SoNoticias

What SoNoticias does

Só Notícias is a Brazilian digital news portal headquartered in Sinop, Mato Grosso, founded in 2000 and operating continuously for 25 years as the first virtual newspaper in the interior of Mato Grosso. It serves residents of Northern Mato Grosso across municipalities including Sinop, Sorriso, Lucas do Rio Verde, Colíder, Alta Floresta, and Nova Mutum, publishing free regional coverage in Politics, Police, Sports, Economy, Opinion, General, Education, Health, and a specialized Agronotícias vertical focused on the region's agribusiness economy.

The platform is built on WordPress CMS with Vimeo integration for video publishing and WhatsApp as a distribution channel, with no mobile app. The editorial operation is small, led by Direction (Leiliane F. Azevedo, Marcos M. Azevedo) and Editor Chefe (Kelvin Ramirez), supported by approximately 5-6 additional journalists. Distribution extends to Facebook (209,407 fans), Instagram (54,300 followers), YouTube (1,750 subscribers), and X (1,110 followers), with a cumulative archive of 379,926 posts.

Só Notícias monetizes exclusively through digital advertising on its owned-and-operated site and social channels. There are no reader fees, subscription tiers, or paywalls. The business is founder/owner-operated, with no disclosed external funding, acquisitions, partnerships, awards, patents, or AI/ML capabilities.

Name

SoNoticias

Legal name

Só Notícias

Website

https://sonoticias.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Só Notícias is a digital news portal based in Sinop, Mato Grosso, Brazil, founded in 2000, providing free regional news and agricultural coverage to Northern Mato Grosso readers, monetized solely through digital advertising.

Ownership category

akta.pro rank

Product category

Regional Digital News

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional news coverage
• Digital news portal
• Local journalism
• Agricultural news
• Video news content

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The news portal generates revenue through digital advertising placements on its website and across social media platforms including Facebook, Instagram, X (Twitter), and YouTube. The site displays dedicated 'PUBLICIDADE' sections and maintains an advertising contact email.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Só Notícias operates a free, ad-supported digital news portal (sonoticias.com.br) delivering regional news coverage of Northern Mato Grosso across multiple categories including Politics, Police, Sports, Economy, Opinion, General news, Education, Health, and Agronotícias. The portal publishes text articles and Vimeo-embedded video content continuously, complemented by WhatsApp news distribution and active social media channels.

Product overview

Só Notícias is a single-product news portal offering comprehensive regional news coverage of Mato Grosso. The platform is organized into category sections including Politics, Police, Sports, Economy, Opinion, General News, Education, Health, Agri-News (Agronotícias), Videos ( Vídeos), and Punto Final editorial. The core offering is the news portal itself, with the Vídeos section serving as a supplementary video content module powered by Vimeo embedding, the Opinião section for opinion columns, and specialized coverage through Agronotícias for agricultural news.

Differentiator

Problem solved

Functional benefit

Products and services

• Só Notícias Portal Free online news portal covering regional news from Mato Grosso, including politics, police, sports, economy, general news, education, health, and agriculture. Features text articles and video content distributed across the website and social media platforms.

Quantifiable outcome

• 209,407 Facebook fans and 54,300 Instagram followers demonstrate significant regional audience reach

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Folha de S.Paulo: Brazil's flagship national newspaper with a strong paywall and digital subscription model. Comparable to Só Notícias in the local/regional news vertical it competes with (e.g., Folha's Mato Grosso coverage) and represents a subscription model Só Notícias could emulate.
• Canal Rural: Brazil's leading agribusiness-focused media brand spanning TV, portal, and YouTube. Comparable to Só Notícias specifically in the Agronotícias vertical — both serve farmers and agribusiness professionals seeking regional and commodity-focused news.
• R7: Record TV's national news portal with regional editions. Comparable as a broad ad-supported digital news destination that competes for the same Brazilian regional audiences and advertising budgets as Só Notícias.
• Estadão: Major Brazilian national newspaper with a digital-first paywall model. Comparable to Só Notícias as a multi-category news brand (politics, economy, opinion, general) and represents the type of scaled, subscription-supported competitor Só Notícias may eventually face regionally.
• UOL Notícias: Brazil's largest generalist digital news portal with national coverage. Comparable in business model (ad-supported digital news) and content categorization, but operates at vastly greater scale across Brazil including Mato Grosso regions where Só Notícias competes.
• G1 Mato Grosso: Globo's regional edition for Mato Grosso, part of Brazil's largest news portal network. Comparable as a news source for the same Mato Grosso audience, with broader geographic reach and significantly larger newsroom and ad-inventory scale than Só Notícias.

Direct peers

• Diário de Cuiabá: Traditional regional newspaper based in Cuiabá, Mato Grosso, with a digital edition. Comparable as a Mato Grosso-focused news brand serving overlapping advertisers and audiences, with regional political and general-news coverage similar to Só Notícias.
• Olhar Direto: Leading digital news portal covering Mato Grosso state, including the Northern region where Só Notícias operates. Directly comparable as a regional digital news outlet monetized via advertising, targeting the same reader base of Mato Grosso residents and agribusiness stakeholders.
• Gazeta Digital: Regional news portal based in Mato Grosso do Sul but covering Mato Grosso and adjacent agribusiness regions. Comparable in format, audience, and agribusiness-vertical focus, with overlapping regional ad market dynamics.
• O Documento: Regional news outlet covering Mato Grosso state with a digital-first presence. Comparable to Só Notícias as a Mato Grosso-focused digital news provider targeting local politics, police, and community news in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SonoticiasMT
• YouTubeyoutube.com/channel/UCbY6K1IB-gues4Xn_dsU3nw
• Facebookfacebook.com/SoNoticiasMT
• Instagraminstagram.com/sonoticias.com.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoNoticias