Wilson Roofing

What Wilson Roofing does

Wilson Roofing Inc., founded in 2009 and headquartered in Hendersonville, North Carolina, is a privately held commercial roofing contractor. The company installs, replaces, repairs, and coats flat-roof systems for franchise operators and multi-location commercial property owners, with documented programs across ten named brands including McDonald's, Chick-fil-A, Starbucks, Taco Bell, Wendy's, Bojangles, Raising Cane's, Burger King, Buffalo Wild Wings, and Fleming's. Wilson Roofing is licensed in seven Southeastern states (NC, SC, VA, TN, GA, FL, AL) and holds six manufacturer certifications — GAF Commercial Gold Elite, Duro-Last Master Contractor (top 1% nationally), Johns Manville, Firestone, Carlisle SynTec, and True Metal — which qualify the firm for enhanced warranty terms and manufacturer-direct pricing.

The revenue model is project-based commercial construction services. Primary revenue is generated through installation and replacement contracts on commercial flat-roof systems, typically priced per square foot and structured around franchise re-roofing programs, with McDonald's alone accounting for 230 locations roofed between 2022 and 2024. Secondary revenue lines include roof coatings and restoration systems (lower-cost interventions priced against existing asset condition) and recurring maintenance/service agreements that introduce an annuity-style revenue layer on top of capital project work. Field operations are supported by CompanyCam for photo documentation and project tracking. The company reports more than 15 million square feet installed across its 17-year operating history.

The business is owner-operated by Scott Phillips (25+ years industry experience), with Matt Lawrence serving as VP of Sales (20+ years experience); combined leadership field experience exceeds 75 years. The firm targets franchise and multi-location commercial customers rather than one-off residential or small commercial work, and its value proposition centers on multi-state program execution, manufacturer-warranty-backed installation, and consolidated account management across portfolios of geographically distributed properties.

Name

Wilson Roofing

Legal name

Wilson Roofing Inc.

Website

https://wilsonroofinginc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Roofing is a commercial roofing contractor founded in 2009 in Hendersonville, NC, providing flat-roof installation, repair, coatings, and maintenance for franchise operators (including McDonald's, Chick-fil-A, Starbucks) and commercial clients across seven Southeastern states.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Commercial roofing services
• Flat roof installation
• Multi-location franchise roofing
• Roof maintenance programs
• TPO PVC membrane systems

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Roofing Installation: One-time project-based revenue from commercial flat roof installations, replacements, and retrofits. Includes new construction and re-roof programs for office buildings, retail centers, industrial facilities, and warehouses. Fixed pricing with clear scopes.
2. Franchise Multi-Location Roofing: Portfolio-scale roofing programs for franchise operators including McDonald's, Chick-fil-A, Starbucks, and other national brands. Volume-based execution with consistent quality across regional or national rollouts.
3. Preventive Maintenance Programs: Recurring maintenance programs with scheduled walk-throughs, photo documentation, minor repairs, and written condition reports. Portfolio-wide programs for multi-location operators.
4. Emergency Response Services: Priority scheduling and fast mobilization for storm damage, active leaks, and critical failures. Premium service for maintenance program clients.
5. Residential Roofing: Shingle replacement, repairs, and roof assessments for homes. Architectural and dimensional shingle tear-off and replacement with proper ventilation and underlayment systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wilson Roofing is a commercial roofing contractor that installs, replaces, and maintains flat and steep-slope roof systems (TPO, PVC, EPDM, Modified Bitumen, standing seam metal, architectural shingles) for commercial properties, franchise operators, multifamily communities, and residential customers. Signature offering is multi-location franchise roofing programs that scale new construction, re-roofs, maintenance, emergency response, and coatings/restoration across entire brand portfolios. All projects include CompanyCam photo documentation shared with ownership groups, management companies, and franchisors.

Product overview

Wilson Roofing offers a unified roofing service portfolio organized around four core offerings: Commercial Flat Roof Systems (PVC and TPO membranes), Multi-Location Programs (franchise-scale roofing), Multifamily/Steep Slope Services (apartment and HOA communities), and Residential Roofing. These are supported by add-on services including roof maintenance programs, emergency repair, roof coatings/restoration, and roof assessments. The company operates as a single integrated service provider, with all project management and crews deploying from their Hendersonville, NC headquarters, serving commercial, franchise, multifamily, and residential customers across 7 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Flat Roof Systems PVC and TPO flat roof systems for office buildings, retail centers, and industrial properties, including maintenance programs, leak repair, and full replacements.
• Multi-Location Programs Multi-location roofing programs for franchise operators and national brands covering new construction, re-roofs, and maintenance scaled across entire portfolios.
• Multifamily / Steep Slope Services Shingle tear-off and replacement at scale for apartment complexes, condos, and townhome communities with HOA and property management expertise.
• Residential Roofing Shingle replacement, repairs, and roof assessments for homes, bringing commercial-grade quality and documentation standards to residential properties.
• Roof Maintenance Programs Proactive maintenance programs with scheduled walk-throughs, photo documentation, minor repairs, and written condition reports to extend roof life and prevent emergencies.
• Emergency Repair Services Priority scheduling and fast mobilization for emergency roof situations, including storm damage, active leaks, and critical failures.
• Roof Coatings and Restoration Silicone and acrylic coating systems that extend roof life 10-15 years without full replacement, improving reflectivity and energy performance.
• QSR / Franchise Roofing Services Specialized franchise roofing services including new construction, re-roof programs, preventive maintenance, emergency response, and coatings for quick-service restaurant operators.
• Roof Assessment Services Complimentary roof walks and condition reports with photo documentation, providing clear assessment of roof needs for commercial and franchise properties.

Quantifiable outcome

• 15 million+ square feet of commercial roofing installed across 7 states
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Venture ConstructioncoreImplementation/ SI/ Consulting PartnerPreferred roofing subcontractor for franchise construction and major renovations in the Southeast region. Wilson Roofing coordinates directly with GC teams and meets all brand specification requirements for franchise builds.
• Stansell ConstructioncoreImplementation/ SI/ Consulting PartnerPreferred roofing subcontractor for franchise construction. Established relationship for new franchise builds and major renovation projects.
• John W Abbott ConstructioncoreImplementation/ SI/ Consulting PartnerPreferred roofing subcontractor for franchise construction and major renovations in the Southeast.
• Hudson CompanycoreImplementation/ SI/ Consulting PartnerPreferred roofing subcontractor relationship for franchise construction projects.
• GAFcoreTechnology or IntegrationCommercial Gold Elite and Residential Certified status. Top tier of GAF's commercial contractor program - fewer than 1% of contractors earn this designation. Factory training and manufacturer-backed warranty eligibility.
• Duro-LastcoreTechnology or IntegrationMaster Contractor status - highest tier of Duro-Last certification. Custom-fabricated PVC membrane systems prefabricated to fit each building. Access to best commercial flat roof warranties and factory-direct pricing.
• Johns ManvillecoreTechnology or IntegrationCertified Contractor status for TPO, EPDM, and asphaltic roofing systems. A Berkshire Hathaway company with over 160 years in building products. Industry-leading warranties backed by manufacturer.
• Firestone Building ProductscoreTechnology or IntegrationCertified Contractor status for full line of TPO, EPDM, and modified bitumen systems with full manufacturer warranty support.
• Carlisle SynTec SystemscoreTechnology or IntegrationCertified Applicator status for TPO and EPDM systems. Leader in single-ply roofing for over 60 years with access to full range of manufacturer warranties.
• True Metal SupplycoreTechnology or IntegrationCertified Installer for standing seam and exposed fastener metal systems. Factory-authorized installation for commercial and residential metal roofing and wall panel systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baker Roofing Company: North Carolina-based commercial and residential roofing contractor with deep Southeast presence, offering commercial flat roof, steep-slope, repair, and maintenance services. Closely matches Wilson Roofing's geography, service mix, and customer type.
• Deer Park Roofing: Multi-state commercial and residential roofing contractor covering the Midwest and Southeast. Comparable services (commercial flat roof, multi-family, residential, maintenance, coatings) and similar mid-size regional operating profile to Wilson Roofing.
• Bone Dry Roofing: Multi-state commercial and residential roofing contractor operating across the Midwest and Southeast with comparable flat-roof, steep-slope, maintenance, and emergency service offerings. Similar franchise-style multi-location execution model targeting regional commercial customers.

Broad incumbents

• Flynn Group (Roofing Division): Large North American roofing contractor (part of Flynn Group) providing commercial re-roofing, new construction, maintenance, and architectural metal systems. Directly comparable services with multi-site commercial customers and significantly larger scale.
• Greenwood Industries: Commercial roofing contractor serving customers across the Eastern U.S. with single-ply, built-up, modified bitumen, and metal systems, plus maintenance and repair. Comparable commercial focus but broader geographic and customer base than Wilson Roofing.
• Tecta America Commercial Roofing: One of the largest U.S. commercial roofing contractors with national coverage across TPO, PVC, EPDM, modified bitumen, metal, and steep-slope systems. Overlaps directly with Wilson Roofing on multi-location commercial and franchise accounts but operates at much broader scale.
• Nations Roof: Large U.S. commercial roofing contractor offering installation, repair, maintenance, and coatings for national accounts and multi-site operators. Highly comparable in customer profile (franchise/multi-location) and service mix to Wilson Roofing, with a broader geographic footprint.
• CentiMark Corporation: National commercial roofing and floor coating contractor servicing customers across the U.S., including national accounts and franchise operators. Directly comparable service portfolio (install, maintenance, coatings, emergency) but with significantly larger footprint than Wilson Roofing.
• Tremco Roofing and Building Maintenance: National commercial roofing manufacturer/contractor offering systems, installation, maintenance, and restoration services for multi-site commercial and franchise customers. Adjacent incumbent competing for the same enterprise accounts Wilson Roofing serves, but at much broader scale and with proprietary systems.

Regional players

• Bone Dry Commercial Roofing (regional franchise/commercial arm): Regional commercial roofing operator focused on multi-site and franchise customers in the Midwest/Southeast. Compares to Wilson Roofing's franchise multi-location model with similar flat-roof, maintenance, and coatings service lines but outside the core NC/SC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wilsonroofing_
• Facebookfacebook.com/wilsonroofinginc
• LinkedInlinkedin.com/company/wilson-roofing-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Roofing