What Moovster does

Moovster GmbH is a Munich-based B2B SaaS company, founded in 2019 as a spin-off of BMW Group, that operates a modular mobility budget platform for German employers. The platform pairs an employee-facing mobile app with an employer-side manager portal and aggregates more than 160 mobility services — including the Deutschlandticket Job, JobRad, car-sharing, bike-sharing, e-scooters, and home charging reimbursement — behind a single tax-compliant (steuerkonform) benefit administration layer. Employers define mobility benefit rules once, and Moovster handles the full lifecycle from onboarding to offboarding across the integrated services stack; distinct service modules are sold for DeutschlandTicket Job, JobRad-Management, and Heimladekostenerstattung (home charging cost reimbursement, ready for German rules effective January 1, 2026).

The underlying technology is a mobile-app platform with an integrated manager portal that performs integration and orchestration across third-party mobility providers rather than proprietary transit or fleet infrastructure. Gamification is delivered through a 'Moovster Coins' rewards layer intended to incentivize sustainable urban mobility behavior. Commercial credibility is anchored by the BMW spin-off origin and by IBM and JobRad, which are listed as named partners on the website; IBM provides enterprise brand association, while JobRad is integrated as a core technology partner with a dedicated management module.

The business model is a quote-based, subscription B2B sale to HR and finance teams at German employers, with modular pricing on top of the core mobility budget offering. The primary customer segment is mid-to-large German employers offering employee benefits, with a B2B2C consumer surface targeting employees and 'young talents' (Millennials and Gen Z) who value flexible, sustainable transportation over company cars. The company operates with a small team (1-10 employees per firmographics) and has no disclosed funding rounds or revenue figures in the available data.

Name

Moovster

Legal name

Moovster GmbH

Website

https://getmoovster.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Moovster is a Munich-based B2B SaaS that provides German employers with a tax-compliant mobility budget platform, aggregating 160+ mobility services — including Deutschlandticket, JobRad, car-sharing, bike-sharing, e-scooters, and home-charging reimbursement — into a single employee app with full-service administration.

Ownership category

akta.pro rank

Product category

Corporate Mobility Benefits Software

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate MaaS & Commuter Benefits Platforms (THADALAG)

akta.pro secondary industries

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Mobility Identity, Profile & Entitlements Management (KYC, Eligibility, Concessions) (THADALAK), Corporate & Employee On-Demand Ride Programs (Managed Mobility) (THAIAGAI)

Keywords

• Mobility budget platform
• Employee benefits management
• Corporate mobility solutions
• Sustainable transportation
• Mobility services aggregation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobility Budget B2B Subscription: Moovster provides employers with a mobility budget platform as a full-service solution. Employers define mobility benefit rules and Moovster manages the app, services, and administration. Revenue appears to be B2B subscription-based for the employer.
2. Deutschlandticket Job Module: Modular service module for Deutschlandticket Job as part of the mobility budget offering.
3. JobRad Management Module: Full-service JobRad management integrated into the mobility budget platform.
4. Home Charging Reimbursement Module: Heimladekostenerstattung (home charging cost reimbursement) service module for EV users, compliant with regulations effective January 1, 2026.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Moovster provides a modular mobility budget platform for German employers, combining a mobile app and a Manager Portal that aggregate more than 160 mobility services (Deutschlandticket Job, JobRad, car-sharing, bike-sharing, e-scooters, and home charging reimbursement) into a single tax-compliant employee benefit. Employers define mobility benefit rules once and Moovster handles the full lifecycle from onboarding to offboarding, offering add-on service modules such as Deutschlandticket Job, JobRad Management, and Heimladekostenerstattung (home charging reimbursement).

Product overview

Moovster is a modular mobility budget platform that provides employers with a full-service employee benefit solution. The core offering consists of a mobile app paired with a Manager Portal that delivers access to over 160 mobility services. The platform's modular architecture includes distinct service modules such as DeutschlandTicket Job (employer-subsidized public transit tickets), JobRad-Management (bicycle leasing management), and Heimladekostenerstattung (home charging cost reimbursement for electric vehicles). The platform handles the complete employee lifecycle from onboarding to offboarding and emphasizes tax compliance (100% steuerkonform) for employer-provided mobility benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Moovster Mobility Budget Platform Full-service B2B mobility budget SaaS platform consisting of a mobile app and Manager Portal that aggregates 160+ mobility services and handles employee mobility benefits from onboarding to offboarding for German employers.
• Deutschlandticket Job Module Modular add-on service module for the mobility budget platform that lets German employers provide the Deutschlandticket Job (employer-subsidized public transit ticket) to employees as part of the full-service mobility budget.
• JobRad Management Module Modular add-on that provides full-service administration of JobRad bicycle leasing for employers integrated into the Moovster mobility budget platform.
• Home Charging Reimbursement Module (Heimladekostenerstattung) Modular add-on service enabling German employers to reimburse employees for home EV charging costs in a tax-compliant manner, prepared for the new German rule effective January 1, 2026.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BMW GroupcoreStrategic or Co-development PartnerMoovster is explicitly described as 'A Spin-Off from BMW', indicating BMW was the parent company or major investor that led to Moovster's formation. BMW logo appears prominently on the Moovster website as a partner. This spin-off relationship provides credibility and suggests deep integration/expertise in mobility solutions.
• IBMminorStrategic or Co-development PartnerIBM is listed as a partner on the Moovster website. The nature of the partnership is not explicitly detailed but the association provides enterprise credibility.
• JobRadcoreTechnology or IntegrationJobRad is listed as a partner and Moovster offers 'JobRad-Management' as a service module. JobRad is a major bike leasing provider in Germany. The integration allows employers to offer JobRad through Moovster's mobility budget platform with full-service management.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mobiko (Comunycare): German corporate mobility benefits platform offering employers a flexible mobility budget app for commuting and travel. Directly competes with Moovster on the same B2B MaaS/commuter benefits proposition in Germany.
• NAVIT (formerly Mindspace): Corporate mobility platform offering employees flexible mobility budgets and a multi-modal mobility app for commuting and business travel. Direct competitor in the European corporate MaaS space.
• Belonio: German mobility budget provider enabling employers to offer tax-compliant, flexible mobility benefits via a single app. Closest functional overlap with Moovster in the German Mobilitätsbudget category.

Others

• JobRad: Germany's leading employer-bike leasing provider and a named integration partner of Moovster. Comparable because employers source mobility benefits through JobRad, making it both a partner and a partial substitute channel.

Broad incumbents

• Sixt: Major German-based corporate car rental and mobility services provider with extensive B2B fleet offerings. Comparable as a broader incumbent providing mobility services that compete with mobility-budget platforms for corporate share-of-wallet.
• Uber for Business: Global corporate ground transportation platform used by employers to manage ride-hailing and commuting spend. Comparable as a broader incumbent offering employer-managed mobility solutions that overlap with mobility-budget platforms.
• Alphabet (BMW Group): BMW-owned corporate fleet and mobility management provider offering company cars and broader mobility services to enterprises. Comparable as a large incumbent in the same parent ecosystem competing for the same corporate mobility budget.

Regional players

• Cambio Mobilitätsservice: Germany-based car-sharing cooperative with corporate/B2B offerings integrated into employer mobility programs. Comparable as a regional mobility provider that competes for inclusion in corporate mobility budgets.
• Miles Mobility: German car-sharing operator with free-floating vehicles available to consumers and corporate users. Comparable as a regional shared-mobility provider whose services are integrated into platforms like Moovster.

Emerging players

• Blacklane: Berlin-based professional chauffeur and corporate ground transport provider. Comparable as a premium on-demand mobility service used by corporate clients, overlapping with Moovster's mobility service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovster