space rentals, virtual office services, and content production. Its go-to-market relies on physical presence in premium commercial districts of a single metro market, with customer acquisition driven by location convenience, all-inclusive pricing, and proximity to Grupo Concreto's real estate development pipeline. The company has not disclosed revenue, funding, or multi-city expansion plans.

Name

Grow Workspace

Legal name

Grow Workspace

Website

https://growworkspace.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Grow Workspace is a Belo Horizonte-based coworking operator, founded in 2019 under Grupo Concreto, running three premium-district locations offering private offices, shared workspaces, virtual offices, event spaces, and corporate video production for SMBs, professionals, and enterprise tenants.

Ownership category

akta.pro rank

Product category

Coworking / Flexible Workspace

NAICS

Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Flexible office space
• Coworking memberships
• Private office rentals
• Meeting room rentals
• Virtual office services

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Private Office Memberships: Monthly recurring revenue from private rooms, shared rooms, and private floors with contracts ranging from 12 to 36 months. Prices vary by location tier (Centro, Savassi, Vila da Serra).
2. Hot-Desk and Flexible Seating: Daily pay-per-use model for hot-desk stations at R$120-150 per person per day depending on location.
3. Meeting and Event Spaces: Hourly meeting room rentals, daily auditorium rentals, and event space bookings on pay-per-use basis.
4. Virtual Office: Fiscal and commercial address services with meeting room credits. R$3,500 per year prepaid or R$350 monthly.
5. Corporate Video Production: Video and photo production space rentals at R$250/hour for small teams (4 people) or R$500/hour for medium productions (8 people).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Grow Workspace operates three coworking locations in Belo Horizonte, Brazil (Centro, Savassi, Vila da Serra) providing flexible office solutions including private offices, shared workstations, hot-desks, virtual offices, meeting rooms, auditoriums, training spaces, and corporate video production facilities. Offerings are sold on monthly subscription contracts (12–36 months) and pay-per-use models for individual professionals and companies ranging from 2 to over 100 employees.

Product overview

Grow Workspace is a coworking company operating three physical locations in Belo Horizonte, Brazil: GROW CENTRO, GROW SAVASSI, and GROW VILA DA SERRA. The offering is a platform of flexible workspace solutions including private offices (Sala Privativa, Andar Privativo, Escritório BTS), shared workstations (Sala Compartilhada, Hot-Desk), virtual office services (Escritório Virtual), and pay-per-use meeting/event spaces (Salas de Reunião, Auditórios e Eventos, Super Sala, Gravação de Vídeos). The products are designed for companies ranging from 2 to 100+ employees and individuals, with contract terms from daily to 36 months.

Differentiator

Problem solved

Functional benefit

Brands

• GROW CENTRO: Coworking unit located at Rua da Bahia, 888, designed for large customer service teams with customized offices on private floors accommodating up to 100 people.
• GROW SAVASSI
• GROW VILA DA SERRA

Products and services

• Sala Privativa (Private Office) Private offices for companies with 2 to 60 collaborators on 12-month minimum contracts. Includes meeting room credits, phone-booths, cafeteria, printing center, and the full Grow facilities package (rent, utilities, internet, cleaning, coffee/tea/water, premium furniture, 24-hour security).
• Sala Compartilhada (Shared Room) Individual exclusive workstation within a shared room, designed for solo workers or small teams needing a dedicated station alongside other clients with similar profiles. Includes the full facilities package on 12-month minimum contracts.
• Andar Privativo (Private Floor) Fully furnished floors for companies with 50+ collaborators on 36-month minimum contracts, including workstations, meeting rooms, executive offices, phone-booths, kitchen, and private bathrooms. Includes the full Grow facilities package.
• Escritório BTS (Build-to-Suit) Custom-built office spaces for 50+ collaborators on 36-month minimum contracts, designed to client specifications including open-office positions, meeting rooms, executive offices, phone-booths, relaxation areas, kitchen, and bathrooms. Includes the full Grow facilities package.
• Hot-Desk Pay-per-use daily workspace for individuals needing temporary work space, including access to a shared workstation from 8 AM to 6 PM with high-speed internet, coffee, tea, and water.
• Escritório Virtual (Virtual Office) Virtual office service for individuals (Pessoa Física) and businesses (Pessoa Jurídica) needing a fiscal and commercial address, including 2 hours of meeting room credits per month at the contracted unit. Available on 12-month minimum contracts or annual prepaid.
• Salas de Reunião (Meeting Rooms) Meeting rooms of various sizes available for hourly rental at all locations on a pay-per-use basis. All rooms include TV, HDMI cable, whiteboard, and espresso machine.
• Auditórios e Eventos (Auditoriums and Events) Auditoriums and event spaces of different sizes available for daily or half-day rental at all units on a pay-per-use basis. Additional spaces include foyer, cafeteria, and dining area.
• Super Sala Innovative and exclusive large space designed for corporate trainings, team dynamics, workshops, and immersions, with capacity for 43 people. Available for daily or monthly rental.
• Produção de Vídeos Corporativos (Corporate Video Production) Corporate video and photo recording space rental available at units within a protocol that does not disrupt workspace operations. Small productions (up to 4 people) priced at R$250/hour; medium productions (up to 8 people) priced at R$500/hour.

Quantifiable outcome

• No guarantor required for contracts, simplifying onboarding process

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Concretoparent_companyOthersGrow Workspace is a company of Grupo Concreto, which provides maintenance services for the workspace facilities. Grupo Concreto is a real estate and construction group that owns and operates the coworking brand.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Workbar: Regional flexible-workspace operator in the US offering coworking, private offices, and meeting rooms with community-driven programming analogous to Grow Talks. Comparable mid-market positioning and product breadth.
• Compass Offices: Premium serviced-office and coworking operator with presence across Asia-Pacific and global hubs. Directly comparable in offering private offices, virtual offices, and meeting rooms with an all-inclusive service model.
• Serendipity Labs: National US-based coworking and shared-office brand offering private offices, team rooms, and meeting space to SMBs and professionals. Similar multi-tier product structure and all-inclusive pricing approach to Grow.
• The Office Group (now part of IWG): Design-led flexible workspace operator (now under IWG) offering private offices, coworking, and meeting rooms with hospitality-grade service. Comparable to Grow's premium tier and BTS offerings for SMB and enterprise clients.
• Industrious: Premium flexible-office operator offering private offices, suites, and enterprise solutions with hospitality-grade service. Directly comparable to Grow's premium Savassi tier and BTS offerings for larger enterprise clients.
• Spaces (by IWG): Design-led coworking brand within the IWG portfolio targeting creative and SMB segments with premium-fit-out offices. Closely mirrors Grow Savassi's positioning around high-standard corporate space in prestigious locations, with comparable all-inclusive service models.
• Mindspace: Global flexible-workspace provider focused on design-driven offices for SMEs and enterprises across Europe, the US, and Israel. Comparable all-inclusive, design-led product that competes for similar mid-market and enterprise tenants.
• Knotel: Provider of flexible, custom-built headquarters solutions (BTS-equivalent) for enterprise clients. Closely comparable to Grow's Escritório BTS and Andar Privativo products designed for 50+ collaborator teams on long-term contracts.

Broad incumbents

• WeWork: Global coworking and flexible-office leader with operations across multiple countries including Brazil. Broad incumbent offering private offices, shared desks, and enterprise solutions that overlap directly with Grow's Sala Privativa and Andar Privativo products, but at much larger scale.
• IWG (Regus, Spaces, HQ): World's largest flexible-workspace operator with multiple brands (Regus, Spaces, HQ, Signature) covering coworking, serviced offices, and virtual offices. Directly comparable product mix to Grow, including meeting-room rentals and virtual-office services, and a relevant benchmark for Brazil expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/workspacegrow
• LinkedInlinkedin.com/company/grow-workspace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Workspace