Metropolia

What Metropolia does

Metropolia (legal name OOO «Reklamnaya Gruppa «Metropolia»), operating since 1997, is a Russian private branding and design agency headquartered in Saint Petersburg with a secondary office in Moscow. It provides project-based professional services to enterprise clients across naming, brand platform development, corporate identity, packaging design, print design, advertising creative, point-of-sale materials, copywriting, illustration, souvenir product design, photography, and video production. The firm positions itself as a full-cycle branding house rather than a single-discipline studio.

The agency's primary customer segments are FMCG manufacturers, retail chains (including private-label and store-brand work), industrial enterprises, and state-owned companies. Named clients span Baltika (brewery), Valio (dairy), Henkel (household chemicals), Rosneft, Alfa-Bank, Bank St. Petersburg, Verny, Real, Pyaterochka, Obukhovsky Zavod, PAO Zvezda, Lesaffre, and Lantmannen Unibake, among others — with several anchor clients showing multi-year, multi-project retention. Portfolio activity totals more than 300 completed projects since inception, and the website is published in Russian, English, Turkish, Hindi, and Chinese to attract foreign companies planning Russia-market entry.

Metropolia operates a sales-led, project-based business with quote-driven pricing that is not publicly disclosed. The legal entity is a Russian LLC with no disclosed parent company, no external investors, no subsidiaries, and no funding rounds on record. Recent strategic activity has included the 2022 launch of the 'Moy Ananas' online supermarket and 'Tsenzberi' hard-discounter retail brand concepts, a 2023 industrial rebranding for Klyuchevoy Komponent (K2), and ongoing trademark-creation work (BAGERSTAT, RESONANCE SPACE). The firm maintains an active presence through its website portfolio, VK, and Telegram channels, and has published thought-leadership articles in the Brand Management journal.

Name

Metropolia

Legal name

OOO «Reklamnaya Gruppa «Metropolia»

Website

https://ra-ma.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolia is a private Russian branding and design agency founded in 1997, serving FMCG manufacturers, retail chains, industrial firms, and state-owned enterprises with naming, identity, packaging, and advertising creative services from offices in Saint Petersburg and Moscow.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand identity design
• Packaging design services
• Naming and trademarks
• Advertising creative agency
• Corporate branding services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Branding Services: Project-based professional services revenue from branding, naming, identity design, packaging design, advertising creative, and promotional material development for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Metropolia is a Russian branding and design agency that develops brand platforms, naming, corporate identity, packaging design, advertising creative, and promotional materials for B2B clients. The company offers full-cycle brand creation services spanning strategic positioning through visual execution across multiple media and retail touchpoints. Its portfolio exceeds 300 completed projects since founding in 1997, serving FMCG manufacturers, retail chains, industrial enterprises, and state-owned companies.

Product overview

Metropolia is a Russian branding and design agency (Рекламная Группа Метрополия) operating since 1997, offering comprehensive brand development services. The company provides a full-service portfolio centered around brand creation and promotion, including naming, identity design, packaging design, print design, advertising creative, website design, brand platform development, POSM materials, copywriting, illustration, souvenir product design, and video production. The agency works across FMCG, retail, industrial, and B2B sectors, serving major Russian clients including Baltika, Valio, Henkel, Rosneft, and various retail chains. Their portfolio includes over 300 completed projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding (Брендинг)

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Landor & Fitch: Global brand consulting and design network with broad identity, strategy and experience design capabilities. Comparable to Metropolia in brand platform, identity and packaging work but at multinational scale serving larger global clients.
• FutureBrand: Interpublic-owned global brand strategy and design consultancy. Directly comparable service portfolio (naming, identity, packaging, retail experience) competing for similar enterprise briefs.
• Interbrand: Global brand consultancy offering strategy, naming, identity design and brand valuation. Overlaps directly with Metropolia's naming, identity and brand platform services for enterprise clients worldwide.
• Wolff Olins: Global brand consultancy (Omnicom) known for high-profile identity and brand strategy work. Competes with Metropolia for premium enterprise FMCG and retail mandates at the upper end of the same category.
• Saffron Brand Consultants: Independent global brand consultancy with a focus on brand strategy, naming, identity and digital experience design. Comparable in creative brand development services to Metropolia for enterprise FMCG and retail clients.

Direct peers

• Mildberry: Independent branding agency in Russia (Moscow) offering naming, identity, packaging and brand strategy. Directly comparable in scale, services and target Russian FMCG/retail clientele to Metropolia.
• Suprematika: Russian brand consultancy specializing in naming, corporate identity, packaging and brand strategy. Direct competitor for Russian FMCG, retail and industrial branding projects with similar service scope.
• Depot WPF: One of the largest independent branding agencies in Russia, headquartered in St. Petersburg. Directly competes with Metropolia for FMCG, retail and industrial brand identity, naming and packaging mandates from the same enterprise client base.
• Red Branding: Moscow-based branding and design agency offering brand platform, identity, packaging and digital. Comparable in deliverables, target customers and pricing tier to Metropolia's Russian enterprise book.

Others

• Ostrovok: A Russian travel-tech brand that has invested significantly in brand identity work; useful comparable for the caliber of Russian brands engaging agencies like Metropolia, though not itself an agency peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xt.me/metropoliabrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolia