To Your Health
To Your Health is a privately held liquid dietary supplement company founded in 2000, selling vitamin/mineral and joint health formulas direct-to-consumer via its e-commerce site, with distribution supported by hundreds of physician and psychiatric clinic referrals.
- Company typePrivate
- Founded2000
- HeadquartersPawleys Island, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What To Your Health does
To Your Health, Inc. is a privately held US dietary supplement company founded in 2000 that develops and sells liquid vitamin, mineral, and joint health supplements direct-to-consumer through its e-commerce website (mytoyourhealth.com). The company operates from a Texas-based fulfillment center and ships to all 50 US states via UPS and USPS, with international orders accepted by phone request. Its flagship product is the Liquid Vitamin & Mineral Supplement, which contains over 70 active ingredients including vitamins, minerals, amino acids, antioxidants, and botanicals, and incorporates the proprietary Brain Health Formula containing 5-HTP for serotonin support. The company's second product, the Liquid Joint Formula, combines five ingredients (Glucosamine Sulfate, MSM, Chondroitin Sulfate, Hyaluronic Acid, and Collagen Type II) targeted at joint and connective tissue health.
The company's technology is rooted in liquid-formulation science rather than digital: plant-derived ingredients are processed to achieve a surface tension below 58 dynes, which the company claims increases bio-availability compared to traditional capsule and powder supplements. Both products carry FDA cGMP certification, are gluten-free, contain less than 50 calories per fluid ounce, and are sweetened with Crystalline Fructose for diabetic-friendly use. The company makes money through one-time purchases at $39.95 per 32-ounce bottle, a Subscribe & Save subscription at $35.16/month (12% discount), and bulk volume discounts ranging from 5% to 18%. It also operates an affiliate program powered by Simple Affiliate and manages subscriptions through Seal Subscriptions.
Its go-to-market motion is primarily product-led direct-to-consumer e-commerce combined with a community/distribution layer of hundreds of physician offices and psychiatric clinics that recommend products to patients, often at discounted rates. The Brain Health Formula positions the product within the mental health and wellness category, supported by customer testimonials citing anxiety relief, mood improvement, and serotonin support. The company has not disclosed revenue, headcount, or funding, and maintains a minimal digital footprint with Facebook, Twitter, and Instagram as social channels and an email newsletter for deal promotion.
To Your Health firmographics
Firmographics- Name
- To Your Health
- Legal name
- To Your Health
- Website
- https://mytoyourhealth.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- To Your Health is a privately held liquid dietary supplement company founded in 2000, selling vitamin/mineral and joint health formulas direct-to-consumer via its e-commerce site, with distribution supported by hundreds of physician and psychiatric clinic referrals.
- Ownership category
- akta.pro rank
To Your Health industry classification
Industry- Product category
- Liquid Vitamin and Mineral Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro industry
- Multivitamins & Daily PacksConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionFunctional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionSpecialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports NutritionVitamin- & Mineral-Fortified Beverage ProductionAgriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)
Keywords
Where To Your Health is headquartered
LocationHeadquarters
- HQ city
- Pawleys Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
To Your Health business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of liquid vitamin and joint formula products at $39.95 per 32oz bottle. Revenue from individual consumer transactions on e-commerce platform.
- Subscription/Recurring Revenue: Subscribe & Save program offering 12% discount ($35.16/month) with monthly deliveries. Provides recurring revenue through subscription model.
- Affiliate Program: Referral-based revenue through affiliate partners who promote products in exchange for commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase - Vitamin & Mineral Supplement |
| Subscription | Monthly | Subscribe & Save - Vitamin & Mineral Supplement |
| One time/ perpetual license | Pay-as-you-go | Liquid Joint Formula - One-time purchase |
| Unit Pricing | Pay-as-you-go | Bulk Volume Discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
To Your Health product offering
Product offeringCore offering
To Your Health manufactures and sells liquid nutritional dietary supplements direct-to-consumer through its e-commerce website. The company offers a flagship Vitamin & Mineral Supplement that delivers over 70 active ingredients (vitamins, minerals, amino acids, antioxidants, botanicals) in liquid form with a proprietary Brain Health Formula designed to support serotonin levels and mental health. It also offers a Liquid Joint Formula combining five ingredients for joint and connective-tissue support. Products are sold as 32-ounce bottles at $39.95 or via Subscribe & Save subscription, and are shipped across the United States.
Product overview
To Your Health offers a portfolio of two liquid dietary supplements. The flagship Vitamin & Mineral Supplement serves as the core product, providing comprehensive nutrition with over 70 active ingredients in a single liquid formula, incorporating the proprietary 'Brain Health Formula.' The Liquid Joint Formula is a complementary product focused specifically on joint health. Both products are liquid-based for maximum absorption and include the company's Trace Mineral Complex. The company also offers subscription options and bulk purchasing discounts for both products.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin & Mineral Supplement A flagship all-liquid nutritional supplement containing over 70 active ingredients including vitamins, minerals, amino acids, antioxidants, and botanicals, plus the proprietary Brain Health Formula with 5-HTP for serotonin support. Sold in 32-ounce bottles at $39.95 or travel-size cases of 15 two-ounce bottles, with one-time purchase and Subscribe & Save ($35.16/month, 12% off) options. Suitable for daily foundational nutrition and mental health support.
- Liquid Joint Formula A specialized liquid supplement combining five essential ingredients (Glucosamine Sulfate, MSM, Chondroitin Sulfate, Hyaluronic Acid, and Collagen Type II) designed to support joint health, cartilage rehabilitation, and provide anti-inflammatory support for connective tissues. Sold in 32-ounce bottles at $39.95. Targeted at adults seeking joint comfort and mobility support.
Quantifiable outcome
- Replaces 5-10 pills daily with 1 ounce of liquid supplement
- +3 more outcomes
Companies that use To Your Health
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
To Your Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
To Your Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Doctor's Offices and Clinics (Nationwide)coreTo Your Health partners with doctors offices and psychiatric clinics across the country to provide supplements to their patients. In many circumstances, To Your Health discounts supplements to these locations so patients can obtain nutrition at affordable prices. Hundreds of physician practices recommend products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
To Your Health competitors and assessment
Company assessmentDirect peers
- MegaFood: MegaFood makes whole-food multivitamins and specialty supplements marketed through natural food retail and DTC. Comparable on whole-food/plant-derived ingredient positioning and broad-target consumer base.
- Thorne: Thorne is a practitioner-grade supplement brand selling vitamins, minerals, and specialty formulations (stress/sleep/mood) directly to consumers and via healthcare practitioners. Comparable on practitioner endorsement channel and pure-ingredient positioning; considerably larger scale.
- Standard Process: Standard Process produces whole-food nutritional supplements (including liquids) sold primarily through healthcare practitioners. Directly comparable on clinician-channel distribution and whole-food formulation ethos.
- Mary Ruth's: Mary Ruth's is a leading DTC liquid vitamin and supplement brand selling multivitamins and specialty liquid supplements (sleep, immunity, etc.) directly to consumers. Closest direct competitor to To Your Health's liquid-multivitamin plus specialty claim positioning.
- Pure Synergy: Pure Synergy sells whole-food and plant-derived liquid and capsule supplements (multivitamins, immune, mood) through DTC channels. Comparable on plant-derived, multi-ingredient formulation philosophy and DTC e-commerce go-to-market.
- Liquid Health: Liquid Health manufactures and sells liquid multivitamins and specialty liquid supplements, including products positioned for higher absorption. Directly comparable as a competing all-liquid supplement brand targeting similar health-conscious consumers.
- Dr. Schulze's Original Formula: Dr. Schulze's sells liquid herbal and nutritional supplements (including signature liquid vitamin-mineral complexes) DTC. Comparable as a heritage, liquid-focused supplement brand in the same niche.
Broad incumbents
- Life Extension: Life Extension is a long-established direct-to-consumer supplement brand selling vitamins and specialty condition formulations online. Comparable DTC supplement catalog and longevity/mood-adjacent positioning.
- New Chapter: New Chapter manufactures whole-food fermented vitamins and specialty supplements (including mood/stress formulations) sold through natural and DTC channels. Comparable on whole-food vitamin positioning and specialty condition sub-brands.
- Nature's Sunshine: Nature's Sunshine is an established MLM and DTC supplement manufacturer with broad herbal, vitamin, and specialty lines. Comparable on botanical and herbal supplements portfolio, though much larger and broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
To Your Health social profiles
Digital presenceTo Your Health compliance and trust
Trust signalCompliance1 record
To Your Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
To Your Health leadership team
Management profileNumber of profiles
Profiles1 record
To Your Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
To Your Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about To Your Health
What does To Your Health do?
To Your Health manufactures and sells liquid nutritional dietary supplements direct-to-consumer through its e-commerce website. The company offers a flagship Vitamin & Mineral Supplement that delivers over 70 active ingredients (vitamins, minerals, amino acids, antioxidants, botanicals) in liquid form with a proprietary Brain Health Formula designed to support serotonin levels and mental health. It also offers a Liquid Joint Formula combining five ingredients for joint and connective-tissue support. Products are sold as 32-ounce bottles at $39.95 or via Subscribe & Save subscription, and are shipped across the United States.
Is To Your Health a public or private company?
To Your Health is a private company. It is classified as unknown and is currently operating.
When was To Your Health founded?
To Your Health was founded in 2000. It employs 1 to 10 people.
Where is To Your Health based?
To Your Health is headquartered in Pawleys Island, United States, in the North America region.
How does To Your Health make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue and affiliate Program.
Who are To Your Health's main competitors?
Direct peers on record are MegaFood, Thorne, Standard Process, Mary Ruth's, Pure Synergy, Liquid Health and Dr. Schulze's Original Formula. Broad incumbents are Life Extension, New Chapter and Nature's Sunshine.
Does To Your Health have an API?
No public API is recorded for To Your Health.
What industry is To Your Health in?
To Your Health's product category is Liquid Vitamin and Mineral Supplements. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.