What Viro World does

Viro World, operating under the legal entity PT. Polymindo Permata, is an Indonesian specialty manufacturer founded in 1998 and headquartered at the Jatake Industrial Estate in Tangerang, Banten. The company produces two core product lines — All-Weather Wicker and synthetic Thatch — positioned as 100% recyclable, durable, customizable, and eco-friendly alternatives to natural materials for tropical architecture applications. Its underlying technology combines traditional craftsmanship with proprietary synthetic material formulations designed to withstand weather exposure in tropical climates while preserving authentic aesthetic appeal.

The company serves enterprise customers across four primary verticals: hospitality (hotels and resorts), entertainment/theme parks, commercial real estate and retail (shopping centers), and furniture manufacturers. Notable reference customers include Disney properties (Shanghai Disneyland's Seven Dwarfs House, Walt Disney World's Tusker House at Animal Kingdom, and Pandora World of Avatar in Florida), JHL Hotel, Aloft KL Sentral in Kuala Lumpur, and Paskal 23 Shopping Centre in Bandung. The geographic footprint spans Indonesia, Malaysia, China, and the USA.

Viro World operates a direct sales model with project-based, quote-driven pricing and no public rate cards. Distribution is handled through direct enterprise engagement via website contact forms, WhatsApp, phone, and email, supplemented by an Instagram brand presence. The company is privately held with no disclosed external institutional investment, and the workforce is sized at 251-500 employees. Revenue figures, funding history, and ownership structure are not publicly disclosed.

Name

Viro World

Legal name

PT. Polymindo Permata

Website

https://virobuild.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Viro World is an Indonesian specialty manufacturer of synthetic all-weather wicker and thatch materials for tropical architecture, serving global enterprise customers in hospitality, theme parks, retail, and furniture manufacturing since 1998.

Ownership category

akta.pro rank

Product category

Architectural Building Materials

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

akta.pro secondary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Synthetic building materials
• All-weather wicker
• Synthetic thatch products
• Tropical architectural materials
• Outdoor furniture materials

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Synthetic Building Material Sales: Viro World generates revenue through the manufacture and sale of synthetic architectural materials including all-weather wicker and thatch products for tropical building applications. The company serves global furniture and building industry customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Viro World manufactures synthetic architectural materials—specifically all-weather wicker and thatch—for tropical building and furniture applications. The company produces 100% recyclable, durable, and customizable synthetic materials as alternatives to natural wicker and thatch, serving hotels, theme parks, restaurants, shopping centers, and furniture manufacturers globally from its manufacturing base in Tangerang, Indonesia.

Product overview

Viro World is a tropical architectural synthetic materials specialist offering two core product lines: All-Weather Wicker and Thatch. These materials are positioned as 100% recyclable, strongly durable, highly customizable, and eco-friendly alternatives for the tropical building and furniture industry. The company serves global markets including hotels, restaurants, shopping centers, and entertainment venues such as Disney properties.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Weather Wicker Synthetic all-weather wicker material designed for tropical architectural applications, offering durability and weather resistance for outdoor furniture and building installations. The material is positioned as a 100% recyclable alternative to natural wicker for outdoor and themed environments.
• Thatch Synthetic thatch material providing tropical aesthetic appeal with enhanced durability compared to natural thatch, suitable for architectural roofing and decorative applications. The material serves hotels, theme parks, restaurants, and commercial buildings requiring authentic tropical aesthetics with reduced maintenance.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sunbrella (Glen Raven): Performance outdoor fabric brand widely specified for outdoor furniture, awnings, umbrellas, and marine applications. Comparable as a UV-resistant, weatherable outdoor textile platform that competes for the same hospitality and resort OEM specifications as Viro.
• Twitchell Corporation: US-based manufacturer of Textilene and coated synthetic mesh fabrics used in outdoor furniture, sling seating, and architectural shading. Closest functional peer to Viro's all-weather synthetic wicker product line, serving the same outdoor-furniture OEM customer base.
• Dedon: Premium outdoor furniture brand built around a proprietary synthetic fiber (DEDON Fiber). While Dedon sits one step downstream as a finished-furniture brand versus Viro's material focus, it competes for the same hospitality and resort specification budgets and validates the synthetic outdoor material category.
• Cane-line: Danish outdoor furniture manufacturer using weather-resistant synthetic fibers, woven materials, and performance fabrics. Comparable as a designer-led outdoor-furniture brand that competes for the same global hotel and resort OEM projects as Viro's furniture-industry customers.
• Serge Ferrari: French manufacturer of flexible composite membranes and technical textiles used in tensile architecture, façades, and outdoor structures. Comparable to Viro for tropical and sun-exposed architectural material applications in commercial and entertainment projects.

Others

• Fiberon (Fortune Brands Innovations): Manufacturer of composite decking, railing, and outdoor building products made from recycled materials. Adjacent in low-maintenance outdoor synthetic materials for commercial and residential projects, though focused on decking rather than tropical-themed architectural applications.

Broad incumbents

• 3-form: Manufacturer of architectural resin panels, translucent materials, and decorative interior finishes used in hotels, retail, and entertainment venues. Comparable as a custom decorative architectural materials supplier competing for the same hospitality, retail, and themed-environment specification work.
• Hunter Douglas: Global architectural products group with a portfolio spanning window coverings, façades, and interior architectural materials. Comparable as a large-scale, multi-product architectural materials supplier that competes for the same hospitality and commercial real estate specifications, though much broader in scope than Viro's niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/virobuild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viro World