What Together does

Together Communications Limited is an independent New Zealand media and marketing services agency headquartered in Auckland, founded in late 2018. The firm positions itself as New Zealand's largest independent media agency and operates a hybrid services-plus-technology model spanning four practice areas: Media (planning, buying, programmatic activation, consultancy), Customer Experience (CXM programme design, loyalty, marketing automation, AI-enabled decisioning), Data & Technology (Google Cloud and Salesforce architecture, pipeline engineering, MarTech implementation), and AI, Analytics & Insight (media intelligence, customer intelligence, marketing mix modelling, bespoke AI/ML).

The technical core is Together OS, a proprietary operating system built on Google Cloud Platform that combines BigQuery, Cloud Functions and external APIs to deliver data infrastructure, API management, and AI capability that powers proprietary products Signal (real-time bid triggering), Fusion (custom audience identification via custom-built bid algorithms), Advantage (AI-based channel planning using NZ data), and Vision (customised data visualisation). Together develops custom AI/ML models for clients, with deployed examples including computer vision on satellite imagery, propensity and churn models, autonomous decisioning agents, and high-throughput process automation.

Revenue is generated across professional services (media planning and buying fees, management fees, performance-based arrangements), managed services (Salesforce Marketing Cloud implementation and ongoing CX operations), and subscription/recurring streams for proprietary technology products and programmatic enablement. GTM is sales-led with direct enterprise and government engagement, supported by All-of-Government panel positioning and a Wellington office opened in 2025. Major customers span banking (Kiwibank), energy and telco (Contact Energy), FMCG (Goodman Fielder), retail (The Warehouse Group), automotive (Motorcorp, ASG), insurance (AIA), QSR (Wendy's), fintech (Taxi), and government (Sorted.org.nz, Brightr).

Name

Together

Legal name

Together Communications Limited

Website

https://wearetogether.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Together is New Zealand's largest independent media agency, providing media planning, buying, programmatic activation, customer experience, and AI-driven marketing services to enterprise and government clients, powered by its proprietary Together OS platform built on Google Cloud.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Media planning services
• Programmatic advertising
• Customer experience management
• Marketing data analytics
• Marketing technology consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Planning and Buying Services: Full-service media agency providing strategy, planning, buying and measurement services across broadcast, search, social, programmatic, owned media channels. Revenue generated through media buying fees, management fees, and performance-based arrangements with enterprise clients.
2. Customer Experience and CRM Services: CXM programme design, loyalty, marketing automation, AI-enabled decisioning and data infrastructure services. Includes Salesforce Marketing Cloud implementation and managed services.
3. Programmatic Enablement: Automated, bid-based media buying, activation and management services with proprietary products (Signal, Fusion). Revenue from programmatic media management and technology fees.
4. Consultancy Services: SEO, conversion path analysis, CRO, in-housing support, data strategy, and adtech/martech consulting services.
5. Proprietary Products (Plug-and-Play Solutions): Products including Fusion, Signal, Advantage, and Vision offered as standalone solutions for clients running their own marketing programmes in-house.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Together is a full-service independent media agency providing end-to-end media planning, buying, activation and analytics across broadcast, search, social, programmatic and owned channels for enterprise and government clients. It also delivers customer experience programmes, data and technology consulting (including Salesforce and Google Cloud implementations) and AI-driven analytics through its proprietary Together OS platform and product suite (Signal, Fusion, Advantage, Vision). Together monetises through media buying fees, management fees, performance-based arrangements and managed services.

Product overview

Together is a full-service independent media agency offering a portfolio of proprietary products and professional services. Their core technology platform is Together OS, which provides data infrastructure, API management and AI capability to power media operations. The proprietary product suite includes Signal (real-time media triggering), Fusion (custom audience identification), Advantage (AI-based channel planning) and Vision (data visualisation). Services span four areas: Media (strategy, planning, buying, programmatic), Customer Experience (CXM, loyalty, personalisation, analytics), Data & Technology (infrastructure, engineering, adtech/martech), and AI/Analytics & Insights (media intelligence, customer intelligence, marketing spend optimisation). The products and services integrate with Salesforce and Google Cloud ecosystems to deliver end-to-end marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Together OS: Transparent, locally built operating system combining global-leading and custom-built technology for data infrastructure, API management and AI capability to power custom media algorithms, models and automation solutions.
• Signal
• Fusion
• Advantage
• Vision

Products and services

• Together OS Transparent, locally built operating system combining global-leading and custom-built technology. Provides data infrastructure, API management and AI capability to power custom media algorithms, models and automation solutions for enterprise clients and government agencies.
• Signal Proprietary product that triggers media automatically in a specific high-value moment or to a specific high-value audience. Uses real-time custom data signals linked to client-specific growth drivers for bid management optimisation. Available as a standalone plug-and-play solution for clients running their own marketing programmes.
• Fusion Proprietary product providing custom audience identification and delivery via advanced analytics and custom-built bid algorithms. Creates and builds unique audiences for media targeting using client data. Available as a standalone plug-and-play solution.
• Advantage Proprietary AI-based channel planning and prediction tool powered by unique NZ data that identifies the optimal media mix for business outcomes. Available as a standalone plug-and-play solution.
• Vision Proprietary customised data visualisation product for channel, marketing or business intelligence reporting. Available as a standalone plug-and-play solution.
• Media Planning and Activation Full-service integrated media planning, operations and deployment including end-to-end channel planning, omnichannel activation across paid and owned media, and quality assurance for enterprise and government clients.
• Programmatic Enablement Deep specialism in automated, bid-based media buying, activation and management using Together's proprietary products (Signal, Fusion) and emerging channels.
• Consultancy Services Impartial media advisory services including SEO, conversion path analysis, CRO, in-housing support, data strategy and adtech/martech audits.
• Customer Experience Customer-centric strategy and delivery spanning CXM programme design, loyalty, marketing automation, AI-enabled decisioning and first-party data infrastructure, including Salesforce Marketing Cloud implementation and managed services.
• Personalisation at Scale Data-driven tailoring of communication, content and delivery across channels including email, web and video with personalisation decisioning and execution.
• Customer Data and Analytics Customer lifetime value modelling, cohort analysis, segmentation, predictive modelling, decisioning, analysis and reporting services.
• Data Strategy and Architecture Consulting services for use case identification, data architecture assessment, and data governance and compliance.
• Data Infrastructure Cloud-based data infrastructure services including assessment, provisioning of Google Cloud components and customer data platform consulting.
• Data Management and Engineering Delivery and management of cloud-based data solutions including cloud database development, data pipeline development and managed services.
• Advertising and Marketing Technology Implementation services and consulting for advertising and marketing technology platforms across the Salesforce and Google ecosystems.
• Media Intelligence Analytics service using data to improve media investment ROI through custom targeting models, decisioning, programme analysis and dashboards.
• Customer Intelligence Analytics service using data to unlock incremental customer value through portfolio analysis, predictive modelling and automated one-to-one communications.
• Marketing Spend Optimisation Media mix modelling service to measure channel contribution and provide scenario planning for optimal marketing budget allocation.
• Bespoke AI/ML Solutions Custom AI/ML model development service for non-marketing use cases to support decisions and optimise outcomes.

Quantifiable outcome

• AIA: Leads converted at over twice the previous average conversion rate with substantial improvement in Paid Search ROI
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationTogether is a Salesforce Partner with specialism in Salesforce Marketing Cloud and associated platforms. The partnership provides end-to-end marketing transformation services including strategic consulting, technical implementation, customer engagement programme design, platform optimisation, and automation. Together's Salesforce Practice provides implementation and managed services for Data Cloud, Marketing Cloud, and related platforms. The relationship is mutual with joint delivery of client solutions.
• Google CloudcoreTechnology or IntegrationTogether is a Google Cloud Partner with the agency built on Google Cloud Platform. The partnership covers marketing technology implementation including programmatic advertising, data and decisioning integration with DSPs and SSPs, customer data architecture, AI and machine learning development, and real-time data processing. Together built Together OS on Google Cloud Platform, demonstrating deep operational expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bohemia Group: Independent New Zealand media and marketing group. Comparable independent model offering media, creative and data services to NZ enterprise clients, competing for similar accounts.
• Starcom New Zealand: Publicis Media's human experience-focused agency operating in NZ. Competes with Together on enterprise media accounts with overlapping services across planning, buying, and data.
• PHD New Zealand: Omnicom-owned global media agency with a strong New Zealand presence. Competes head-to-head with Together on integrated, data-led media planning and buying for enterprise clients.
• MBM New Zealand: Independent NZ media agency co-founded by Matt Bale (Together's current Senior Advisor for AI). Directly comparable independent model competing for the same enterprise client set in NZ.
• OMD New Zealand: Omnicom Media Group's flagship media agency operating in New Zealand, offering end-to-end media planning, buying and analytics. Directly competes with Together for the same enterprise and government media accounts.
• Wavemaker New Zealand: GroupM/WPP media agency focused on positive provocation and data-led planning. Competes with Together on enterprise accounts and AI-driven media optimisation.
• Dentsu Media New Zealand: Dentsu's media planning and buying arm in NZ. Directly comparable offering spanning media, customer experience and data/technology, with significant enterprise client base.
• Mindshare New Zealand: WPP/GroupM media agency operating in NZ. Direct competitor in the same enterprise media planning and buying space, with global network scale.
• Zenith New Zealand: Publicis Media's performance-led media agency in NZ. Directly comparable to Together in combining media, data, and technology capabilities for enterprise clients.

Emerging players

• Croud: Global independent digital media agency using proprietary technology and in-house 'Croudians' network. Comparable to Together in combining proprietary tech with media planning/buying, and a potential international scale-up reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearetogether-nz
• Instagraminstagram.com/togethernewzealand
• Facebookfacebook.com/TogetherMediaAgency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Together