Yoga Academy

What Yoga Academy does

Yoga Academy (YOGA AKADEMİ) is a Turkish for-profit yoga instruction company headquartered in the Şişli district of Istanbul, operating a branded network of physical yoga centers across 20+ Turkish cities (including Istanbul, Ankara, Izmir, Bursa, Antalya, Adana, Kayseri and Mersin) alongside an online delivery platform and an English-language international site (yogaacademyusa.com). The company is built around a proprietary methodology called the 'Orijinal Yoga Sistemi' (Original Yoga System), developed by founder Akif Manaf, which integrates pranayama, asana, bioenergy, concentration, meditation and relaxation techniques into a single branded system. Its core products include Temel Yoga Çalışması (Basic Yoga Study at beginner, intermediate and advanced levels), Çakra Enerji Merkezi Çalışmaları (Chakra Energy Center Studies), Nefes Teknikleri (Breathing Techniques / Pranayama), Kundalini Teknikleri (Kundalini Techniques), and targeted programs for strength/balance/flexibility and weight loss, delivered either in-person at centers or remotely online.

The company monetizes through multiple streams: recurring in-person and online class subscriptions, e-commerce via the Yoga Marketi storefront (yogamarketi.net) selling journals, clothing, equipment and digital content, the quarterly Yoga Academy Journal publication (52+ issues over 8+ years), video content via Yoga Academy TV, and a franchise program that licenses the brand and methodology to third-party operators. Supporting infrastructure includes a blog/news site, social channels and a WhatsApp Business contact line, plus community-building events such as the Tekâmül Festivali, the Mecidiyeköy New Year Festival and the Kazdağları Yoga Festivali. Yoga Academy is also closely associated with the Uluslararası Yoga Federasyonu (International Yoga Federation), where founder Akif Manaf serves as President, providing international credibility for the brand and its instructor pool.

Name

Yoga Academy

Legal name

Yoga Academy

Website

https://yogaakademi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Yoga Academy is a Turkish yoga instruction company that delivers its proprietary 'Orijinal Yoga Sistemi' methodology through 20+ owned and franchised centers, an online platform, a quarterly journal, and an e-commerce store, serving individual wellness seekers, instructor trainees and franchisees in Turkey and internationally.

Ownership category

akta.pro rank

Product category

Yoga Instruction and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga instruction services
• Holistic wellness training
• Online yoga classes
• Yoga studio franchise
• Wellness publication

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. In-Person Yoga Classes: Physical yoga classes conducted at Yoga Academy centers across Turkey. Classes include fundamental yoga practice, chakra work, breathing techniques, and specialized sessions for weight loss, flexibility, and strength.
2. Online Yoga Classes: Remote yoga instruction via online platform, making yoga accessible to participants regardless of location, complementing the in-person center experience.
3. Yoga Market (E-commerce): Online retail store (yogamarketi.net) selling yoga-related products including clothing, Yoga Academy Journal publications, books/magazines/DVDs, yoga equipment like neti pots and tongue cleaners, and digital content like chakra and yoga nidra sets.
4. Yoga Academy Journal: Quarterly publication magazine sold through the Yoga Market platform. The journal has been published for over 8 years, with at least 52 issues released.
5. Franchise: Franchise program allowing entrepreneurs to open Yoga Academy branded centers under the company's methodology and brand.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yoga Academy sells yoga instruction through its proprietary Orijinal Yoga Sistemi (Original Yoga System), delivered both in-person at branded centers across 20+ Turkish cities and online via a digital platform. Its offerings include classes for beginner/intermediate/advanced practitioners, chakra energy work, breathing techniques (pranayama), Kundalini techniques, strength/balance/flexibility programs, and weight loss programs, plus a quarterly Yoga Academy Journal, an e-commerce store (Yoga Marketi), and a franchise program.

Product overview

Yoga Academy operates as a unified yoga instruction ecosystem built around the Orijinal Yoga Sistemi (Original Yoga System), offering multiple delivery channels (in-person at physical centers, online) and a range of specialized practice programs. The core offerings include fundamental yoga studies at all levels, chakra energy work, breathing techniques (Pranayama), Kundalini techniques, and targeted practices for strength/flexibility and weight management. Supporting the instruction services, the company publishes the Yoga Academy Journal (a quarterly magazine), operates Yoga Academy TV (video content), and runs Yoga Marketi (e-commerce marketplace) for yoga products. All services are unified under the Original Yoga System methodology taught by international trainers.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Academy Journal: Digital magazine/publication covering yoga, meditation, and wellness topics published quarterly
• Yoga Marketi

Products and services

• In-Person Yoga Classes (Yüz Yüze Yoga) Face-to-face yoga instruction at Yoga Academy centers across Turkey with expert trainers, available as group or private sessions, covering the Original Yoga System curriculum.
• Online Yoga Classes Remote yoga instruction delivered via an online platform, allowing participants to practice the Original Yoga System from home, work, or anywhere with internet access.
• Temel Yoga Çalışması (Basic Yoga Study) Yoga sessions for beginner, intermediate, and advanced levels offered at Yoga Academy centers, allowing participants to experience and progress through the Original Yoga System at their own skill level.
• Çakra Enerji Merkezi Çalışmaları (Chakra Energy Center Studies) Multi-dimensional and holistic chakra practices aimed at activating energy centers, harmonizing them with each other, and revitalizing the chakra system through traditional techniques.
• Nefes Teknikleri (Breathing Techniques / Pranayama) A breathing art that regulates breath exchange, addresses respiratory disorders, enables mind control, and revitalizes the body-mind system.
• Kundalini Teknikleri (Kundalini Techniques) Techniques designed to awaken the dynamic creative energy located at the base of the spine in the Muladhara Chakra, developing unused power and potential.
• Güç, Denge, Esneklik için Yoga (Yoga for Strength, Balance and Flexibility) Asana practices (body work art) from the Original Yoga System focusing on building strength, balance, and flexibility with coordinated breathing.
• Zayıflamak için Yoga (Yoga for Weight Loss) Yoga techniques from the Original Yoga System designed to help release excess weight and restore body shape affected by unhealthy eating and lifestyle habits.
• Yoga Academy Journal Quarterly publication covering yoga practices, techniques, and the Original Yoga System, distributed in digital and print formats through Yoga Marketi.
• Yoga Academy TV Digital video library featuring yoga tutorials, meditation guides, and wellness content from Yoga Academy trainers including founder Akif Manaf.
• Yoga Marketi (E-commerce Store) Online store selling yoga-related products including clothing, books, magazines, DVDs, yoga equipment (Neti Pots, tongue cleaners), and MP3/MP4 digital content sets.
• Yoga Academy Franchise Program Licensing program allowing entrepreneurs to open Yoga Academy branded yoga centers using the Original Yoga System methodology, brand, and operational support.
• Yoga Instructor Training (Eğitmenlik) Professional yoga teacher certification program aligned with the Original Yoga System for aspiring yoga instructors.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Uluslararası Yoga Federasyonu (International Yoga Federation)coreStrategic or Co-development PartnerYoga Academy is closely associated with the International Yoga Federation, with Akif Manaf serving as President of the organization. This connection provides legitimacy, international credibility, and aligns Yoga Academy's proprietary methodology with global yoga standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Manduka: Premium yoga equipment and apparel brand with retailer and DTC channels; comparable to Yoga Academy's Yoga Marketi e-commerce vertical and a potential competitor for yoga-product mindshare.
• Yoga Alliance: International yoga teacher and school credentialing body; comparable ecosystem role to the International Yoga Federation that Yoga Academy's founder leads, and a counterpart in the teacher-training monetization thesis.
• International Yoga Federation: Global yoga accreditation body whose presidency is held by Yoga Academy's founder Akif Manaf; an adjacent ecosystem player that lends Yoga Academy international legitimacy and certification reach.

Emerging players

• Alo Moves: Premium online yoga and wellness content platform from apparel brand Alo; competes for the same digital subscription wallet and benefits from cross-marketing into Yoga Academy's Yoga Marketi apparel segment.
• Glo: Subscription online yoga and meditation platform with thousands of classes and instructor-led content; directly competes with Yoga Academy's online delivery channel for the same wellness-seeking consumer.

Direct peers

• YogaWorks: Multi-city branded yoga studio chain offering in-person classes, teacher training, and online content; structurally closest peer to Yoga Academy's center-plus-online-plus-training model.
• CorePower Yoga: Large-format branded yoga studio operator in the US with signature methodology, teacher training programs, and digital content; comparable to Yoga Academy's proprietary-system franchise approach.
• Absolute Yoga Thailand: Multi-center branded yoga chain in Southeast Asia offering teacher training and retreat-style programs; comparable to Yoga Academy's hybrid studio, teacher-training, and wellness-event model in an emerging market.

Broad incumbents

• Life Time Fitness: US premium multi-service fitness club offering yoga classes, personal training, and wellness programming as part of a broader membership; comparable membership economics and group-instruction structure to Yoga Academy centers.
• Patanjali Yogpeeth: Large Indian yoga institution combining traditional ashram teaching, research, therapy, and teacher training; comparable to Yoga Academy's holistic-system positioning and chakra/meditation emphasis at much greater scale.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/Yoga_Academy
• Facebookfacebook.com/yogaacademytv
• LinkedInlinkedin.com/company/yoga-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Academy