McDaniel Properties

Name

McDaniel Properties

Legal name

McDaniel Properties FL, LLC

Website

https://mcdanielpropertiesfl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vacation Rental and Property Management Services

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Vacation rentals
• Property management
• Real estate brokerage
• Short-term rentals
• Long-term rentals

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Full-service property management for vacation and long-term rentals, handling guest communication, marketing, bookings, cleaning, tenant screening, maintenance, and rent collection
2. Real Estate Sales and Brokerage: Real estate buying and selling services including residential, commercial, and land transactions in the Pensacola and Perdido Key markets

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McDaniel Properties manages short-term vacation rentals concentrated in the Innerarity Townhomes community on Perdido Key and offers full-service property management for both vacation and long-term residential rentals. The company also operates a real estate brokerage handling residential, commercial, and land buying and selling in the Pensacola, Perdido Key, and Gulf Breeze markets of Florida's Gulf Coast.

Product overview

McDaniel Properties operates a multi-service real estate and rental management platform consisting of three interconnected core offerings: Vacation Rentals (short-term rental properties at Innerarity Townhomes in Perdido Key), Property Management (full-service management for both short-term vacation and long-term residential rentals), and Real Estate Services (brokerage for buying, selling, and valuation). The Vacation Rentals product serves as the guest-facing booking arm, Property Management serves property owners seeking rental income optimization, and Real Estate Services handles transactions for buyers and sellers. Supporting these is a Local Area Guide providing curated information about beaches, restaurants, and attractions to enhance guest and client experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term vacation rental properties located primarily in the Innerarity Townhomes community on Perdido Key, offering beachfront access and Gulf Coast amenities to families and groups visiting the Pensacola area.
• Property Management Full-service management for both short-term vacation rentals and long-term residential leases, covering marketing, guest communication, bookings, cleaning, tenant screening, maintenance, lease agreements, and rent collection for property owners in Pensacola and Perdido Key.
• Real Estate Services Real estate brokerage services for buying, selling, and home valuation covering residential, commercial, and land properties in the Perdido Key, Pensacola, and Gulf Breeze markets.

Quantifiable outcome

• Consistently outperforming market occupancy rates in the Gulf Coast region

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Lost Key OutdoorsminorGTM or Marketing PartnerLocal fishing and outdoor gear shop recommended to guests. Located down the street from Innerarity Townhomes. Provides fishing expertise, gear, tackle, bait, and local water knowledge to vacation rental guests.
• Uncle Wally's AdventuresminorGTM or Marketing PartnerLocal dolphin cruise, island hopping, and sunset cruise operator. Neighbors of McDaniel Properties in the Innerarity community. Recommended to guests seeking water-based activities and excursions.
• Reel Fighting NatureminorGTM or Marketing PartnerRecommended fishing charter service for guests seeking guided fishing experiences. Highly recommended by McDaniel Properties for fishing charters in the area.
• LodgifycoreTechnology or IntegrationWebsite platform provider powering the McDaniel Properties vacation rental booking website. Provides the technology infrastructure for property listings, booking management, and website functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Guesty: Property management software platform serving professional short-term rental managers including multi-market vacation rental operators. Adjacent enabler competing for the technology spend of growing local managers; useful proxy for how McDaniel could scale operations if it adopts a unified PMS.
• Lodgify: SaaS vacation rental website and channel manager powering McDaniel Properties' direct booking site. Adjacent enabler rather than competitor — comparable as the technology layer small vacation rental managers standardize on, similar to Guesty and Hostaway in the same category.

Broad incumbents

• Airbnb: The dominant short-term rental marketplace on which McDaniel Properties both lists and depends for Superhost-driven bookings. Not a direct property manager, but shapes channel economics, fee compression, and the owner-acquisition competitive landscape McDaniel operates within.
• VRBO: Major vacation rental marketplace owned by Expedia Group that McDaniel Properties actively lists on. Defines the secondary distribution channel and competes for direct-booking and guest attention alongside the company's own Lodgify-powered site.
• Vacasa: Largest professional vacation rental manager in North America. Operates nationwide with full-service management, dynamic pricing, and a homeowner-facing marketplace — directly overlapping McDaniel Properties' core offering but with national scale and a far larger owner-acquisition budget.
• Wyndham Vacation Rentals: Legacy established brand (formerly ResortQuest) managing vacation rentals on the Gulf Coast under the Wyndham umbrella. Competes for the same Gulf Coast property owner mandates but with substantially broader infrastructure and budget.

Direct peers

• Evolve Vacation Rental: National full-service vacation rental manager competing for the same homeowner mandates in coastal U.S. markets. Uses lighter-touch tech-enabled management with national marketing reach — a direct comparable to McDaniel Properties' full-service Gulf Coast model.
• iTrip Vacations: Local-franchise vacation rental management company running in coastal destinations with owner-managed listings on Airbnb, VRBO, and a direct site. Franchise model mirrors McDaniel Properties' local-owner-operator structure and competes for the same short-term rental property owner segment.
• RedAwning: Vacation rental management and distribution platform representing professionally managed short-term rentals across the U.S., including Gulf Coast inventory. Competes with McDaniel Properties for both bookings and homeowner mandates through multi-channel distribution.

Regional players

• Beach Properties of Hilton Head: Long-established regional vacation rental and real estate company on Hilton Head Island with full-service management plus in-house brokerage. Comparable as a regional, full-service coastal vacation rental operator using the same bundled model McDaniel Properties runs in Perdido Key.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDaniel Properties