Lurisia

Name

Lurisia

Legal name

Lurisia

Website

https://lurisia.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Bottled Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

Keywords

• Premium mineral water
• Italian soft drinks
• Carbonated beverages
• Aperitivo products
• Bottled water brands

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beverage Sales: Lurisia generates revenue through the sale of premium bottled water, soft drinks (bibite), and aperitivo products through retail and food service channels in Italy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lurisia is a premium Italian beverage brand that produces and sells bottled mineral water (still and sparkling), carbonated soft drinks (bibite), and aperitivo beverages. The brand is owned and distributed by The Coca-Cola Company within its Italian operations and targets Italian consumers seeking premium, locally-authentic beverages for everyday hydration, casual meals, and social occasions.

Product overview

Lurisia is a premium Italian beverage brand owned by The Coca-Cola Company, offering a portfolio of three main product categories: Lurisia Acqua (premium water), Lurisia Bibite (soft drinks/carbonated beverages), and Lurisia Aperitivo (aperitif drinks). The brand is positioned as 'Lurisia Premium Beverages' and is distributed exclusively under the Coca-Cola system in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Lurisia Acqua: Water products from the Lurisia brand
• Lurisia Bibite
• Lurisia Aperitivo

Products and services

• Lurisia Bibite

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Coca-Cola CompanycoreStrategic or Co-development PartnerLurisia is a brand owned and distributed by The Coca-Cola Company in Italy. The brand operates as part of Coca-Cola Italy's beverage portfolio, leveraging Coca-Cola's distribution, marketing, and operational infrastructure to reach Italian consumers.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Acqua Panna: Acqua Panna is a premium Italian still water brand owned by Nestlé Waters, strongly positioned in the HORECA channel. It is directly comparable to Lurisia Acqua in targeting premium restaurants, hotels, and retail consumers seeking authentic Italian provenance.
• Bisleri: Bisleri is a well-established Italian premium mineral water brand with broad retail distribution. It competes with Lurisia Acqua in the same supermarket and convenience store channels across Italy, with similar sparkling and still SKUs.
• Galvanina: Galvanina is an Italian premium mineral water and organic soft drink producer. It overlaps directly with Lurisia's premium water and bibite range, targeting similar Italian retail and HORECA customers with a heritage positioning.
• Levissima: Levissima is a premium Italian mineral water brand owned by Sanpellegrino/Nestlé. It competes directly with Lurisia Acqua in Italian retail and foodservice, leveraging similar Alpine source provenance and premium positioning.
• Sanpellegrino: Sanpellegrino is an iconic Italian premium mineral water and flavored soft drink brand owned by Nestlé Waters. It directly competes with Lurisia Acqua and Lurisia Bibite in the same Italian retail and HORECA channels, with overlapping premium positioning and product range.
• Ferrarelle: Ferrarelle is a leading Italian premium mineral water brand with a national distribution footprint. It competes head-to-head with Lurisia Acqua in Italian supermarkets, convenience stores, and HORECA, offering comparable sparkling and still water products.
• Crodino: Crodino is the leading non-alcoholic Italian aperitivo brand owned by Campari Group. It is directly comparable to Lurisia Aperitivo, targeting the same aperitivo occasion with Italian consumers in retail and on-trade.

Broad incumbents

• Perrier: Perrier is a globally recognized premium sparkling water brand owned by Nestlé Waters. It competes with Lurisia Acqua sparkling offering in HORECA and premium retail, with a comparable premium positioning and Italian/European consumer base.
• Evian: Evian is a global premium bottled water brand owned by Danone. It overlaps with Lurisia Acqua in the premium still water category, particularly in HORECA and premium retail settings across Europe.
• Campari: Campari Group is a global Italian aperitivo and spirits powerhouse owning Aperol, Crodino, and many other brands. While broader than Lurisia Aperitivo, it competes in the same aperitivo consumption occasion and Italian on-trade premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CocaColaIT
• YouTubeyoutube.com/channel/UCosXctaTYxN4YPIvI5Fpcrw
• Facebookfacebook.com/cocacolait
• LinkedInlinkedin.com/company/acque-minerali-s.r.l.
• Instagraminstagram.com/cocacolait

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lurisia