DOBRO agency

What DOBRO agency does

DOBRO agency (ООО «Добро») is a Russian privately held full-service digital agency founded in 2012 and headquartered in Moscow, with additional offices in Almaty, Kazakhstan and Dubai, UAE. The company has been IT-accredited since 2022 and operates under its branded service framework "1080°" (full-cycle digital agency), delivering development, analytics, and design services centered on the implementation and development of customer acquisition systems for large and medium-sized businesses. Its core capabilities span branding, graphic design, digital marketing, video production, content creation, and custom web/IT product development, packaged as professional services engagements.

The business model is project-based professional services with quote-based, non-publicly disclosed pricing. The GTM is sales-led and direct: enterprise and mid-market clients engage through a website project-discussion form, dedicated phone lines in Russia, Kazakhstan, and the UAE, and email, supplemented by top-of-funnel organic channels (Instagram, Telegram) and a downloadable presentation. No disclosed revenue, no funding rounds, and no named customer logos are present in the available data; no app, SDK, API, or proprietary AI/ML capabilities are documented. The company is preparing the launch of an internally developed project called "Шерс" (Shers), the principal forward-looking product move.

Ownership is concentrated with private individuals; there are no disclosed institutional investors, parent companies, or subsidiaries. The agency operates 11–50 employees and uses horizontal segmentation across enterprise and mid-market accounts, with primary code of activity (ОКВЭД 62.09) covering "other information and communication activities." Competitive positioning rests on full-cycle delivery capability and IT accreditation rather than on disclosed proprietary technology.

Name

DOBRO agency

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu "Dobro" (ООО «Добро»)

Website

https://dobro.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DOBRO agency is a Russian full-service digital agency founded in 2012 and IT-accredited since 2022, providing development, analytics, and design of customer acquisition systems for large and medium-sized businesses across Russia, Kazakhstan, and the UAE.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Digital agency services
• Web development services
• Customer acquisition systems
• IT product development
• Branding and graphic design

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. IT Services and Solutions: Full-cycle digital agency services including development, analytics, and design of IT products for enterprise clients. Revenue is generated through project-based professional services and custom solution development for customer acquisition systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DOBRO agency is an IT-accredited full-cycle digital agency that designs, develops, and analyzes IT products and customer acquisition systems for large and medium-sized businesses. Its branded "1080°" offering bundles development, analytics, and design services, with supplementary capabilities in branding, graphic design, digital marketing, video, content creation, and custom web development. Services are delivered on a project-based professional services basis across Russia, the UAE, and Kazakhstan.

Product overview

DOBRO agency is a full-cycle digital agency (диджитал-агентство полного цикла) accredited as an IT company since 2022. The agency specializes in implementation and development of customer acquisition systems, providing services in development, analytics, and design of IT products for large and medium-sized businesses. The portfolio includes the upcoming 'Шерс' (Shers) project and the 1080° branded service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• 1080° (Full-Cycle Digital Agency Services) End-to-end digital agency engagement covering IT product development, analytics, and design of customer acquisition systems, targeted at large and medium-sized businesses across Russia, Kazakhstan, and the UAE.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Huge: Digital experience agency that integrates design, technology and marketing for enterprise clients — directly analogous to DOBRO's design-plus-development-plus-analytics positioning.
• WebFX: Mid-size full-service digital marketing and web development agency serving mid-market and enterprise clients — closely comparable in size, service mix and customer-acquisition focus.
• R/GA: Global full-service digital agency combining design, technology, and marketing to build customer acquisition and brand experiences — overlapping directly with DOBRO's service mix.
• Dept: Global full-service digital agency offering design, development, and marketing services — directly comparable to DOBRO's 1080° full-cycle model and customer-experience focus.
• Lounge Lizard: Mid-size US full-service digital agency offering branding, web design and development, and digital marketing — comparable size and full-cycle offering to DOBRO.
• Thrive Internet Marketing Agency: Mid-size full-service digital agency offering web design, development and online marketing — comparable mid-market profile and customer-acquisition focus to DOBRO's 1080° model.

Regional players

• RealWeb: Russian full-service digital agency offering web development, performance marketing and analytics — direct regional competitor in the same Moscow-based customer-acquisition niche.
• Netpeak: CIS-region full-service digital marketing and web development agency with comparable mid-size profile, customer-acquisition focus, and geographic overlap in Russia/Ukraine/Kazakhstan.

Broad incumbents

• VML: Global creative and digital agency within WPP combining brand, experience and commerce services — incumbent with broader offerings that overlap DOBRO's design and digital marketing scope.
• AKQA: WPP-owned global digital agency offering design, technology and marketing at scale — broader portfolio but overlapping capabilities with DOBRO's customer-acquisition system work.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dobro.global?igsh=ZDVvYXc4cnVjODJt
• Xx.com/dobroagency
• Facebookfacebook.com/dobroagency
• LinkedInlinkedin.com/company/dobro-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOBRO agency