What Vega y Jaramillo does

Vega y Jaramillo (operating as V&J Comunicaciones or VyJ – Comunicaciones) is a privately held Colombian communications and public relations agency founded in 2005 and headquartered in Bogotá. The firm delivers an integrated portfolio of professional communication services spanning strategic narrative and storytelling, press and media relations, digital strategy, internal marketing (endomarketing), spokesperson and media training, web development, graphic design, audiovisual production, and personal branding. Its central offering is XtoryLiving, a proprietary experiential communication methodology that the firm describes as combining creativity, storytelling, and purpose to transform audiences from passive spectators into active protagonists of brand narratives.

The agency serves a diverse institutional and corporate client base, including multilateral and governmental organizations (UNICEF, the European Union, USAID, UNODC, ACNUR, the Inter-American Development Bank) and Colombian enterprises and agencies (Grupo Éxito, ETB, Carulla, Procuraduria, Banca de Oportunidades, Nintendo Colombia). Approximately 40+ client logos are displayed on the firm's website, indicating both breadth of relationships and a project-based engagement model rather than a high-volume transactional one.

Commercially, V&J operates as a professional services agency with non-publicly disclosed pricing, engaging clients through direct sales, its website, phone, WhatsApp Business, and professional networks. The firm employs between 11 and 50 people and remains founder/partner-owned with no institutional investment, acquisitions, or public listing disclosed. In 2025, the firm marked its 20th anniversary with the 'Buscamos 20 Amigos' initiative, offering consultancy to 20 SMEs in Bogotá — an explicit effort to extend its historically enterprise/institutional focus into the small-business segment.

Name

Vega y Jaramillo

Legal name

VEGA & JARAMILLO COMUNICACIONES

Website

https://vegayjaramillo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vega y Jaramillo (V&J Comunicaciones) is a Bogotá-based Colombian communications agency founded in 2005 that delivers strategic narrative, PR, digital, and experiential communication services to enterprises, multilaterals, and government clients using its proprietary XtoryLiving methodology.

Ownership category

akta.pro rank

Product category

Communications and Public Relations Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Strategic communications agency
• Public relations services
• Corporate storytelling consulting
• Digital strategy services
• Experiential communication methodology

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and PR Services: Professional communication agency services including strategic narrative, storytelling, press and PR relations, digital strategy, endomarketing, training programs, web development, graphic design, audiovisual production, and personal branding.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vega y Jaramillo is a Colombian communications agency that sells strategic communication, public relations, and creative services to organizations. Its core offerings include its proprietary XtoryLiving experiential communication methodology, strategic narrative and storytelling, press and PR relations, digital strategy, endomarketing, training/capacitaciones, web development, graphic design and audiovisual production, and personal branding — delivered as integrated professional communications engagements to corporations, government agencies, NGOs, and international organizations in Colombia.

Product overview

Vega y Jaramillo (V&J Comunicaciones) is a communication and marketing agency offering a portfolio of integrated services centered on strategic narrative and storytelling. The core offerings include Xtoryliving (experiential communication methodology), Prensa & PR, Narrativa estratégica & Storytelling, Estrategia digital, Endomarketing, Capacitaciones, Desarrollo web, Diseño gráfico & Producción audiovisual, and Marca Personal. These services work together to provide comprehensive communication solutions for brands and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• XtoryLiving An experiential communication methodology created by V&J Comunicaciones that transforms stories into real and memorable experiences. It combines creativity, storytelling, and purpose to engage audiences as protagonists rather than spectators, creating genuine emotional connections. It is offered to organizations, brands, and institutions seeking to deliver communications with experiential impact.
• Prensa & PR
• Narrativa estratégica & Storytelling Strategic narrative and storytelling service that transforms a brand's essence into powerful, convincing stories with emotional impact on audiences. It opens business opportunities and strengthens organizational culture. It is offered to brands and organizations seeking narrative differentiation.
• Estrategia digital Digital strategy service providing content creation and social media management with measurable engagement results, using innovative tools adapted to constant changes in the digital environment. It is offered to brands seeking stronger online presence.
• Endomarketing Internal marketing service that strengthens organizational culture and engages internal teams with corporate mission and values through effective endomarketing strategies promoting internal communication, belonging, and alignment with corporate objectives. It is offered to organizations seeking stronger employee engagement.
• Capacitaciones Customized professional training programs led by agency experts covering spokesperson skills (vocería), media training, effective communication, and storytelling. It is offered to organizations and teams seeking to develop internal communication capabilities.
• Desarrollo web Web development service designing intuitive, attractive, and functional websites optimized for search engine visibility and user experience across devices. It is offered to brands and organizations needing digital experience and presence.
• Diseño gráfico & Producción audiovisual Creative graphic design and audiovisual production service that strengthens brand visual identity through creative designs and high-impact visual content. It is offered to brands and organizations seeking visual brand assets and audiovisual content.
• Marca Personal Personal branding service that helps independent professionals, entrepreneurs, and executives build and manage their professional image. It is offered to individuals seeking to develop and project a strong professional brand.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global PR and communications firm with deep experience serving multilateral bodies, NGOs, and large enterprises. Comparable in client type (UNICEF, EU-funded projects) and core PR/reputation services but operates at vastly larger global scale.
• Burson (BCW): Global public relations and communications firm serving large enterprises, governments, and NGOs. Directly comparable service portfolio (PR, public affairs, storytelling) and competes for the same multinational/institutional RFPs as VyJ.
• Ogilvy Colombia: Global advertising and communications network with a Bogotá office offering integrated campaigns, PR, digital strategy, and brand work. Competes for the same Colombian enterprise and NGO clients as VyJ with substantially more resources.
• FleishmanHillard: Global PR and integrated communications agency serving multinational corporates and international organizations. Comparable in PR, storytelling, and reputation services, particularly relevant for the multilateral/NGO client segment VyJ serves.
• Porter Novelli: Global strategic communications agency specializing in corporate, public affairs, and social impact communications. Comparable narrative and storytelling services and competes for similar NGO/multilateral briefs that VyJ delivers.
• Weber Shandwick: Global public relations and communications agency with strong social impact and NGO practice. Overlaps with VyJ's institutional/NGO client base and core storytelling and narrative capabilities.
• McCann Worldgroup Colombia: Global advertising and integrated communications network with Colombian operations offering creative, PR, and digital services. Competes for the same enterprise brand and campaign work that VyJ pursues.

Regional players

• LLYC (Llorente & Cuenca): Major LATAM-headquartered PR and communications firm offering integrated corporate communications, public affairs, and digital strategy. Directly comparable to VyJ in service mix and category but operates at much larger regional scale across multiple Latin American markets.

Direct peers

• Dattis: Colombian creative and communications agency offering brand strategy, PR, digital, and integrated campaigns to enterprise clients. Comparable boutique scale and full-service positioning, serving as a direct Bogotá-based competitor.
• MullenLowe Colombia: Global creative and communications network with a strong Colombian presence offering advertising, PR, and integrated brand campaigns. Direct competitor for enterprise and multinational clients in the same Bogotá market.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vegayjaramillo
• Facebookfacebook.com/Vegayjaramillocomunicaciones
• LinkedInlinkedin.com/company/vega-y-jaramillo-comunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vega y Jaramillo