Pink Media Group

What Pink Media Group does

Pink Media Group ("PINK MEDIA GROUP" D.O.O.) is a privately held Serbian media conglomerate headquartered in Belgrade at Neznanog junaka 1, founded in 1993 by Željko Mitrović. The group operates through three wholly owned subsidiaries: TV Pink (a national commercial television channel launched in 1994 that has held the #1 viewership position in Serbia every year since 1998), Radio Pink (a privately established commercial radio station broadcasting domestic pop, folk, and rock music with no news programming), and Pink Films International (PFI), a film and television production complex in Šimanovci, 28km from Belgrade, comprising 9 state-of-the-art studios across 17 hectares and positioned to attract foreign productions to Serbia.

The group's core technology infrastructure includes HD broadcast capabilities with defined technical specifications (16:9 video, 720x576 D1 PAL resolution, DV AVI at 25 Mbit/s, 48 kHz 16-bit stereo Microsoft WAV audio) and the proprietary Piplmetar audience measurement system, which provides exact viewership ratings used to price advertising inventory. Content supply is anchored by exclusive licensing agreements with Warner Brothers and Paramount, making Pink International the largest American programming buyer in the region. The group distributes via national terrestrial broadcast, Radio Pink, the KlikTV digital streaming platform, and its PFI studio services.

Pink's revenue model is advertising-led, monetized through per-second airtime sales across hundreds of TV and radio time slots priced between 1,000 and 20,000 Serbian dinars per second, with position surcharges of up to 40% for first/last-in-block placements and volume discounts negotiated with RTV Pink producers (plus VAT). The company captures 40-45% of total Serbian marketing revenue. A blue-chip advertiser base — including Coca-Cola, Unilever, Procter & Gamble, Telekom Srbija, Toyota, Fiat, Sony, Panasonic, L'Oreal, Nike, and Adidas — buys across TV and radio inventory, supplemented by studio rental and production services revenue from PFI.

Name

Pink Media Group

Legal name

"PINK MEDIA GROUP" D.O.O.

Website

https://rtvpink.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pink Media Group is a privately held Serbian media conglomerate operating TV Pink (national commercial television, #1 since 1998), Radio Pink, and Pink Films International studios, monetizing audience reach through advertising sales to multinational and regional brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Television Advertising: Television advertising through TV Pink, generating 40-45% of total marketing revenue in Serbia. Time slots are priced per second based on program popularity and time of day.
2. Radio Advertising: Radio advertising through Radio Pink, priced per second with various time slots and day-of-week differentials.
3. Film/TV Production Services: Pink Films International (PFI) offers 9 state-of-the-art film studios and integrated production services to attract foreign film and television production to Serbia. Complex spans 17 hectares in Šimanovcima, 28km from Belgrade center.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pink Media Group is a Serbian private media corporation that broadcasts the national commercial television channel TV Pink and the radio station Radio Pink, and operates the Pink Films International (PFI) film production studio complex. Its primary commercial activity is selling advertising airtime—priced per second across TV and radio program slots—to enterprise advertisers seeking mass Serbian audience reach, supplemented by studio rental and integrated production services for domestic and foreign film/TV productions.

Product overview

Pink Media Group operates a multi-platform media business centered on three core products: TV Pink (commercial television with national coverage and dominant market position since 1998), Radio Pink (private radio station broadcasting pop, folk, and rock music), and Pink Films International (film production studios and services). The group also offers advertising and marketing services through its television and radio properties, selling airtime across various program slots including films, series, entertainment shows, and news programs. The portfolio is structured as a unified media corporation where the television, radio, and film production divisions complement each other within the broader Pink Media Group structure.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Pink National commercial television channel producing and broadcasting domestic and foreign programs including popular series, films, telenovelas, entertainment-music and talk shows, reality shows, daily news (Nacionalni Dnevnik), and political debates. Holds the #1 viewership rating in Serbia every year since 1998 with national signal coverage.
• Radio Pink Commercial radio station broadcasting a mix of popular domestic pop, folk, and rock music with no informational/news programming. Established in 1993 as one of the first private commercial radio stations in former Yugoslavia.
• Pink Films International (PFI) Film and television production complex offering 9 state-of-the-art film studios and integrated production services to attract foreign and domestic film and television productions to Serbia. Located on a 17-hectare complex in Šimanovci, 28 km from Belgrade center.
• RTV Pink Advertising / Airtime Sales Marketing and airtime sales service offering TV and radio advertising placements across film time slots, series time slots, flagship shows (Grand show series, Nacionalni Dnevnik, Zvezde Granda), reality shows, and entertainment programs. Time slots are priced per second with day-of-week and time-of-day tiering, position surcharges inside commercial blocks, and negotiated volume discounts.
• KlikTV Digital Streaming Platform Digital content platform (kliktv.rs) for streaming television content from the Pink Media Group portfolio to consumers online.

Quantifiable outcome

• 40-45% market share of Serbian marketing revenue
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Warner BrotherscoreStrategic or Co-development PartnerPink International is the largest buyer of American programs in the region and has contracts with Warner Brothers for television programming content, including movies and series broadcast on TV Pink.
• ParamountcoreStrategic or Co-development PartnerPink International holds contracts with Paramount for American television programming content, including films and series, as part of their content acquisition strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ProSiebenSat.1 Media: Major German commercial broadcaster with national free-to-air channels plus digital video; comparable as an established European commercial broadcaster monetizing audiences via advertising and adjacent production assets.
• MFE – Media for Europe (formerly Mediaset): Italy-headquartered pan-European commercial broadcaster with free-to-air TV, production and digital video assets; comparable as a multi-country commercial broadcaster dependent on advertising sales and premium content deals.
• ITV plc: UK's largest commercial public-service broadcaster with national channels plus ITV Studios production arm; comparable in combining a dominant national ad-funded broadcaster with a sizeable in-house production business.
• RTL Group: Luxembourg-based European commercial broadcasting leader operating multiple national TV and streaming brands; comparable as a larger, more diversified commercial broadcaster using similar per-market ad sales plus content monetization.
• Vivendi (Canal+): Paris-based media group whose Canal+ unit operates pay-TV, free-to-air and production businesses across Europe and Africa; comparable as a diversified broadcaster-investor with adjacent production assets competing for premium content.

Direct peers

• Antena Group: Croatia-founded commercial broadcaster with significant presence across the Balkans and Serbia — directly comparable in business model (commercial TV + radio + digital) and competing for the same regional advertiser budgets.
• United Group / United Media: Serbia-headquartered regional media and telecom conglomerate with TV channels across the Balkans; comparable as a competing vertically integrated Balkans media group with national ad sales and content operations.

Others

• Banijay Group (Endemol Shine): Global independent content production and distribution group including Endemol Shine formats; comparable to Pink's content/production side (and to programming Pink licenses/creates) as an adjacent producer and format owner feeding broadcasters.

Regional players

• Nova Broadcasting Group: Bulgarian commercial broadcaster (part of Advance Media) operating a similar free-to-air national TV plus digital stack; structurally comparable mid-sized Southeastern European commercial broadcaster.
• Central European Media Enterprises (CME): Long-standing Central and Eastern European commercial broadcaster portfolio historically led by Ronald Lauder; directly comparable as a multi-country CEE free-to-air commercial broadcaster with national ad-driven economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rtvpink
• Facebookfacebook.com/rtvpink
• LinkedInlinkedin.com/company/pink-international-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Media Group