Grazziotin
- Company typePrivate
- Founded1949
- HeadquartersPasso Fundo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Grazziotin firmographics
Firmographics- Name
- Grazziotin
- Legal name
- Grupo Grazziotin
- Website
- https://grazziotin.com.br
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Grazziotin industry classification
Industry- Product category
- Multi-Banner Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industry
- National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)
Keywords
Where Grazziotin is headquartered
LocationHeadquarters
- HQ city
- Passo Fundo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Grazziotin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels5 records
Grazziotin product offering
Product offeringCore offering
Grupo Grazziotin operates a multi-banner retail business selling general merchandise through more than 350 physical stores and the GZT Store e-commerce platform across Southern Brazil (Rio Grande do Sul, Santa Catarina, and Paraná). The group also offers consumer credit, loans, and insurance through Grazziotin Financeira, and runs ancillary operations in reforestation (Floresta Grazziotin) and agriculture/livestock (Grato Agropecuária). Customer engagement is supported by the Grazziotin App, which enables loyalty tracking, bill payment, promotional access, credit consultation, and insurance benefit management.
Product overview
Grupo Grazziotin operates as a diversified retail conglomerate with a portfolio of five retail banners (Grazziotin, Tottal, Pormenos, Franco Giorgi, and GZT) offering general merchandise across more than 350 physical store locations in Southern Brazil. The group extends beyond retail into financial services through Grazziotin Financeira, and maintains ancillary businesses in reforestation (Floresta Grazziotin) and agriculture (Grato Agropecuaria). The digital customer experience is supported by the Grazziotin App, which provides loyalty program management, bill payment, promotional access, credit consultation, and insurance benefit tracking.
Differentiator
Problem solved
Functional benefit
Brands
- GZT Store: E-commerce platform for online shopping across all Grupo Grazziotin retail brands
Products and services
- Grazziotin Department Stores Main retail banner offering general merchandise across multiple store locations in Southern Brazil, targeting general consumers seeking quality products across various price points.
- Tottal Retail Stores Secondary retail banner within the Grupo Grazziotin portfolio, extending the group's retail footprint under a differentiated brand in Southern Brazil.
- Pormenos Value Retail Retail banner within the Grupo Grazziotin network offering value-focused merchandise aimed at price-sensitive consumers.
- Franco Giorgi Retail Retail banner operated by Grupo Grazziotin, broadening the group's multi-format retail presence in Southern Brazil.
- GZT E-commerce Digital commerce platform (gztstore.com.br) that aggregates online shopping for all Grupo Grazziotin retail brands, targeting individual consumers in Brazil.
- Grazziotin Financeira In-house consumer financial services division offering credit, loans, and insurance products to retail customers of Grupo Grazziotin.
- Grazziotin App Mobile application available on Google Play and Apple App Store that lets retail customers check loyalty balances, pay bills, access promotions, consult credit for loans, and track insurance benefits.
Companies that use Grazziotin
Customer profileSegments1 record
Ideal customer profiles1 record
Grazziotin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grazziotin partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Grazziotin competitors and assessment
Company assessmentBroad incumbents
- Magazine Luiza (Magalu): One of Brazil's largest omni-channel retailers, combining physical stores with a leading marketplace and financial services (MagaluPay/MagaluBank). Comparable as a multi-format, multi-channel national incumbent competing across the same categories as Grazziotin's banners.
- Lojas Americanas: Historic Brazilian variety/department store chain with omni-channel operations (Americanas, Submarino, Shoptime). Comparable to Grazziotin as a multi-format incumbent with broad assortment retail + e-commerce + financial services via Americanas Mais.
- Casas Bahia (Via): Brazilian retail group (now under Meli Even) operating department store / electronics formats with heavy reliance on consumer credit (Casas Bahia card, Meu Tudo). Comparable to Grazziotin's department store plus embedded finance model in mass-market retail.
- Lojas Renner: Brazil's largest department store chain, operating a national multi-banner portfolio (Renner, Youcom, Realize, etc.). Comparable as a broad incumbent with apparel-led department stores and embedded financial services competing for the same Southern Brazil consumer.
- Riachuelo: Brazil's largest fashion retailer with department-store format stores, owned by Guararapes Confeccões. Comparable to Grazziotin as a national Brazilian department store chain with multi-banner reach and broader assortment mix.
- Carrefour Brasil: Operates supermarkets, hypermarkets, and Atacadão banner in Brazil with financial services and loyalty programs. Relevant as a broad incumbent overlapping with parts of Grazziotin's assortment and omni-channel strategy in Southern Brazil.
Direct peers
- Lojas Marisa: Brazilian department store chain with a multi-banner portfolio and in-house credit card (Cartão Marisa), historically focused on value-conscious consumers. Direct competitor to Grazziotin's department store banner with similar embedded finance model.
- Havan: Havan is a Brazilian multi-format retailer operating department stores and value formats across multiple states, founded as a regional chain in Santa Catarina. It mirrors Grazziotin's model of large-format retail + value banners + customer credit + aggressive regional expansion in Southern Brazil.
Regional players
- C&A Brasil: Brazilian arm of global fashion retailer with department-store style stores and value apparel positioning. Overlaps with Grazziotin's apparel-led department store banner, though C&A's brand mix and historical focus skew more apparel-only.
- Pernambucanas: Brazilian multi-format department store chain originally from the Northeast, now expanding nationally with in-house financial services (Cartão Pernambucanas). Comparable as a regional multi-banner retailer with embedded credit competing for value-oriented consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Grazziotin social profiles
Digital presenceGrazziotin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grazziotin leadership team
Management profileNumber of profiles
Grazziotin subsidiaries and ownership
Company hierarchySubsidiaries8 records
Grazziotin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grazziotin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grazziotin
What does Grazziotin do?
Grupo Grazziotin operates a multi-banner retail business selling general merchandise through more than 350 physical stores and the GZT Store e-commerce platform across Southern Brazil (Rio Grande do Sul, Santa Catarina, and Paraná). The group also offers consumer credit, loans, and insurance through Grazziotin Financeira, and runs ancillary operations in reforestation (Floresta Grazziotin) and agriculture/livestock (Grato Agropecuária). Customer engagement is supported by the Grazziotin App, which enables loyalty tracking, bill payment, promotional access, credit consultation, and insurance benefit management.
Is Grazziotin a public or private company?
Grazziotin is a private company. It is classified as family owned and is currently operating.
When was Grazziotin founded?
Grazziotin was founded in 1949. It employs 1,001 to 5,000 people.
Where is Grazziotin based?
Grazziotin is headquartered in Passo Fundo, Brazil, in the Latin America region.
Who are Grazziotin's main competitors?
Broad incumbents on record are Magazine Luiza (Magalu), Lojas Americanas, Casas Bahia (Via), Lojas Renner, Riachuelo and Carrefour Brasil. Direct peers are Lojas Marisa and Havan. Regional players are C&A Brasil and Pernambucanas.
Does Grazziotin have an API?
No public API is recorded for Grazziotin.
What industry is Grazziotin in?
Grazziotin's product category is Multi-Banner Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAEAAAA, National/Regional Dollar Store Chains (Broadline). Its NAICS code is 455 and its SIC code is 5399.