OÜ Muuseumikaardi Pood
OÜ Muuseumikaardi Pood operates the Estonian museum card program, selling annual subscriptions (€75 new / €69 renewal), gift cards, and curated museum merchandise to Estonian residents and cultural tourists through its website, a flagship store in Tallinn, Selver retail outlets, and partner museums.
- Company typePrivate
- Founded2026
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OÜ Muuseumikaardi Pood does
OÜ Muuseumikaardi Pood is an Estonian private limited company (OÜ) that operates the retail and commercial layer of the Muuseumikaart (Museum Card) program — a nationwide unified museum membership covering 130+ Estonian museums and 500+ exhibitions under a single annual subscription. The entity is structurally tied to SA Muuseumikaart (foundation, registry code 90015838), the consortial organization that administers the museum card program. The company runs a direct-to-consumer business selling annual digital and physical museum cards (€75 new, €69 renewal), gift cards (€75), and curated Estonian museum merchandise through a flagship store at Telliskivi 60a/1 in Tallinn, the muuseumikaart.ee website, Selver retail chain information counters, and point-of-sale at partner museums in Tallinn, Tartu, and Pärnu.
The underlying technology is a QR-code-based card system with the Sviby Access visit-registration platform — museum staff scan the cardholder's QR code or enter a personal identification code to log visits, which feeds the quarterly revenue-share calculation. Online card purchases and renewals are processed through Piletikeskus, a third-party ticketing platform. The website, an email newsletter, and social channels (Facebook 5,000+, Instagram 3,000+, TikTok 100+) serve as the primary marketing surfaces. The company employs 1–10 people and operates exclusively within Estonia.
The revenue model is a hybrid of subscription (annual card sales), one-time gift-card sales, and physical retail sales of merchandise. At least 50% of card sales revenue is distributed quarterly to member museums, structurally compressing take-rate. The primary customer segment is individual Estonian residents and cultural tourists seeking unlimited access to the country's museum network. The company's value proposition rests on aggregating fragmented museum access into a single subscription and offering a 12-month, all-in-one pass at a price point that yields approximately €150 in annual savings for frequent visitors.
OÜ Muuseumikaardi Pood firmographics
Firmographics- Name
- OÜ Muuseumikaardi Pood
- Legal name
- OÜ Muuseumikaardi Pood
- Website
- https://muuseumikaart.ee
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OÜ Muuseumikaardi Pood operates the Estonian museum card program, selling annual subscriptions (€75 new / €69 renewal), gift cards, and curated museum merchandise to Estonian residents and cultural tourists through its website, a flagship store in Tallinn, Selver retail outlets, and partner museums.
- Ownership category
- akta.pro rank
OÜ Muuseumikaardi Pood industry classification
Industry- Product category
- Cultural Attraction Subscriptions
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Hobby, Toy, and Game Retailers (45912), Art Dealers (45992)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
Keywords
Where OÜ Muuseumikaardi Pood is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
OÜ Muuseumikaardi Pood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Annual museum card sales: Revenue is generated from selling annual Muuseumikaart cards to consumers. New cards cost €75 and renewal costs €69, providing 12 months of unlimited access to 130+ member museums and 500+ exhibitions across Estonia. Revenue is distributed quarterly to participating museums, with at least 50% of museum card sales revenue flowing to member museums.
- Gift cards (kinkekaardid): Physical gift cards are sold for €75 each. These are sold through Selver retail stores across Estonia, at partner museum locations, and through the Muuseumikaard pood physical store.
- Physical store retail sales: The Muuseumikaard pood (store) sells curated Estonian museum merchandise including unique products sourced from various Estonian museums. The store is located at Telliskivi 60a/1, Tallinn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | New Muuseumikaart (digital QR code) |
| Subscription | Annual | Muuseumikaart renewal (digital QR code) |
| One time/ perpetual license | Pay-as-you-go | Physical gift card (kinkekaart) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OÜ Muuseumikaardi Pood product offering
Product offeringCore offering
OÜ Muuseumikaardi Pood operates the Muuseumikaart (Museum Card) program, selling an annual subscription card that grants 12 months of unlimited access to 130+ Estonian museums and 500+ exhibitions. The company also sells physical and digital gift cards (kinkekaardid) and operates a curated retail store at Telliskivi 60a/1 in Tallinn that sells museum-themed merchandise sourced from Estonian museums.
Product overview
Muuseumikaart operates as a unified museum membership program offering an annual pass to over 120 Estonian museums and 500+ exhibitions. The core product is the Muuseumikaart (Museum Card) at 75€ for new purchases or 69€ for renewals. Gift cards (kinkekaardid) are sold through Selver retail stores nationwide and online. The company also operates a physical retail store in Tallinn's Telliskivi district, curating and selling products from various Estonian museums alongside museum card services. All museum access is managed via QR code or personal identification through the Sviby Access system.
Differentiator
Problem solved
Functional benefit
Brands
- Muuseumikaart: Estonian Museum Card - an annual unified ticket providing access to 130+ museums across Estonia
Products and services
- Muuseumikaart (Museum Card) An annual subscription card valid for 12 months from first visit, providing unlimited access to 130+ Estonian museums and 500+ exhibitions. Available as a digital QR code (€75 new / €69 renewal) or physical card. For individual consumers who regularly visit Estonian museums.
- Muuseumikaardi kinkekaart (Gift Card) A physical gift voucher priced at €75 redeemable for a Muuseumikaart museum card. Sold at Selver retail chain stores across Estonia, at partner museum locations, and online. The unique code in the gift envelope allows the recipient to activate a new card or extend an existing one.
- Muuseumikaardi esinduspood (Physical Store) A retail store located at Telliskivi 60a/1 in Tallinn, open Tuesday–Thursday 11–19 and Saturday 11–17. Sells curated museum merchandise sourced from Estonian museums, sells and activates Muuseumikaart cards, sells gift cards, and assists with card renewals.
Quantifiable outcome
- Savings of approximately €150 per year for frequent museum visitors (based on average ticket prices of €5–10 per museum)
Companies that use OÜ Muuseumikaardi Pood
Customer profileSegments1 record
Ideal customer profiles1 record
OÜ Muuseumikaardi Pood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OÜ Muuseumikaardi Pood partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Estonian museums network (130+ institutions)coreMuuseumikaart partners with over 130 Estonian museums and galleries. Each partner museum accepts the museum card for free entry. Revenue is shared quarterly, with at least 50% of card sales revenue distributed to member museums. Partner museums include Kumu Kunstimuuseum, Eesti Meremuuseum, Lennusadam, Eesti Rahva Muuseum, Eesti Vabaõhumuuseum, Eesti Tervisemuuseum, Tartu Ülikooli loodusmuuseum, and many others.
- Selver (retail chain)coreMuuseumikaart physical gift cards are sold at Selver store information counters nationwide. This partnership marks the first time the museum card is available in a nationwide retail chain, significantly expanding physical distribution reach.
- Sviby AccesscoreSviby Access is the visit registration system used by Muuseumikaart. Museum staff use the Sviby Access application to scan QR codes or enter personal identification codes to register cardholder visits. This system tracks museum visits for revenue-sharing purposes.
- PiletikeskusminorOnline ticketing platform used for processing Muuseumikaart card purchases and renewals on the muuseumikaart.ee website.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
OÜ Muuseumikaardi Pood competitors and assessment
Company assessmentOthers
- MoMA Design Store: Museum-affiliated retail store selling curated art and design merchandise from the Museum of Modern Art's collection. Comparable as a curated museum-shop retail concept similar to the Muuseumikaardi pood store at Telliskivi.
Direct peers
- Museumkaart: Dutch national museum subscription card providing unlimited access to 400+ museums for an annual fee. Direct peer because it operates the same national museum-pass subscription model that OÜ Muuseumikaardi Pood runs in Estonia.
- Go City: Multi-attraction city pass bundling museum and attraction entry across major cities. Direct peer because it sells bundled attraction subscriptions analogous to Muuseumikaart's nationwide museum pass.
- CityPASS: US city attraction pass offering bundled entry to top museums and attractions per city. Direct peer given its multi-attraction subscription pass model, comparable to a single-card museum network.
Emerging players
- Smartify: Museum-focused app offering audio guides, exhibition info, and digital museum experiences. Comparable as an emerging digital layer for museum visitors, intersecting with Muuseumikaart's QR-code-driven digital access concept.
Broad incumbents
- Tiqets: Global online ticketing platform for museums and attractions. Comparable as a broader incumbent in the digital museum-ticketing and cultural-experience space, but without the single-pass subscription model.
- Klook: Asia-headquartered travel-activity and attraction-ticketing platform. Comparable as a broad incumbent in attraction and cultural-experience distribution, though operating at global rather than national-pass scale.
- GetYourGuide: Global marketplace for tours, attractions, and cultural experiences. Comparable as a broad incumbent that distributes museum and cultural-tourism inventory, though its model is per-ticket rather than subscription-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OÜ Muuseumikaardi Pood social profiles
Digital presenceOÜ Muuseumikaardi Pood financial estimates
Financial estimateRevenue estimate
Valuation estimate
OÜ Muuseumikaardi Pood leadership team
Management profileNumber of profiles
OÜ Muuseumikaardi Pood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OÜ Muuseumikaardi Pood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OÜ Muuseumikaardi Pood
What does OÜ Muuseumikaardi Pood do?
OÜ Muuseumikaardi Pood operates the Muuseumikaart (Museum Card) program, selling an annual subscription card that grants 12 months of unlimited access to 130+ Estonian museums and 500+ exhibitions. The company also sells physical and digital gift cards (kinkekaardid) and operates a curated retail store at Telliskivi 60a/1 in Tallinn that sells museum-themed merchandise sourced from Estonian museums.
Is OÜ Muuseumikaardi Pood a public or private company?
OÜ Muuseumikaardi Pood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OÜ Muuseumikaardi Pood founded?
OÜ Muuseumikaardi Pood was founded in 2026. It employs 1 to 10 people.
Where is OÜ Muuseumikaardi Pood based?
OÜ Muuseumikaardi Pood is headquartered in Tallinn, Estonia, in the Europe region.
How does OÜ Muuseumikaardi Pood make money?
Three revenue lines are on record. Annual museum card sales are the primary driver. The others are gift cards (kinkekaardid) and physical store retail sales.
Who are OÜ Muuseumikaardi Pood's main competitors?
MoMA Design Store is listed as an others. Direct peers are Museumkaart, Go City and CityPASS. Smartify is listed as an emerging player. Broad incumbents are Tiqets, Klook and GetYourGuide.
Does OÜ Muuseumikaardi Pood have an API?
No public API is recorded for OÜ Muuseumikaardi Pood.
What industry is OÜ Muuseumikaardi Pood in?
OÜ Muuseumikaardi Pood's product category is Cultural Attraction Subscriptions. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 7121 and its SIC code is 5945.