Luchtvaartmuseum Aviodrome

What Luchtvaartmuseum Aviodrome does

Luchtvaartmuseum Aviodrome, operated by Aviodrome Exploitatie B.V. (a wholly-owned subsidiary of Libéma Exploitatie B.V.), is the national aviation museum of the Netherlands, located at Pelikaanweg 50 in Lelystad adjacent to Lelystad Airport. The museum houses a permanent collection of more than 100 historic and modern aircraft, including the KLM Boeing 747, Douglas DC-2 (Uiver), Lockheed Constellation, Fokker S.14 Machtrainer, and a six-jet Straaljagerexpositie lineup. Operational features include interactive flight simulators, a 4D film theater, a live air traffic control listening tower, an authentic radio room with Morse code instruction, a replica of Schiphol 1928, an on-site T2 restoration hangar, and indoor/outdoor play equipment.

The business is a single-site, direct-to-consumer attraction monetizing through differentiated consumer segments and revenue streams. Primary revenue comes from day tickets sold online (with up to €4 discount) or at box office (€17.50–€21.50 adult, €15–€19 child 3–11), supplemented by group tickets (10–100 persons), school-trip packages (€7.50–€9.50/student), care-institution visits, four tiers of children's birthday parties (€10.50–€20/person), corporate consignment cards, on-site horeca, a gift shop, scenic-flight commissions via Special Air Services and Stichting Fokker Four (€85–€300), and exclusive guided tours (€79.95). Free entry is extended to Museumkaart and VriendenLoterij VIP-kaart holders, the latter driving bulk incremental traffic from third-party membership programs. Distribution combines a direct e-commerce webshop (Worldline-processed iDEAL/credit card), box-office retail, an enterprise group-booking system (smarteventmanager), and corporate consignment resellers, with marketing executed via owned digital channels and Libéma group cross-promotion.

The company is private (B.V.), with 11–50 paid employees complemented by a 180–200-person volunteer workforce, and its profile is anchored by content-library assets (the aircraft collection), a distribution advantage tied to airport adjacency, and a portfolio position within Libéma's Dutch leisure network. Recent operational moves include Monday opening day expansion, Green Key Gold sustainability certification (2025), a regional 'Leukste uitje van Flevoland 2026' award, and broader curriculum-aligned educational product launches via LessonUp.

Name

Luchtvaartmuseum Aviodrome

Legal name

Aviodrome Exploitatie B.V.

Website

https://aviodrome.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Luchtvaartmuseum Aviodrome operates the national aviation museum of the Netherlands at Lelystad Airport, exhibiting over 100 aircraft and interactive flight simulators, 4D theater, and school/group packages for families, schools, and corporate visitors.

Ownership category

akta.pro rank

Product category

Aviation Museum / Cultural Attraction

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Outdoor Event Venues (Pavilions, Amphitheaters, Parks) (THAHAAAJ), Scenic/Tour & Aerial Sightseeing Flights (TLAFABAJ)

Keywords

• Aviation museum
• Aircraft collection
• Museum exhibitions
• Educational school trips
• Interactive flight simulators

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Entrance tickets: Individual day tickets sold online with discount or at the box office at full price. Ticket revenue from individual visitors, families, and tourists visiting the museum.
2. Group bookings and arrangements: School trips, corporate events, birthday parties, and care institution visits with bundled entrance and optional catering, guided tours, and activities.
3. Horeca (Catering): Restaurant and terrace food and beverage sales including coffee, soft drinks, meals, snacks, and ice cream
4. Consignatiekaarten (Corporate cards): Bulk ticket sales to businesses at €17.50 per card, minimum 20 cards, with volume discounts for 100+
5. Rondvluchten (Scenic flights): Commission or partnership revenue from scenic flights offered by third-party operators (SAS, Stichting Fokker Four) ranging from €85 to €300 per flight
6. Gift shop and merchandise: Sales of souvenirs, Morse pleepiers (€10), and other merchandise

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Aviodrome operates a Dutch national aviation museum at Lelystad Airport showcasing a collection of over 100 historic and modern aircraft including a KLM Boeing 747, Douglas DC-2 (Uiver), and Lockheed Constellation. The museum offers interactive experiences (flight simulators, 4D theater, radio room, live air traffic control tower), permanent exhibitions (jet fighter exhibition, Schiphol 1928 replica, T2 restoration hangar), and on-site catering and gift shop. Revenue is generated from entrance tickets, group bookings, birthday parties, school trips, corporate events, scenic flight commissions, and food/beverage and merchandise sales.

Product overview

Luchtvaartmuseum Aviodrome is a Dutch aviation museum located at Lelystad Airport offering a unified visitor experience centered around its core aircraft collection of over 100 historic and modern aircraft. The museum provides multiple engagement layers: the core admission ticket grants access to the aircraft collection, permanent exhibitions (Straaljagerexpositie, Schiphol 1928, T2 Restoration Hangar), interactive experiences (flight simulators, 4D theater, radio room, air traffic control tower), and play equipment. Additional paid offerings include children's birthday party packages (Kinderfeestje Aviodrome, Op reis, Straaljager, Wings), school trip packages, guided tours, scenic flights, educational lesson packages, and catering services. The product portfolio functions as a unified museum experience with modular add-on packages for special occasions and group visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Entrance Tickets (Dagtickets) Day tickets granting access to the aviation museum's aircraft collection and exhibitions, with online and box office pricing options, age-based discounts, and free entry for Museumkaart and VriendenLoterij VIP-Kaart holders.
• Flight Simulators (Vluchtsimulatoren) Interactive flight simulator experiences where visitors take control of virtual aircraft to experience flying. Sold as part of museum visit offerings.
• 4D Film Theater Multi-sensory 4D cinema experience featuring aviation films that engage sight, sound, touch, and smell for an immersive flight adventure.
• Scenic Flights (Rondvluchten) Aerial tours offered in partnership with Special Air Services (Cessna 172) and Stichting Fokker Four, priced from €85 to €300 depending on flight duration.
• Horeca / Restaurant On-site dining facilities including restaurant, indoor terrace, outdoor terrace, and catering services with Fairtrade coffee and sustainable food options.
• Pilot & Stewardess Training Interactive adventure where children complete tasks and questions to earn an Aviodrome pilot or stewardess license.
• School Trips (Schoolreisjes) Educational school trip packages for primary and secondary schools including museum entrance, optional guided tours, and catering arrangements starting from €8.50 per student (early booking from €7.50).
• Group Tickets and Arrangements Group tickets for 10-100 persons at discounted rates starting from €17.50 per person, with optional catering arrangements and exclusive guided tours.
• Care Institution Visits (Zorginstellingen) Special packages for care institutions and senior groups including group discounts, catering arrangements, and accessible guided tours starting from €14 per person.
• Guided Tours (Rondleidingen) Guided tours led by volunteer guides covering aviation history and aircraft stories. Exclusive group tours at €79.95 per guide (max 20 persons) covering Boeing 747 interior/exterior or space exhibition.
• Kinderfeestje Aviodrome (Basic Birthday Party) Basic children's birthday party package including museum entrance and all indoor/outdoor play equipment, starting from €10.50 per person (ages 3+), minimum 6 persons.
• Kinderfeestje Op reis (Birthday Party) Children's birthday party package including museum entrance, travel suitcase with surprises, fries with snack meal, and pilot/stewardess diplomas, priced at €16 per person.
• Kinderfeestje Straaljager (Birthday Party) Children's birthday party themed around the jet fighter exhibition, including entrance, duffel bag with surprises, fries with snack meal, and jet fighter diploma, priced at €16 per person.
• Kinderfeestje Wings (Premium Birthday Party) Premium children's birthday party package including entrance, themed birthday table, world suitcase with surprises, lunch, pilot/stewardess diplomas, and unlimited juice, priced at €20 per person (€12.40 with Museumkaart).
• Consignment Cards (Consignatiekaarten) Corporate purchase option for employee/client gifts at €17.50 per ticket with quantity discounts starting from 20 tickets (volume discounts for 100+).
• Corporate / Business Events Corporate event venue offerings including meetings in Business Class-style settings, abseiling from the Boeing 747, and business presentations in unique aviation-themed spaces.

Quantifiable outcome

• Collection of over 100 aircraft items to view and explore
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WorldlinecoreTechnology or IntegrationWorldline provides the payment processing infrastructure for Aviodrome's online ticket sales (e-tickets). Their secure payment environment processes Creditcard and iDEAL payments. Worldline acts as the data controller for payment-related personal data processing.
• MuseumkaartcoreChannel Partner/ Reseller/ DistributorMuseumkaart is a national museum card allowing unlimited visits to participating museums. Aviodrome accepts Museumkaart holders for free entry. The partnership drives repeat visitation and provides access to Museumkaart's customer base.
• VriendenLoterij VIP-KaartcoreChannel Partner/ Reseller/ DistributorVIP-Kaart from the VriendenLoterij (Friends Lottery) provides free, unlimited entry for VIP-kaart holders. No reservation required. Partnership brings Aviodrome to the VriendenLoterij participant audience.
• Special Air Services (SAS)minorChannel Partner/ Reseller/ DistributorSpecial Air Services provides scenic flights (rondvluchten) in Cessna 172 aircraft from Lelystad Airport adjacent to Aviodrome. Flights range from €85-€300 depending on duration. SAS operates a fleet of 12 aircraft including twin-engine planes.
• Stichting Fokker FourminorChannel Partner/ Reseller/ DistributorStichting Fokker Four offers scenic flights in Fokker Four aircraft, providing visitors with historical aviation experiences. Partnership allows visitors to extend their museum experience with actual flight opportunities.
• Make-A-Wish NetherlandsminorOthersAviodrome provides free tickets to Make-A-Wish Foundation, enabling children with serious illnesses to experience their dream aviation visit.
• Ambulance WensminorOthersAviodrome provides free tickets to Ambulance Wens Foundation, granting wishes for patients who cannot travel to fulfill their wish to visit the aviation museum.
• JINCminorOthersPartnership with JINC helping youth from socio-economically vulnerable neighborhoods gain fair opportunities in the job market through workplace experiences.
• DemenTalentminorOthersAviodrome provides volunteer opportunities for people with memory problems, allowing them to remain active and engaged through meaningful museum volunteer work.
• Libéma Exploitatie B.V.coreStrategic or Co-development PartnerAviodrome Exploitatie B.V. is a subsidiary of Libéma Exploitatie B.V. Libéma operates as the parent company providing operational support, marketing infrastructure, shared services, and portfolio cross-promotion across multiple attraction venues in the Netherlands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Madurodam: Dutch miniature park and family attraction, also owned by Libéma Exploitatie B.V. Sister company within the same parent portfolio, sharing marketing infrastructure, cross-promotion, and targeting the same Dutch family day-trip audience.
• NEMO Science Museum: Major Dutch science museum in Amsterdam targeting families and school groups with interactive exhibits. Comparable as a Dutch family/education-focused attraction competing for the same school-trip budgets and family leisure occasions.

Direct peers

• Royal Air Force Museum: UK national aviation museum with multiple sites, displaying historic military and civil aircraft; comparable as a national aviation museum competing for European aviation enthusiasts and family education segments.
• Verkehrshaus der Schweiz: Swiss Museum of Transport in Lucerne, featuring extensive aviation halls alongside rail, road, and ship exhibits; directly comparable as a European transport-themed museum with interactive experiences and similar educational programming.
• Musée de l'Air et de l'Espace: France's national aviation and space museum at Le Bourget Airport, directly comparable as a European national aviation museum offering aircraft collections, interactive exhibits, and simulator experiences to similar family and enthusiast audiences.
• Deutsches Technikmuseum: Berlin's technology museum with a major aviation hangar and aircraft collection, comparable as a European transport/aviation museum offering interactive exhibits and a similar mix of educational programming and family experiences.
• Deutsches Museum Flugwerft Schleissheim: Aviation branch of the Deutsches Museum near Munich Airport, housing a significant historic aircraft collection and interactive exhibits; directly comparable as a European specialty aviation museum with similar content library and family/education focus.
• Polish Aviation Museum: Krakow-based aviation museum with a substantial collection of historic aircraft, comparable as a European specialty aviation museum focused on preserving aviation history and engaging family visitors.

Broad incumbents

• Hangar-7 (Red Bull): Red Bull's aircraft-themed event and exhibition venue in Salzburg, offering historic aircraft, flight experiences, and event hosting - comparable as a premium aviation-themed experience destination, though operated as a corporate brand experience.
• Smithsonian National Air and Space Museum: The world's largest aviation and space museum, serving as a global incumbent in the same category. While much larger and with international tourism reach, it shares the model of monetising historic aircraft collections and interactive experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aviodrome
• Facebookfacebook.com/Aviodrome
• LinkedInlinkedin.com/company/nationaal-luchtvaart-themapark-aviodrome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luchtvaartmuseum Aviodrome