What Decotex does

Decotex AD is a Bulgarian textile manufacturer founded in 1909 in Sliven, producing wool carpets, synthetic heat-set polypropylene carpets, handmade carpets, woven wall-to-wall carpets, runners, bathroom sets, universal rugs and mats, blankets, and self-adhesive vinyl floor tiles. The company operates a portfolio of more than 20 named sub-brands/collections (Mechta, Avishag, Porto, Imperia, Sofia, Royalty, Platinum, Shagi Paris, Parliament, Dalton, Ambassador, Lahora, etc.) differentiated by fiber composition, knot density, pile height, and design. Core manufacturing technology includes wool hand-knotting and polypropylene heat-set weaving with knot densities up to 1 million units/m².

Decotex runs a hybrid go-to-market combining direct-to-consumer e-commerce (decotex.org, Bulgarian and English) with a physical showroom at its Sliven headquarters and a contract business division producing bespoke carpets for hotels, offices, restaurants, and residential projects. Pricing is unit-based per carpet, ranging from roughly €1 (printed rugs) to €96+ (premium synthetic) and €112+ (handmade wool), with free shipping above €460. Ancillary revenue streams include a 48-hour carpet cleaning service and real estate rental of retail, office, and warehouse space in Sliven. The company additionally operates a Retail Park development in Sliven and holds a partnership with Twida Gardens, an exclusive gated residential complex.

The company is publicly listed on the Bulgarian Stock Exchange (bse:DEX) under the legal name Decotex AD. Financials are not publicly disclosed; the company is actively divesting legacy production real estate (Kermen factory, administrative building, industrial plot) while investing in retail park and warehousing operations, suggesting a strategic reorientation toward real estate and services alongside its core textile business.

Name

Decotex

Legal name

Decotex AD

Website

https://decotex.org

Company type

Private

Founded year

1909

Operating status

Operating

Short description

Decotex AD is a Sliven, Bulgaria-based textile manufacturer founded in 1909 that produces wool, synthetic, and handmade carpets, rugs, runners, bath sets, and vinyl tiles for residential and commercial customers through DTC e-commerce, a showroom, and a contract business.

Ownership category

akta.pro rank

Product category

Carpet and Textile Floor Coverings Manufacturing

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

Keywords

• Carpet manufacturing
• Wool carpets
• Synthetic rugs
• Woven floor coverings
• Custom textile mats

Headquarters

HQ city

Sliven

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Carpets and Rugs: Direct sales of manufactured carpets, rugs, runners, wall-to-wall carpets, and mats through e-commerce platform decotex.org and physical showroom. Product categories include wool carpets, synthetic carpets, handmade carpets, bathroom sets, universal mats, and printed mats.
2. Custom/Contract Orders: Bespoke carpet manufacturing for hotels, offices, restaurants, and residential projects. Execution of orders designed by customers with custom sizes, shapes, designs, and colors including logos and lettering.
3. Carpet Cleaning Services: Professional carpet cleaning with collection, washing, and drying within 48 hours. Includes pickup and delivery service.
4. Real Estate Rental: Rental of retail space (150-650 sq.m) at DECOTEX Retail Park and office spaces in business buildings in Sliven.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Decotex manufactures and sells wool carpets, synthetic heat-set polypropylene carpets, handmade wool carpets, woven wall-to-wall carpets, runners, bath sets, universal rugs and mats, and blankets. Sales occur through the decotex.org e-commerce platform, the physical showroom at the Sliven headquarters, and a B2B contract business that produces custom-designed carpets for hotels, offices, and restaurants. The company also offers professional carpet cleaning and rents commercial real estate space.

Product overview

Decotex is a Bulgarian textile manufacturer founded in 1909 in Sliven, producing a comprehensive portfolio of floor coverings including wool carpets, hand-made carpets, synthetic carpets, woven fitted-carpets, runners, bath sets, universal rugs and mats, blankets, and self-adhesive vinyl tiles. The company operates both retail e-commerce and business-to-business contract manufacturing services for custom-designed carpets for hotels, offices, restaurants, and commercial spaces. Additional services include professional carpet cleaning and commercial real estate management.

Differentiator

Problem solved

Functional benefit

Brands

• Mechta: Handmade carpets collection - unique, made by individual customer order with no limit on size, shape, design, or colors. Composition: 100% wool; Weight: 4,500 g/m2; Pile height: 20 mm.
• Avishag
• Porto
• Imperia
• Sofia
• Royalty
• Platinum
• Shagi Paris
• Fiesta
• Evrika
• Princess
• Empire
• Parliament
• Lahora
• Dalton
• Ambassador
• Lido
• Contessa
• Mistral
• Sahara
• Rainbow
• Geo
• Colorado
• Promenade
• Carousel
• Fresko
• Mars
• Snejanka

Products and services

• Wool Carpets (Вълнени килими) Handcrafted wool carpets in luxury collections including Avishag (100% wool, 1 million knots/m2, 3,400 g/m2, 9mm pile) and Porto (100% wool, 750,000 knots/m2, 2,800 g/m2, 9mm pile). Designed for residential and commercial customers seeking premium natural-fiber floor coverings.
• Handmade Carpets Mechta (Ръчни килими Мечта) Unique hand-made carpets produced by individual customer order with no limit on size, shape, design, or colors. Can include custom projects such as logos or lettering. Composition: 100% wool; Weight: 4,500 g/m2; Pile height: 20mm. Targeted at clients seeking bespoke premium carpets.
• Synthetic Carpets Carpets made from 100% heat-set polypropylene. Includes collections such as Imperia (1 million knots/m2, 2,800 g/m2, 9mm pile), Sofia (352,000 knots/m2, 2,400 g/m2, 9mm pile), Royalty/Platinum (320,000 knots/m2, 2,000 g/m2, 9mm pile), and Shagi Paris (2,700 g/m2, 40mm pile). Targeted at residential and commercial customers seeking durable, stylish synthetic floor coverings.
• Woven Fitted-Carpets (Тъкани мокети) Wall-to-wall woven carpets for complete floor coverage in homes, hotels, offices, and restaurants. Includes Parliament, Dalton, Ambassador, and Lahora collections. Designed for large-scale commercial and residential installations.
• Runners (Пътеки) Narrow-format carpets and runners for hallways and corridors. Includes Empire, Geo Hand Carved, Colorado, Promenade, Sofia, and Bulgaria collections. Designed for residential and commercial corridor and hallway installations.
• Bath Sets, Rugs and Mats (Комплекти за баня) Bathroom carpet sets and mats including the Contessa Collection and various bathroom carpet items in different colors and sizes. Designed for residential bathroom use.
• Universal Rugs and Mats (Универсални килимчета) Multi-purpose rugs and mats for various indoor spaces. Includes Mistral, Neon, Rainbow, Sahara, Carousel, Fresko, Mars, and Avenue collections. Designed for residential and commercial spaces.
• Blankets (Одеяла) Blankets including regular blankets and Snejanka children's blankets. Targeted at residential consumers.
• Self-Adhesive Vinyl Tiles (Самозалепващи винилови плочки) Self-adhesive vinyl floor tiles for easy DIY installation. Targeted at residential and light commercial customers seeking easy-to-install flooring.
• Carpet Cleaning Service (Пране на килими) Professional carpet cleaning service with tapping, laundering, and drying within 48 hours, including pickup and delivery. Located at Hadji Dimitar boulevard in Sliven, Bulgaria. Targeted at residential and commercial customers with carpet maintenance needs.
• Real Estate Services (Имоти) Commercial and industrial real estate services including rental of the DECOTEX Retail Park retail space (150-650 sq.m), office spaces in business buildings in Sliven, warehouse and production area rental (1,000 sq.m in Barshen Industrial Zone), and sales offerings for production factory, administrative building, industrial plots, and shop units. Targeted at commercial tenants and buyers.
• Contract Business (Проекти по поръчка) Custom carpet manufacturing service for hotels, offices, office buildings, restaurants, and other commercial spaces. Custom designs tailored to specific interior styles, including logos and lettering. Targeted at hospitality and commercial project clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Twida GardensminorStrategic or Co-development PartnerPartners of Twida Gardens - exclusive gated complex. Decotex is a partner/supplier for this real estate development project.

Scale indicators4 records

Recent moves12 records

Expansion highlights10 records

Broad incumbents

• Tarkett: French multinational flooring manufacturer with carpet, vinyl, wood, and laminate divisions. Comparable to Decotex in commercial carpet offerings and integrated flooring solutions for hospitality/retail customers, though operating at global scale across multiple flooring categories.
• Interface: Global leader in modular carpet tile and broadloom for commercial spaces (offices, hospitality, retail). Comparable to Decotex's contract business for hotels and offices, though Interface focuses on modular tile and sustainability-led commercial projects rather than residential rugs.
• Shaw Industries: US carpet and flooring giant (Berkshire Hathaway subsidiary) producing broadloom carpet, rugs, and hard surface products. Comparable in carpet manufacturing breadth and contract/residential split, though at vastly larger scale and broader product scope.
• Mohawk Industries: World's largest flooring manufacturer covering carpet, rugs, ceramic tile, and wood with brands like Mohawk, Karastan, and Shaw. Comparable in carpet manufacturing and rug retail, but operates a much broader flooring portfolio at global scale.

Direct peers

• Oriental Weavers: Egypt-based global carpet and rug manufacturer producing machine-made broadloom, rugs, and runners for residential and commercial markets. Directly comparable in product mix (wool/synthetic carpets, area rugs, wall-to-wall) and in operating a large-scale textile manufacturing footprint across multiple price tiers.
• Condor Group: Belgian producer of machine-made rugs and carpets (Condor Carpets, Ragolle, etc.). Comparable to Decotex as a woven broadloom and rug manufacturer with multi-tier collections and similar mid-market European positioning.
• Balta Industries: Belgian manufacturer of broadloom carpets, rugs, mats, and carpet tiles with a similar full-spectrum residential and commercial offering. Comparable as a European carpet producer with broadloom, area rugs, and mat categories overlapping Decotex's product portfolio.

Others

• West Elm: Williams-Sonoma-owned retailer of rugs, mats, and home furnishings with strong e-commerce DTC channel. Comparable to Decotex as a multichannel rugs/mats retailer targeting design-conscious consumers, though West Elm is a pure retailer without manufacturing.

Emerging players

• Balsan: French manufacturer of broadloom carpets and carpet tiles with strong focus on hospitality, office, and retail interiors. Comparable to Decotex's contract business for hotels and offices, especially in custom-designed floor coverings for European commercial interiors.

Regional players

• Merinos Hali: Turkey's largest carpet manufacturer producing machine-made broadloom, rugs, runners, and mats. Comparable product portfolio to Decotex (wool and synthetic carpets across price tiers) but operates at materially larger scale and serves primarily Middle East, EU, and US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/decotex.org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decotex