Metropolia
Metropolia is a private Russian branding and design agency founded in 1997, serving FMCG manufacturers, retail chains, industrial firms, and state-owned enterprises with naming, identity, packaging, and advertising creative services from offices in Saint Petersburg and Moscow.
- Company typePrivate
- Founded1997
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Metropolia does
Metropolia (legal name OOO «Reklamnaya Gruppa «Metropolia»), operating since 1997, is a Russian private branding and design agency headquartered in Saint Petersburg with a secondary office in Moscow. It provides project-based professional services to enterprise clients across naming, brand platform development, corporate identity, packaging design, print design, advertising creative, point-of-sale materials, copywriting, illustration, souvenir product design, photography, and video production. The firm positions itself as a full-cycle branding house rather than a single-discipline studio.
The agency's primary customer segments are FMCG manufacturers, retail chains (including private-label and store-brand work), industrial enterprises, and state-owned companies. Named clients span Baltika (brewery), Valio (dairy), Henkel (household chemicals), Rosneft, Alfa-Bank, Bank St. Petersburg, Verny, Real, Pyaterochka, Obukhovsky Zavod, PAO Zvezda, Lesaffre, and Lantmannen Unibake, among others — with several anchor clients showing multi-year, multi-project retention. Portfolio activity totals more than 300 completed projects since inception, and the website is published in Russian, English, Turkish, Hindi, and Chinese to attract foreign companies planning Russia-market entry.
Metropolia operates a sales-led, project-based business with quote-driven pricing that is not publicly disclosed. The legal entity is a Russian LLC with no disclosed parent company, no external investors, no subsidiaries, and no funding rounds on record. Recent strategic activity has included the 2022 launch of the 'Moy Ananas' online supermarket and 'Tsenzberi' hard-discounter retail brand concepts, a 2023 industrial rebranding for Klyuchevoy Komponent (K2), and ongoing trademark-creation work (BAGERSTAT, RESONANCE SPACE). The firm maintains an active presence through its website portfolio, VK, and Telegram channels, and has published thought-leadership articles in the Brand Management journal.
Metropolia firmographics
Firmographics- Name
- Metropolia
- Legal name
- OOO «Reklamnaya Gruppa «Metropolia»
- Website
- https://ra-ma.ru
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metropolia is a private Russian branding and design agency founded in 1997, serving FMCG manufacturers, retail chains, industrial firms, and state-owned enterprises with naming, identity, packaging, and advertising creative services from offices in Saint Petersburg and Moscow.
- Ownership category
- akta.pro rank
Metropolia industry classification
Industry- Product category
- Branding and Design Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Metropolia is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Metropolia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Branding Services: Project-based professional services revenue from branding, naming, identity design, packaging design, advertising creative, and promotional material development for B2B clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Metropolia product offering
Product offeringCore offering
Metropolia is a Russian branding and design agency that develops brand platforms, naming, corporate identity, packaging design, advertising creative, and promotional materials for B2B clients. The company offers full-cycle brand creation services spanning strategic positioning through visual execution across multiple media and retail touchpoints. Its portfolio exceeds 300 completed projects since founding in 1997, serving FMCG manufacturers, retail chains, industrial enterprises, and state-owned companies.
Product overview
Metropolia is a Russian branding and design agency (Рекламная Группа Метрополия) operating since 1997, offering comprehensive brand development services. The company provides a full-service portfolio centered around brand creation and promotion, including naming, identity design, packaging design, print design, advertising creative, website design, brand platform development, POSM materials, copywriting, illustration, souvenir product design, and video production. The agency works across FMCG, retail, industrial, and B2B sectors, serving major Russian clients including Baltika, Valio, Henkel, Rosneft, and various retail chains. Their portfolio includes over 300 completed projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding (Брендинг)
Companies that use Metropolia
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Metropolia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metropolia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Metropolia competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global brand consulting and design network with broad identity, strategy and experience design capabilities. Comparable to Metropolia in brand platform, identity and packaging work but at multinational scale serving larger global clients.
- FutureBrand: Interpublic-owned global brand strategy and design consultancy. Directly comparable service portfolio (naming, identity, packaging, retail experience) competing for similar enterprise briefs.
- Interbrand: Global brand consultancy offering strategy, naming, identity design and brand valuation. Overlaps directly with Metropolia's naming, identity and brand platform services for enterprise clients worldwide.
- Wolff Olins: Global brand consultancy (Omnicom) known for high-profile identity and brand strategy work. Competes with Metropolia for premium enterprise FMCG and retail mandates at the upper end of the same category.
- Saffron Brand Consultants: Independent global brand consultancy with a focus on brand strategy, naming, identity and digital experience design. Comparable in creative brand development services to Metropolia for enterprise FMCG and retail clients.
Direct peers
- Mildberry: Independent branding agency in Russia (Moscow) offering naming, identity, packaging and brand strategy. Directly comparable in scale, services and target Russian FMCG/retail clientele to Metropolia.
- Suprematika: Russian brand consultancy specializing in naming, corporate identity, packaging and brand strategy. Direct competitor for Russian FMCG, retail and industrial branding projects with similar service scope.
- Depot WPF: One of the largest independent branding agencies in Russia, headquartered in St. Petersburg. Directly competes with Metropolia for FMCG, retail and industrial brand identity, naming and packaging mandates from the same enterprise client base.
- Red Branding: Moscow-based branding and design agency offering brand platform, identity, packaging and digital. Comparable in deliverables, target customers and pricing tier to Metropolia's Russian enterprise book.
Others
- Ostrovok: A Russian travel-tech brand that has invested significantly in brand identity work; useful comparable for the caliber of Russian brands engaging agencies like Metropolia, though not itself an agency peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Metropolia social profiles
Digital presenceMetropolia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolia leadership team
Management profileNumber of profiles
Metropolia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolia
What does Metropolia do?
Metropolia is a Russian branding and design agency that develops brand platforms, naming, corporate identity, packaging design, advertising creative, and promotional materials for B2B clients. The company offers full-cycle brand creation services spanning strategic positioning through visual execution across multiple media and retail touchpoints. Its portfolio exceeds 300 completed projects since founding in 1997, serving FMCG manufacturers, retail chains, industrial enterprises, and state-owned companies.
Is Metropolia a public or private company?
Metropolia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metropolia founded?
Metropolia was founded in 1997. It employs 11 to 50 people.
Where is Metropolia based?
Metropolia is headquartered in Moscow, Russia, in the Europe region.
How does Metropolia make money?
One revenue line is on record: branding Services.
Who are Metropolia's main competitors?
Broad incumbents on record are Landor & Fitch, FutureBrand, Interbrand, Wolff Olins and Saffron Brand Consultants. Direct peers are Mildberry, Suprematika, Depot WPF and Red Branding. Ostrovok is listed as an others.
Does Metropolia have an API?
No public API is recorded for Metropolia.
What industry is Metropolia in?
Metropolia's product category is Branding and Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.