Electric Shuffle
Electric Shuffle operates seven high-tech shuffleboard bar venues across the UK and US, serving social groups, corporate clients, and celebration hosts with proprietary camera-tracked shuffleboard tables, automatic scoring, multiple game modes, full bar service, and configurable private event spaces.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Electric Shuffle does
Electric Shuffle is a UK-founded, privately held hospitality and entertainment company that operates high-tech shuffleboard bar venues. Founded approximately a decade ago and incorporated as Electric Shuffle Limited in the UK, the company has expanded to seven physical venues across two countries: three in the United Kingdom (Leeds, London, Manchester) and four in the United States (Austin, Chicago, Dallas, New York City). The concept was created by the same team behind Flight Club Darts, applying lessons from one tech-enabled competitive social entertainment format to another. Per headcount disclosures the company employs between 501 and 1,000 people, consistent with a multi-venue operating hospitality business.
The core product is custom-built shuffleboard tables equipped with proprietary camera tracking and automatic scoring technology. Cameras track every puck in real time, compute scores across multiple game modes without manual input, and support up to 24 simultaneous players in team-based tournaments. Six game modes are available: Amplifier, Eclipse, Territory, Short Circuit, The Edge, and the announced Studio 21 (blackjack-style shuffleboard). Each session generates slow-motion video highlights and group photos delivered to guests after play. Sessions are sold per person for 60–90 minutes at tables accommodating 2–20 friends, with food and drinks served tableside. Ancillary offerings include the Weekend Brunch package (prosecco, shuffle, live DJs, $50–$60 per person) and the All-Inclusive Shuffle package (open bar, sharing plates, DJs, $60–$75 per person). Each venue also includes a portfolio of configurable private event rooms supporting corporate and social gatherings from 15 to 400+ guests.
Electric Shuffle generates revenue through three streams: per-person shuffleboard reservations and brunch packages ($15–$75 per person); food and beverage sales across cocktails, beer, wine, and shareable plates; and corporate and private event bookings with customizable food and bar packages. Distribution is entirely direct-to-consumer via walk-in traffic, the SevenRooms online reservation platform, and an inbound event inquiry sales team. The company targets three primary customer segments: social groups of friends seeking competitive group entertainment, corporate clients hosting team-building events and celebrations, and individuals planning milestone celebrations such as birthdays and bachelorette parties. The company is GDPR-compliant and registers the ELECTRIC SHUFFLE® trademark, but no institutional funding, parent company, or public-listing signals were found in the available data.
Electric Shuffle firmographics
Firmographics- Name
- Electric Shuffle
- Legal name
- Electric Shuffle Limited
- Website
- https://electricshuffle.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Electric Shuffle operates seven high-tech shuffleboard bar venues across the UK and US, serving social groups, corporate clients, and celebration hosts with proprietary camera-tracked shuffleboard tables, automatic scoring, multiple game modes, full bar service, and configurable private event spaces.
- Ownership category
- akta.pro rank
Electric Shuffle industry classification
Industry- Product category
- Social Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (713120), Amusement Arcades (71312), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where Electric Shuffle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Electric Shuffle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: Restaurant and bar sales including cocktails, beers, wines, and food items. Menu features craft cocktails, espresso martinis, shareable plates, brunch classics, and specialty items. Revenue from per-item ordering and food/drink packages.
- Experience Reservations: Per-person pricing for shuffleboard experiences including Classic Shuffle ($15-25), Weekend Brunch ($50-60), and All-Inclusive Shuffle ($60-75). Customers pay per person for time slots and packages.
- Private Events and Corporate Bookings: Event hosting for company outings, birthdays, holiday parties, and team-building events. Revenue from group bookings with customizable food and bar packages. Event spaces available for 15-400+ guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Shuffleboard - Per person for 45-90 minutes with dedicated table and à la carte food/drinks |
| Unit Pricing | Pay-as-you-go | Weekend Brunch - All-inclusive brunch package with prosecco, shuffle, and DJs |
| Unit Pricing | Pay-as-you-go | All-Inclusive Shuffle - Weekend evening package with open bar and sharing plates |
| Unit Pricing | Pay-as-you-go | Happy Hour - Weekday bar specials |
| Other | Multi-year contract | Corporate Events - Group bookings for 20-400 people with customizable packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Electric Shuffle product offering
Product offeringCore offering
Electric Shuffle operates physical bar and entertainment venues featuring custom-built high-tech shuffleboard tables with proprietary camera tracking and automatic scoring, combined with full-service food and beverage programs. The company sells per-person shuffleboard experiences, weekend brunch packages with prosecco and DJs, all-inclusive shuffle social packages, corporate and private event hosting for groups of 15-400+ guests, and à la carte craft cocktails and food across venues in the UK and US.
Product overview
Electric Shuffle is a high-tech shuffleboard bar and entertainment venue offering competitive social experiences. The core product is custom-built high-tech shuffleboard tables with automatic scoring, camera tracking, and video highlights. Four distinct shuffleboard games are offered: Amplifier, Eclipse, Territory, and Short Circuit. Additional products include Classic Shuffleboard (à la carte), Weekend Brunch (bottle of prosecco per person plus shuffle and DJs), and All-Inclusive Shuffle Social packages (open bar and sharing plates). The company also operates event hosting services for corporate events (15-400 guests) and social celebrations (10-50 guests) across dedicated event spaces at each venue. Happy hour promotions are available on weekdays.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Tech Shuffleboard Experience Core shuffleboard product offering custom-built shuffleboard tables with camera technology that tracks every puck, automatically keeps score, and integrates up to 24 players with selfies, group photos, and team-based games and tournaments. Designed for groups of 2-20 friends enjoying social gaming with food and drinks delivered to the table.
- Classic Shuffleboard Standard shuffleboard experience with a dedicated table and 45-90 minute sessions, priced at $15-25 per person, with food and drinks ordered à la carte. Available 7 days a week for groups of 2-20 friends.
- Weekend Brunch Package Weekend brunch package including an entire bottle of prosecco per person, 90 minutes of shuffleboard, live DJs, and family-style brunch classics (pancakes, donuts, eggs, bacon). Priced at $50-60 per person, available Saturdays and Sundays until 3PM for groups of 4-20.
- All-Inclusive Shuffle Social Package Premium weekend evening shuffleboard package at $60-75 per person including 90 minutes of shuffle, full open bar (cocktails, liquor, beer, wine), family-style sharing platters, and live DJs. Available from 3PM to close on weekends for groups of 4-20.
- Corporate Event Hosting Corporate event hosting service for groups of 15-400 people featuring team-building shuffleboard games, tournament-style gameplay, premium food and bar packages, and dedicated event spaces across all venues. Pricing varies by venue, group size, and package selection.
- Social Event Hosting (Birthdays and Celebrations) Private event hosting for celebrations including milestone birthdays, anniversaries, and bachelorette parties. Weekend social events for groups of 10-50 people with curated food and drink packages.
- Happy Hour Weekday happy hour program available Monday-Friday from 3-5PM featuring $10 margaritas, espresso martinis, and house pizzas, plus $5 beer, wine, seltzers, and fries.
Quantifiable outcome
- Up to 24 players can compete simultaneously in team-based tournaments
- +1 more outcomes
Companies that use Electric Shuffle
Customer profileSegments4 records
Ideal customer profiles2 records
Electric Shuffle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Electric Shuffle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flight Club DartsminorElectric Shuffle is created by the same team behind Flight Club Darts. The founders leveraged their experience from building Flight Club to create Electric Shuffle, applying similar high-tech entertainment bar concepts. Website footer states 'From the team behind Flight Club Darts' with link to flightclubdarts.com.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Electric Shuffle competitors and assessment
Company assessmentDirect peers
- Bounce: Ping pong social bar combining competitive gaming with cocktails and DJs in London and Chicago. Direct peer with identical value proposition (interactive bar game + hospitality + late-night/party atmosphere) for the same social group and corporate event segments.
- Puttshack: Tech-enabled mini golf bar with ball-tracking, automatic scoring, and full bar/restaurant service. Direct peer: same high-tech gaming + premium hospitality + multi-country venue model, with similar pricing structure for group entertainment.
- Swingers (the crazy golf club): Crazy golf cocktail bar with street-food vendors and DJ-driven atmosphere in London and NYC. Direct peer combining competitive social gaming with premium bar experience and food partners, targeting similar group/corporate occasion use cases.
- Lane7: UK-based competitive socializing operator combining bowling, shuffleboard, ping pong, pool, and darts with full bar and food. Direct peer with overlapping core activity (shuffleboard), serving the same UK group/corporate event market.
- Flight Club Darts: High-tech darts bar with automatic scoring and social gaming; created by the same team behind Electric Shuffle. Closest comparable concept with identical operating model (interactive bar games + craft cocktails + DJ-driven atmosphere), differing only in the core activity (darts vs shuffleboard).
- Atomic Golf: Tech-driven golf entertainment bar with multi-floor venues combining immersive golf games with sports bars, DJs, and event spaces. Direct peer: similar premium positioning, downtown locations, and tech-enabled game + bar + event model.
Broad incumbents
- Dave & Buster's: National arcade + sports bar chain with full dining and group/private event services. Broader incumbent in the eatertainment category with much larger scale, broader activity mix, and significant corporate/private event business.
- Lucky Strike Entertainment: Multi-activity entertainment venues (bowling, arcade, sports viewing, food and beverage) operating nationally. Broader incumbent offering similar group/corporate entertainment experience but across a wider portfolio of activities.
- Topgolf: Large-scale tech-enabled golf entertainment with full restaurant/bar operations across the US and internationally. Broader incumbent with overlapping concept (tracked-game entertainment + food/beverage) but at a much larger venue scale and price point.
- Punch Bowl Social: Eatertainment venue combining bowling, arcade, darts, ping pong, karaoke, and full bar/restaurant. Broader incumbent offering a wider multi-activity mix targeting the same social group, birthday, and corporate event customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electric Shuffle social profiles
Digital presenceElectric Shuffle compliance and trust
Trust signalCompliance1 record
Electric Shuffle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Shuffle leadership team
Management profileNumber of profiles
Profiles1 record
Electric Shuffle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Shuffle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Shuffle
What does Electric Shuffle do?
Electric Shuffle operates physical bar and entertainment venues featuring custom-built high-tech shuffleboard tables with proprietary camera tracking and automatic scoring, combined with full-service food and beverage programs. The company sells per-person shuffleboard experiences, weekend brunch packages with prosecco and DJs, all-inclusive shuffle social packages, corporate and private event hosting for groups of 15-400+ guests, and à la carte craft cocktails and food across venues in the UK and US.
Is Electric Shuffle a public or private company?
Electric Shuffle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electric Shuffle founded?
Electric Shuffle was founded in 2019. It employs 501 to 1,000 people.
Where is Electric Shuffle based?
Electric Shuffle is headquartered in London, United Kingdom, in the Europe region.
How does Electric Shuffle make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are experience Reservations and private Events and Corporate Bookings.
Who are Electric Shuffle's main competitors?
Direct peers on record are Bounce, Puttshack, Swingers (the crazy golf club), Lane7, Flight Club Darts and Atomic Golf. Broad incumbents are Dave & Buster's, Lucky Strike Entertainment, Topgolf and Punch Bowl Social.
Does Electric Shuffle have an API?
No public API is recorded for Electric Shuffle.
What industry is Electric Shuffle in?
Electric Shuffle's product category is Social Entertainment Venues. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 7131 and its SIC code is 7900.