Vinum

Name

Vinum

Legal name

VINUM USA

Website

https://vinumusa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Basking Ridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Import and Distribution: Vinum imports wines from small family wineries in Southeastern Europe and distributes them throughout the US market, generating revenue through the sale of imported wines to distributors, retailers, and restaurants across 40+ states.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vinum imports and distributes a curated portfolio of artisan, terroir-driven wines from small family wineries in Southeastern Europe, representing producers across Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. The portfolio emphasizes minimal-intervention winemaking, organic and biodynamic farming, and indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, and Rebula. The company sells through regional US wine distributors to specialty retailers and on-premise accounts in more than 40 states.

Product overview

Vinum is a wine import company specializing in artisan wines from Southeastern Europe. Founded in 2003, Vinum represents a focused portfolio of authentic wines from Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. The company imports wines from over 30 wineries, featuring indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, Rebula, Žilavka, and others. The portfolio emphasizes terroir-driven wines made with minimal intervention, organic, and biodynamic farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinum Wine Portfolio Core import portfolio of artisan wines from Southeastern Europe, representing over 30 wineries across Croatia, Slovenia, Bosnia & Herzegovina, and Serbia. Features indigenous grape varieties such as Plavac Mali, Škrlet, Graševina, Rebula, and Žilavka, with an emphasis on minimal-intervention, organic, and biodynamic practices. Sold through US distributors to specialty retailers, restaurants, and wine bars in 40+ states.
• Slovenian Wines

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ptujska Klet (Pullus)coreChannel Partner/ Reseller/ DistributorSince the early days of Vinum, Ptujska Klet has been by their side leading the charge in bringing Slovenian wines to the US. Founded in 1239, Ptujska Klet is Slovenia's oldest continuously operating winery located under the historic town of Ptuj. Their visionary founder Vinko Mandl was a key early supporter of Vinum's mission.
• Blažič Family EstatecoreChannel Partner/ Reseller/ DistributorVinum represents Blažič family wines from Goriška Brda, Slovenia. The family has been farming since 1890 with vineyards spread across Slovenian and Italian sides of the border. They farm organically with focus on white varieties like Rebula, Malvasia, and Sauvignonasse.
• Kobal WinerycoreChannel Partner/ Reseller/ DistributorKobal wines come from the Haloze appellation in Štajerska, Slovenia. The winery was devastated by a hailstorm and Vinum supports these producers. Kobal practices vegan winemaking with minimal intervention.
• Tomac WinerycoreChannel Partner/ Reseller/ DistributorThe Tomac family has been winemaking for over 100 years in Plešivica, Croatia, with 9ha of biodynamic vineyards. They are flagship producers for NY wine fairs including Karakterre and Orange Glou Fair.
• Luthun NYCminorGTM or Marketing PartnerChef Matic is teaming up with Luthun NYC for wine pairing events featuring Slovenian wines from Vinum's portfolio.
• Commander's PalaceminorGTM or Marketing PartnerVinum conducted a virtual wine tasting with Commander's Palace restaurant in New Orleans featuring Pullus wines and the history of skin-contact wines in Slovenia.
• Wine Fairs (Karakterre, Orange Glou Fair)coreGTM or Marketing PartnerVinum brings all-star producers from their portfolio to spend time in markets and participate at NY wine fairs including Karakterre and Orange Glou Fair, which are important showcases for their wines.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vias Imports: Specialty importer of Italian artisanal wines. Similar portfolio philosophy featuring small family producers and minimal-intervention winemaking distributed through US regional wholesalers.
• Polaner Selections: Family-owned importer of artisanal wines from France, Germany, Austria, and Italy. Directly comparable as a small-scale specialist importer focused on terroir-driven family producers.
• Skurnik Wines: New York-based importer of artisanal wines from France, Italy, Austria, Germany, and other European regions. Closely comparable boutique model representing small family producers to the US specialty trade.
• Domaine Select Wine Estates: Specialty importer focused on family-owned estates with a portfolio philosophy similar to Vinum's—terroir-driven, family-scale producers from underrepresented wine regions.
• European Wine Cellars: Importer specializing in wines from Central and Eastern Europe, particularly Hungary. Closest geographic-category peer to Vinum's Southeastern European sourcing focus.
• Kermit Lynch Wine Merchant: Iconic small-scale US importer of artisanal French wines. Highly comparable founder-driven model with long-tenured small-producer relationships, distributor network, and educational content marketing.
• Blue Danube Wine Co. Importer focused on wines from Central and Eastern Europe including Austria, Hungary, Slovenia, and Croatia. Directly overlaps Vinum's regional specialty and Slovenian/Croatian portfolio.
• Rosenthal Wine Merchant: Small NY-based importer of fine wines from France and Italy. Comparable boutique structure with focus on family estates and quality-driven curation for the specialty trade.

Broad incumbents

• Kobrand Corporation: Major US wine and spirits importer-distributor. Operates broadly across multiple European wine categories with substantially larger scale, sales force, and capital base than Vinum.
• Frederick Wildman & Sons: Large established US importer focused on Italian wines. Operates in the adjacent European specialty wine space but at significantly larger scale and broader portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/vinumusa
• Xx.com/vinumusa
• Facebookfacebook.com/vinumusa
• LinkedInlinkedin.com/company/vinum-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinum