JobRad

What JobRad does

JobRad is Germany's market-leading company bike leasing platform (Dienstrad-Leasing), founded in 2008 and headquartered in Freiburg. The company enables employers to offer bicycles and e-bikes as a tax-advantaged employee benefit via salary conversion (Gehaltsumwandlung), and operates a B2B2C model in which employers sign framework contracts, employees select bikes from a nationwide network of more than 7,200 dealers, and the leasing lifecycle is managed through JobRad's proprietary digital platform. With approximately 2 million users and 100,000+ employer customers, JobRad is the dominant Dienstrad provider in Germany and has expanded into Austria.

The technology stack centers on a three-portal system — employee portal, employer portal, and dealer portal — built on Salesforce CRM with integrated AI-powered chat and voice bots that generate automated response suggestions and conversation summaries. Revenue is generated primarily through recurring leasing subscriptions, supplemented by insurance and service packages (Servicepakete), exclusive discount deals, lease-eligible accessories, and a growing secondary market in refurbished bikes. The corporate structure includes JobRad GmbH (operating entity), JobRad Leasing GmbH, JobRad Holding SE, plus wholly-owned subsidiaries JobRad Loop (Bravobike GmbH, refurbished bikes via a seven-stage process co-developed with sister company Wunderfix), Mylo GmbH (bicycle subscriptions, acquired 2023), and a majority stake in LOFINO (acquired 2022).

JobRad's market position is reinforced by dual ISO 9001 (quality management) and ISO 27001 (information security) certifications — the first Dienstrad provider to hold both in a combined DQS audit — the EcoVadis Gold sustainability rating, and the 2024 German Sustainability Award. The company continues to expand its ecosystem through new product lines (refurbished bikes, subscription mobility, exclusive deals), geographic expansion into Austria, and bolt-on acquisitions, while maintaining its core bicycle leasing franchise across enterprise, mid-market, public-sector, and self-employed customer segments.

Name

JobRad

Legal name

JobRad GmbH

Website

https://jobrad.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JobRad is Germany's leading company bike leasing platform, enabling employers to offer bicycles and e-bikes to employees via tax-advantaged salary conversion. It serves over 100,000 companies and 2 million users through a network of 7,200+ dealers.

Ownership category

akta.pro rank

Product category

Corporate Bicycle Leasing

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle leasing services
• Company bike leasing
• Employee bike benefits
• Salary conversion leasing
• Corporate cycling programs

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bike Leasing Subscription: JobRad generates revenue through leasing arrangements where employers provide bikes as employee benefits. Employees pay for the bike through salary conversion (Gehaltsumwandlung), making monthly lease payments that are deducted from their gross salary before taxes, creating a three-party financing structure between employer, employee, and JobRad.
2. Refurbished Bike Sales: JobRad Loop, a wholly owned subsidiary, processes and resells refurbished bikes returned at end of lease, expanding the circular economy model.
3. Service Packages and Insurance: Additional revenue from service packages, insurance offerings, and accessories bundled with leasing contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

JobRad operates a bicycle and e-bike leasing platform that enables German employers to offer company bikes (Diensträder) to employees as a tax-advantaged benefit via salary conversion (Gehaltsumwandlung). Employees select bikes from a nationwide network of more than 7,200 partner dealers; JobRad manages the framework contracts, leasing administration, and digital portals connecting employers, employees, and dealers across the full lease lifecycle.

Product overview

JobRad is Germany's leading bicycle and e-bike leasing platform (Dienstrad-Leasing), enabling employers to offer company bikes as an employee benefit via salary conversion. The core JobRad® platform consists of a digital leasing management platform including an employee portal (JobRad®-Portal), an employer portal, and a dealer portal, all connected through the broader JobRad Group infrastructure. The product portfolio encompasses the core leasing service across all bike types (e-trekking, city, folding, gravel, cargo, S-Pedelecs) via over 7,200 dealer partners; the JobRad®-Rechner savings calculator; insurance and protection packages (Servicepakete); follow-on leasing (Folge­leasing); exclusive deals (JobRad®-Deals); lease-eligible accessories; and specialized offerings for public-sector employers (Öffentlicher Dienst) and the self-employed (Selbstständige). Subsidiary and acquired offerings include JobRad Loop (refurbished bikes via a seven-stage refurbishment process with Wunderfix), and Mylo GmbH (bicycle/e-bike subscriptions for private and corporate clients, acquired in 2023). Content and community products include the JobRad®-Magazin editorial hub, the JobRad®-Touren cycling route guides, and the Wunderfix repair service bundled into service packages.

Differentiator

Problem solved

Functional benefit

Brands

• JobRad Loop: Refurbished bikes and e-bikes business operated as a wholly owned subsidiary of Bravobike GmbH under JobRad Holding SE. Processes up to 100,000 bikes annually at a new production facility near Leipzig.
• Mylo

Products and services

• JobRad Dienstrad-Leasing (Core Platform) Core bicycle and e-bike leasing service enabling employers to provide company bikes as an employee benefit via salary conversion, with employees choosing from over 7,200 participating dealers and leasing managed through digital portals.
• JobRad für Öffentlichen Dienst Specialized Dienstrad leasing arrangements for federal, state, and municipal public sector employers, including tender support, service catalogues, and regional public-sector programs.
• JobRad für Selbstständige Dedicated Dienstrad leasing product line for self-employed individuals and freelancers, offering a separate registration portal, self-service leasing calculator, full-coverage insurance options, and tailored offerings for professions such as freelance doctors and independent midwives.
• JobRad Loop (Refurbished Bikes) Professionally refurbished bicycles and e-bikes business operated by Bravobike GmbH, a wholly owned subsidiary of JobRad Holding SE. Uses a seven-stage refurbishment process developed with sister company Wunderfix and offers a one-year warranty and 14-day test period.
• Mylo Bicycle Subscription Bicycle and e-bike subscription service acquired by JobRad in 2023, offering subscription-based mobility solutions for both private and corporate clients across Germany.

Quantifiable outcome

• 2 million people ride JobRad bikes as a leading employee benefit

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Wunderfix GmbHcoreTechnology or Integration · 15 April 2026Sister company providing video-based bike assessments and operating the seven-stage refurbishment process for JobRad Loop's refurbished bike business.
• Mylo GmbHcoreStrategic or Co-development Partner · 8 May 2023JobRad Holding acquired a majority stake in Mylo GmbH, a startup offering bicycle subscriptions for private and corporate clients. This acquisition enhances JobRad's portfolio of subscription-based mobility solutions.
• SC FreiburgflagshipGTM or Marketing PartnerMain sponsor and premium partner of SC Freiburg football club. Partnership includes the 'Fahrrad-Fan-Zahl' initiative where fans pledge to arrive by bike to games, generating donations for Velafrica charity.
• LOFINOcoreStrategic or Co-development PartnerJobRad Gruppe acquired majority stake in LOFINO in 2022 to expand portfolio of services.
• Deutsche LeasingminorStrategic or Co-development PartnerSustainable cooperation for bike leasing services.
• MoovsterminorGTM or Marketing PartnerMobility budget manager integrated with JobRad offerings for employers.
• SalesforcecoreTechnology or IntegrationCRM and service platform for managing customer, employer, dealer, and contract relationships across all portals.
• Cube Store ChiemseeminorChannel Partner/ Reseller/ DistributorPartner online shop in JobRad's advertising partnership network.
• Trek Bicycle GmbHminorChannel Partner/ Reseller/ DistributorPartner online shop in JobRad's advertising partnership network.
• Specialized Germany GmbHminorChannel Partner/ Reseller/ DistributorPartner online shop in JobRad's advertising partnership network.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• mein-dienstrad.de (Deutsche Dienstrad): German Dienstrad-Leasing provider targeting the same employer-employee-dealer triangle, offering a comparable digital platform and salary conversion leasing product.
• Eurorad: Long-standing German Dienstrad-Leasing provider competing with JobRad on the same Gehaltsumwandlung model, serving employers and employees through partner bike dealers.
• Kazenmaier Fleetservices: German Dienstrad-Leasing competitor offering salary conversion bike leasing with a digital employer/employee portal and nationwide dealer network, overlapping closely with JobRad's value proposition.
• BusinessBike: One of JobRad's principal German competitors in the Dienstrad-Leasing market, offering a similar employer-based salary conversion bike leasing platform to corporate customers.
• BikeLeasing (Bikeleasing.de / Company Bike): Direct competitor in German Dienstrad-Leasing with a comparable employer framework contract model, digital portal, and dealer network — competing head-to-head for the same employer/employee accounts.
• Lease a Bike (DLL Group): Subsidiary of DLL Group offering Dienstrad-Leasing in Germany with the same employer framework contract structure and salary conversion model as JobRad.

Regional players

• CycleScheme (UK): UK's leading Cycles-to-Work scheme provider operating an analogous salary sacrifice bike benefit model for UK employers — the international equivalent of the Dienstrad-Leasing concept JobRad has built in Germany.

Emerging players

• Swapfiets: European bike subscription service offering monthly subscriptions to individuals; competes with JobRad Loop on the subscription/circular mobility concept but targets a different consumer use case (urban riders, not employer benefit).
• Mylo GmbH: German bicycle and e-bike subscription service for private and corporate clients; JobRad holds a majority stake since 2023 but it operates as an independent brand in the subscription space adjacent to JobRad's core leasing.

Others

• Wunderfix GmbH: Sister company within JobRad Group providing video-based bike assessment and a seven-stage refurbishment process; adjacent service provider supporting JobRad Loop's refurbishment operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dienstfahrrad
• Facebookfacebook.com/jobradler
• LinkedInlinkedin.com/company/jobrad-gmbh

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JobRad