Vinum
- Company typePrivate
- Founded2003
- HeadquartersBasking Ridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Vinum firmographics
Firmographics- Name
- Vinum
- Legal name
- VINUM USA
- Website
- https://vinumusa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Vinum is headquartered
LocationHeadquarters
- HQ city
- Basking Ridge
- HQ country
- United States
- HQ region
- North America
Markets served
Vinum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Import and Distribution: Vinum imports wines from small family wineries in Southeastern Europe and distributes them throughout the US market, generating revenue through the sale of imported wines to distributors, retailers, and restaurants across 40+ states.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vinum product offering
Product offeringCore offering
Vinum imports and distributes a curated portfolio of artisan, terroir-driven wines from small family wineries in Southeastern Europe, representing producers across Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. The portfolio emphasizes minimal-intervention winemaking, organic and biodynamic farming, and indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, and Rebula. The company sells through regional US wine distributors to specialty retailers and on-premise accounts in more than 40 states.
Product overview
Vinum is a wine import company specializing in artisan wines from Southeastern Europe. Founded in 2003, Vinum represents a focused portfolio of authentic wines from Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. The company imports wines from over 30 wineries, featuring indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, Rebula, Žilavka, and others. The portfolio emphasizes terroir-driven wines made with minimal intervention, organic, and biodynamic farming practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinum Wine Portfolio Core import portfolio of artisan wines from Southeastern Europe, representing over 30 wineries across Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. Features indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, Rebula, and Žilavka, with an emphasis on minimal-intervention, organic, and biodynamic practices. Sold through US distributors to specialty retailers, restaurants, and wine bars in 40+ states.
- Slovenian Wines
Companies that use Vinum
Customer profileSegments3 records
Ideal customer profiles2 records
Vinum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vinum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ptujska Klet (Pullus)coreSince the early days of Vinum, Ptujska Klet has been by their side leading the charge in bringing Slovenian wines to the US. Founded in 1239, Ptujska Klet is Slovenia's oldest continuously operating winery located under the historic town of Ptuj. Their visionary founder Vinko Mandl was a key early supporter of Vinum's mission.
- Blažič Family EstatecoreVinum represents Blažič family wines from Goriška Brda, Slovenia. The family has been farming since 1890 with vineyards spread across Slovenian and Italian sides of the border. They farm organically with focus on white varieties like Rebula, Malvasia, and Sauvignonasse.
- Kobal WinerycoreKobal wines come from the Haloze appellation in Štajerska, Slovenia. The winery was devastated by a hailstorm and Vinum supports these producers. Kobal practices vegan winemaking with minimal intervention.
- Tomac WinerycoreThe Tomac family has been winemaking for over 100 years in Plešivica, Croatia, with 9ha of biodynamic vineyards. They are flagship producers for NY wine fairs including Karakterre and Orange Glou Fair.
- Luthun NYCminorChef Matic is teaming up with Luthun NYC for wine pairing events featuring Slovenian wines from Vinum's portfolio.
- Commander's PalaceminorVinum conducted a virtual wine tasting with Commander's Palace restaurant in New Orleans featuring Pullus wines and the history of skin-contact wines in Slovenia.
- Wine Fairs (Karakterre, Orange Glou Fair)coreVinum brings all-star producers from their portfolio to spend time in markets and participate at NY wine fairs including Karakterre and Orange Glou Fair, which are important showcases for their wines.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Vinum competitors and assessment
Company assessmentDirect peers
- Vias Imports: Specialty importer of Italian artisanal wines. Similar portfolio philosophy featuring small family producers and minimal-intervention winemaking distributed through US regional wholesalers.
- Polaner Selections: Family-owned importer of artisanal wines from France, Germany, Austria, and Italy. Directly comparable as a small-scale specialist importer focused on terroir-driven family producers.
- Skurnik Wines: New York-based importer of artisanal wines from France, Italy, Austria, Germany, and other European regions. Closely comparable boutique model representing small family producers to the US specialty trade.
- Domaine Select Wine Estates: Specialty importer focused on family-owned estates with a portfolio philosophy similar to Vinum's—terroir-driven, family-scale producers from underrepresented wine regions.
- European Wine Cellars: Importer specializing in wines from Central and Eastern Europe, particularly Hungary. Closest geographic-category peer to Vinum's Southeastern European sourcing focus.
- Kermit Lynch Wine Merchant: Iconic small-scale US importer of artisanal French wines. Highly comparable founder-driven model with long-tenured small-producer relationships, distributor network, and educational content marketing.
- Blue Danube Wine Co. Importer focused on wines from Central and Eastern Europe including Austria, Hungary, Slovenia, and Croatia. Directly overlaps Vinum's regional specialty and Slovenian/Croatian portfolio.
- Rosenthal Wine Merchant: Small NY-based importer of fine wines from France and Italy. Comparable boutique structure with focus on family estates and quality-driven curation for the specialty trade.
Broad incumbents
- Kobrand Corporation: Major US wine and spirits importer-distributor. Operates broadly across multiple European wine categories with substantially larger scale, sales force, and capital base than Vinum.
- Frederick Wildman & Sons: Large established US importer focused on Italian wines. Operates in the adjacent European specialty wine space but at significantly larger scale and broader portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Vinum social profiles
Digital presenceVinum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinum leadership team
Management profileNumber of profiles
Profiles1 record
Vinum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinum
What does Vinum do?
Vinum imports and distributes a curated portfolio of artisan, terroir-driven wines from small family wineries in Southeastern Europe, representing producers across Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. The portfolio emphasizes minimal-intervention winemaking, organic and biodynamic farming, and indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, and Rebula. The company sells through regional US wine distributors to specialty retailers and on-premise accounts in more than 40 states.
Is Vinum a public or private company?
Vinum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinum founded?
Vinum was founded in 2003. It employs 1 to 10 people.
Where is Vinum based?
Vinum is headquartered in Basking Ridge, United States, in the North America region.
How does Vinum make money?
One revenue line is on record: wine Import and Distribution.
Who are Vinum's main competitors?
Direct peers on record are Vias Imports, Polaner Selections, Skurnik Wines, Domaine Select Wine Estates, European Wine Cellars, Kermit Lynch Wine Merchant, Blue Danube Wine Co. and Rosenthal Wine Merchant. Broad incumbents are Kobrand Corporation and Frederick Wildman & Sons.
Does Vinum have an API?
No public API is recorded for Vinum.