Whylder

What Whylder does

Whylder (legal entity: whylder GmbH) is a Cologne-based digital content production agency that delivers end-to-end social media content services for enterprise clients in the DACH market. The firm develops social media content from marketing ideas and covers the full digital workflow, including concept, production, distribution, and community management, across platforms such as TikTok, Instagram, YouTube, and TV mediatheks. Its named client base is concentrated in German television and entertainment (Germany's Next Topmodel, The Masked Singer Germany, Love Island, Pro7 Maxx), with adjacent forays into tourism (KölnTourismus), real estate (Vonovia), and music (DeinSong).

The company's product surface comprises a core Social Media Content Production offering, supplemented by Post-Production Services (editing, color grading, audio, motion design), Community Management, and a Studio Rental business built around a 200 sqm creative facility in central Cologne. Studio rental is the only offering with publicly disclosed unit pricing (commercial and private tiers), while content production is project-based and quote-driven. The business operates as a sales-led B2B professional services agency with no proprietary technology platform and no disclosed AI capabilities; competitive differentiation rests on a proven entertainment portfolio, an in-house studio, and a compact team of approximately 25 people under founder-led management by Managing Directors Lukas Schneider and Marei Collins.

Whylder is privately held, registered as a German GmbH (HRB 87870), and operates from an office in Lindenthal alongside the central studio. No external funding rounds, acquisitions, or partnerships are disclosed, and the geographic footprint is domestic Germany with no explicit international expansion signals beyond a DACH market reference. Revenue is not publicly disclosed.

Name

Whylder

Legal name

whylder GmbH

Website

https://whylder.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Whylder is a Cologne-based digital content production agency that delivers end-to-end social media content — concept, production, distribution, and community management — for enterprise clients, primarily German television and entertainment brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Content Production Services: Full-service digital content production for social media including concept development, filming, editing, and distribution. Revenue generated through project-based client engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Whylder is a digital content producer that develops social media content from marketing ideas for clients across platforms such as TikTok, Instagram, YouTube, and TV media libraries. It serves as consultant, production service provider, and idea generator across the full digital content workflow—from conception and production through distribution and community management. Supporting offerings include post-production editing/visual design and a rentable in-house creative studio space in Cologne.

Product overview

Whylder is a digital content producer offering social media content production services. The core offering is Social Media Content Production, which encompasses concept development, production, and distribution of content across platforms like TikTok, Instagram, YouTube, and TV mediatheks. Supporting services include Post-Production Services (video editing, visual design, animations) and Community Management. The company also operates a Studio Rental business, offering a 200sqm creative space in Cologne for photo and video productions and workshops. This studio space serves both as a production facility for client work and as a rentable venue for external creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Content Production End-to-end social media content production service covering concept development, filming, editing, distribution, and community management across platforms such as TikTok, Instagram, YouTube, and TV media libraries. Designed for enterprise clients including TV networks, entertainment brands, and large corporates.
• Studio Rental Rental of a 200sqm creative studio space in Cologne (Komödienstr. 56-58, near the Cathedral) including sets, lighting, backdrops, furniture, and props for photo and video productions, workshops, and events. Commercial and private rate cards available.
• Post-Production Services Standalone video editing and post-production service offering visual design, video concept development, color grading, audio editing, simple animations, and image manipulation tailored for social media formats.
• Community Management Management of social media communities and audience engagement across platforms, completing the agency's end-to-end social media workflow for clients.

Named customers7 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kolle Rebbe: Hamburg-based creative agency producing brand communications, content, and campaigns for German enterprise clients. Comparable mid-sized German content and creative agency serving similar enterprise verticals.
• TLGG: Berlin-based digital agency specializing in social media content and digital communication for major brands. Directly comparable to Whylder as a German content/social-first agency with similar service scope and B2B client model.
• Interone: Munich-based digital agency (BBDO network) producing digital content, campaigns, and platforms for enterprise German clients. Comparable as a full-service digital content and creative agency serving enterprise clients.
• Pilot Group: Berlin-based creative agency producing content, campaigns, and digital experiences for major brands. Comparable scale and scope to Whylder with similar B2B service model and content production focus.
• Socialmedia One: Germany-based social media agency offering content production, influencer marketing, and community management. Closest direct peer in terms of service offering, size, and German market focus.

Broad incumbents

• UFA GmbH: Germany's largest TV production company (Bertelsmann-owned), producing entertainment formats including many of the same shows Whylder creates social content for. Comparable as a content production incumbent in the German entertainment ecosystem, though at vastly larger scale and focused on production rather than social media.
• Jung von Matt: One of Germany's largest independent creative agencies, producing campaigns, content, and digital experiences across major German and international brands. Broader incumbent with overlapping content production capabilities but much larger scale and broader portfolio.
• Endemol Shine Germany: Major German entertainment production company producing shows (including Masked Singer Germany). Comparable as a long-standing entertainment content producer in the same vertical that Whylder serves with social media content.
• Scholz & Friends: Established German creative agency group producing brand communications, advertising, and content for major clients. Broader incumbent with overlapping content production and digital communication capabilities.

Emerging players

• Looping Group: German social media and influencer marketing agency with focus on content production and creator-driven campaigns. Comparable as a smaller, emerging social-first content production agency in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/whylder
• Instagraminstagram.com/whylder
• TikToktiktok.com/@whylderworld?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whylder