Piscines Desjoyaux

What Piscines Desjoyaux does

Piscines Desjoyaux SA is a French industrial manufacturer of in-ground swimming pools, founded in 1966 and headquartered in La Fouillouse (Loire). The company designs and produces proprietary pool structure and filtration systems, anchored by a patented dual concept comprising a recycled-material formwork system and pipe-free filtration. Piscines Desjoyaux operates a vertically integrated production model at its single 40,000 m² La Fouillouse facility, manufacturing approximately 95% of components in-house, including structure panels made from 100% recycled PEHD and PP, and operates a calendering line capable of producing 6 million m² of material annually.

The company's go-to-market is a hybrid model combining a franchised dealer network of 160 points of sale in France with direct-to-consumer e-commerce (laboutiquedesjoyaux.fr) and an export network of distributors and 7 international subsidiaries reaching 80 countries. Franchisees enter with €25,000 of initial capital, no entry fees, and no royalties, and are supported with location finding, training through a pilot school, operational tools, and national advertising; they are reported as profitable from year one. Revenue is generated primarily through one-time pool construction and renovation sales (residential kits through to luxury pools, plus community pools up to 23,500 m²), complemented by recurring accessories and equipment sales.

Piscines Desjoyaux is listed on Euronext Growth Paris (ticker FR0000061608) under a Société Anonyme structure, but remains family-controlled (~70% of share capital) with Jean-Louis Desjoyaux as Chairman and CEO and the fourth generation of the founding family preparing to take over leadership. The company is executing a self-financed €50 million modernization plan at La Fouillouse to be completed by 2027 and is diversifying into industrial product lines (PVC waterproofing and recycled plastics) to reduce seasonality. Headcount is approximately 5,000 people globally and the company has manufactured and installed over 202,000 pools since 1966.

Name

Piscines Desjoyaux

Legal name

PISCINES DESJOYAUX SA

Website

https://desjoyaux.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Piscines Desjoyaux is a French industrial manufacturer of in-ground swimming pools and proprietary pipe-free filtration systems, serving private homeowners and municipalities through a 160-dealer French franchise network and exports to 80 countries. The company operates a vertically integrated factory producing 95% of components in-house.

Ownership category

akta.pro rank

Headquarters

HQ city

La Fouillouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pool Sales (Franchise Products): Revenue from selling swimming pools and related products through the franchise network. Includes new pool construction, renovation of existing pools, community pools (up to 23,500 m²), spas, equipment and accessories.
2. Diversified Industrial Products: Revenue from PVC waterproofing materials and other recycled plastic products. The company is expanding into non-pool activities to diversify revenue streams and reduce seasonality. Calendering machine can generate €25 million in sales.
3. E-commerce Sales: Direct sales of pool equipment and accessories through the company's online boutique (laboutiquedesjoyaux.fr).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Piscines Desjoyaux designs, manufactures, and installs in-ground swimming pools through a franchise network and direct distribution. The core offering relies on a patented dual concept combining a recycled-material formwork system with pipe-free filtration, with 95% of components produced in-house at the La Fouillouse facility in France. The company has manufactured and installed over 202,000 pools since 1966 across 80 countries.

Product overview

Piscines Desjoyaux is a French industrial company specializing in in-ground swimming pools, operating a fully integrated manufacturing model at its La Fouillouse facility. The core product line centers on in-ground swimming pools sold through a franchise network, supported by proprietary patented technology including the formwork system and pipe-free filtration. Beyond the residential pool business, the company has diversified into community swimming pools (projects up to 23,500 m²), pool renovation services, spas, and equipment accessories. Recently, the company launched new product lines including PVC waterproofing materials and recycled plastic components, leveraging its in-house manufacturing capabilities. The company operates 160 points of sale in France and exports to 80 countries through distributors and importers.

Differentiator

Problem solved

Functional benefit

Products and services

• In-ground Swimming Pools Complete in-ground swimming pools for private residential customers, ranging from basic kit models to fully equipped luxury installations. Sold and installed through Desjoyaux's franchise network.
• Pool Structure and Filtration Systems Proprietary pool structure and pipe-free filtration system sold as part of Desjoyaux pools, manufactured in-house at the La Fouillouse facility and exported as a system to 80 countries.
• Community Swimming Pools Large-scale community and public swimming pool projects for municipalities and institutional clients, with completed projects reaching up to 23,500 m².
• Pool Renovation Services Renovation services for existing pool owners, providing technically and financially accessible modernization of aging pool infrastructure.
• Spas Spa products and wellness installations complementing the company's swimming pool offerings.
• Pool Equipment and Accessories Full range of pool equipment, accessories, and decorative elements for pool installations, sold through the franchise network and direct e-commerce.
• PVC Waterproofing Products PVC waterproofing materials produced on Desjoyaux's new calendering line, sold to industrial customers outside the pool business as part of the diversification strategy.

Quantifiable outcome

• 202,000 pools manufactured and installed worldwide since 1966
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Forez PiscinesminorChannel Partner/ Reseller/ DistributorJoint data collection partnership for supplier applications. Supplier data is collected by both Piscines Desjoyaux and Forez Piscines for internal use.
• Ice Development SASminorOthersWebsite hosting provider. Ice Development SAS, 16 rue Maurice Bouchor, 69007 Lyon, Phone: 04 37 28 14 11.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Others

• SCP Pool Corporation (SCP Distributors): Specialty pool products distributor and subsidiary of Pool Corporation. Comparable as a wholesale distribution channel for pool builders and service companies, mirroring parts of Desjoyaux's franchise-to-installer supply chain.
• Maytronics: Israel-based manufacturer of robotic pool cleaners (Dolphin brand) sold through global distribution. Comparable as a premium consumer pool equipment brand that monetizes the installed base of residential pools via accessories and upgrades.

Emerging players

• Waterco: Australia-listed manufacturer of pool and spa equipment including pumps, filters, and sanitizers with global distribution. Comparable as a smaller, internationally distributed pool equipment manufacturer competing in filtration and circulation.

Broad incumbents

• Fluidra: Spanish-listed global leader in pool and wellness equipment, water treatment, and fluid handling. Comparable because both companies serve the residential and commercial pool construction and equipment ecosystem worldwide.
• Pool Corporation: Largest US distributor of pool supplies, equipment, and parts. Comparable because it operates the aftermarket channel that serves Desjoyaux's installed base of 202,000 pools and competes indirectly with the laboutiquedesjoyaux.fr e-commerce accessories channel.
• Hayward Holdings: US-listed pool equipment manufacturer (pumps, filters, heaters, automation, cleaners). Comparable as a competing supplier of filtration and pool equipment to the installed base of residential and commercial pools.
• Zodiac Pool Systems: Global pool equipment brand (now part of Fluidra) offering pumps, filters, cleaners, and heaters. Comparable as a competing technology platform for pool water circulation and treatment installed on residential pools.
• Pentair: US-listed global water solutions company with a Pool segment covering pumps, filters, heaters, and automation. Comparable because it supplies the core filtration and circulation components that compete with Desjoyaux's proprietary pipe-free system.

Direct peers

• Compass Pools: UK-headquartered manufacturer of one-piece ceramic composite in-ground pools with international dealer networks. Comparable because it operates a similar premium in-ground pool manufacturer-plus-distributor model targeting residential customers across multiple countries.
• Narellan Pools: Australia-headquartered in-ground fibreglass pool manufacturer and franchisor with a global licensee network. Comparable as a direct franchise-based in-ground pool builder serving residential customers across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Desjoyaux_pools
• YouTubeyoutube.com/user/desjoyauxpools
• Facebookfacebook.com/Piscines.Desjoyaux
• LinkedInlinkedin.com/company/desjoyaux-pools
• Pinterestpinterest.com/desjoyaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscines Desjoyaux