What Paxan does

Paxan (پاکسان) is a publicly listed Iranian manufacturer of consumer cleaning, personal care, and industrial chemical products, founded in 1962 (1341 SH) and headquartered in Tehran on the Motaselli (old Tehran-Karaj) highway. The company operates one of the broadest portfolios in Iran's detergent and hygiene industry, comprising roughly 70 products across approximately 12 brands — including Sepid, Barf, Orchid, Kimia, Sivo, Golnar, Rakhshā, Push, Shabnam, Arous, Goli, Nasim, and Poune/Pood. Product categories span laundry powders (hand and machine) with multi-enzyme formulations, oxygen-active stain removers, effervescent surface cleaners, automatic dishwasher powders and salts, super-fatted and cosmetic soaps, shampoos, and industrial chemicals such as sulfonic acid, PAXAPON/TEGO surfactant, fatty acids, glycerin, and drilling foam. Technical capabilities center on enzyme-based detergent formulation, oxygen-active (percarbonate) chemistry, sulfonation plant operations, and an ISO/IEC 17025 accredited in-house laboratory for physical, chemical, and performance testing.

Paxan operates as a public joint stock company listed on the Tehran Stock Exchange (TSETMC) and reporting via the Codal system, with a corporate shareholder portal at dargah.paxanco.com and a direct-to-consumer online store at sarfemarket.ir. The company's go-to-market combines mass retail distribution across Iran for household consumers, B2B direct sales of industrial chemicals to manufacturers, and an export operation spanning 25 countries — primarily in the Middle East, Central Asia, the Caucasus, East Asia, and East Africa — sold through channel partners in bulk (10kg/20kg) and retail packaging. Recent strategic emphasis has been on premium product launches (Sepid Prime Wash five-enzyme concentrate, Sivo super-fatted silk-protein soaps, Orchid machine powder, FDA-licensed Shabnam shampoo) and on ongoing modernization of the in-house sulfonation plant to secure upstream surfactant supply. The company is affiliated with Hodding Sanaye Shoyandah (Detergent Industry Holding), Tamin Sanaye Behsaz, and Gorooh Tose Meli, placing it within a coordinated industrial group, and reports a single-month sales figure of 14,392 billion IRR for Khordad 1405 (~mid-2026), up 186% year over year.

Name

Paxan

Legal name

Paxan (Public Joint Stock Company) - شرکت پاکسان (سهامی عام)

Website

https://paxanco.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Paxan (پاکسان) is a publicly listed Iranian manufacturer, founded 1962, producing ~70 cleaning, personal-care, and industrial chemical products across 12 brands, selling to domestic households via retail and online channels and exporting to 25 countries.

Ownership category

akta.pro rank

Product category

Household Cleaning & Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Chemicals & Allied Products (2800), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

Keywords

• Household cleaning products
• Laundry detergent powders
• Personal care soaps
• Industrial cleaning chemicals
• Hygiene product manufacturing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Hygiene & Cleaning Products: Paxan generates the majority of its revenue from manufacturing and selling consumer cleaning and hygiene products including laundry powders (hand and machine), hand soaps, body soaps, surface cleaners, dishwashing products, and shampoos under multiple brands (Sepid, Barf, Orchid, Kimia, Sivo, Push, Golnar, Roksha, As, Pood, Shaban, Aroos). Products are sold through domestic retail channels, the company's own online store, and through distribution networks in Iran.
2. Industrial Chemical Products: Paxan manufactures and sells industrial chemical products including sulfonic acid (اسید سولفونیک), fatty acids for poultry (اسید چرب مرغداری), soy fatty acids (اسید چرب سویا), surfactants/trade name PAKSAPON/telgasapon (پاكساپون/تگزاپون), green oil (روغن سبزه), Superpex (سوپکس), drilling foam (فوم حفاری), and glycerin (گلیسیرین). These are sold to industrial clients and other manufacturers.
3. Export Products: Paxan exports a wide range of products to 25 countries including Iraq, Afghanistan, Pakistan, Turkmenistan, Azerbaijan, Kazakhstan, Syria, Georgia, Tajikistan, Armenia, Mongolia, Kenya, Bahrain, Uzbekistan, and Kyrgyzstan. Export products include hand/machine laundry powders, laundry soaps, and cleaning products under various brands, sold in bulk (10kg, 20kg bags) and retail packaging.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Paxan manufactures and sells cleaning and hygiene products including laundry detergent powders, soaps, shampoos, surface cleaners, dishwasher products, and industrial chemicals. The company operates 12 brands across 70+ products and exports to 25 countries, with manufacturing supported by an in-house sulfonation plant and an ISO/IEC 17025 accredited laboratory.

Product overview

Paxan (پاکسان) is a publicly listed Iranian manufacturer of hygienic, industrial, and export cleaning products with over 63 years of history and a portfolio of approximately 70 products across 12 brands. The company's product portfolio is organized into three main categories: (1) Home Care products sold domestically, including laundry powders under brands Sepid, Orchid, Kimia, and Barf (both machine and hand washing variants), surface and floor cleaning products under the Rakhshaa brand, dishwasher products under the Push brand (powder, salt, and rinse aid), stain removers under Sepid, and bath/liquid soaps under Sivou, Golnar, and Aroos brands; (2) Body Care products including bath soaps, cosmetic soaps, and the Shabnam shampoo; and (3) Industrial products including Sulfonic Acid, Paxapon/TEGO surfactant, Glycerin, Drilling Foam, and other chemical raw materials. Additionally, Paxan produces a wide range of export products including hand/machine laundry powders, laundry soap bars, and floor cleaners under various brands, shipped to 25 export destinations including Iraq, Afghanistan, Pakistan, Turkmenistan, Azerbaijan, Kazakhstan, Syria, Georgia, Tajikistan, Armenia, Mongolia, Kenya, and Bahrain. The company operates an ISO/IEC 17025 accredited laboratory for physical, chemical, and performance testing of detergent, soap, and raw material products.

Differentiator

Problem solved

Functional benefit

Brands

• Sepid (سپید): Laundry detergent brand including Sepid Prime Wash, Sepid 5, and Sepid 3+ machine powders, as well as Sepid oxygen stain remover.
• Barf (برف)
• Orchid (ارکید)
• Kimia (کیمیا)
• Push (پوش)
• Sivo (سیو)
• Golnar (گلنار)
• Rakhshā (رخشا)
• Shabnam (شبنم)
• Arous (عروس)
• Goli (گلی)
• Nasim (نسیم)
• Poune (پونه)

Products and services

• Laundry detergent powders
• Soaps Manufactured bar and personal-care soaps sold under Paxan brands for consumer personal hygiene.
• Shampoos Manufactured shampoos sold under Paxan brands for consumer personal care use.
• Surface cleaners Manufactured surface cleaning products sold under Paxan brands for household surface and floor cleaning.
• Dishwasher products Manufactured dishwasher detergents and cleaning products sold under Paxan brands for household dishwashing use.
• Industrial chemicals Manufactured industrial cleaning and chemical products sold to business and institutional buyers for industrial cleaning applications.

Quantifiable outcome

• 186% sales growth in Khordad 1405 compared to the same period the previous year
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Tamin Sanaye Behsaz (توسعه صنایع بهشهر)minorStrategic or Co-development PartnerPaxan is linked to Tamin Sanaye Behsaz (Behsaz Industries Development Company) as a related entity within the Behsaz group of companies. The company is part of a larger industrial ecosystem focused on cleaning product manufacturing.
• Hodding Sanaye Shoyandah (هولدینگ صنعت شوینده)coreStrategic or Co-development PartnerHodding Sanaye Shoyandah (Detergent Industry Holding) is the parent/umbrella holding company for the detergent industry sector. Paxan is listed as a member of this holding group, which coordinates strategy and operations across multiple detergent and cleaning product manufacturers.
• Gorooh Tose Meli (گروه توسعه ملی)minorStrategic or Co-development PartnerGorooh Tose Meli (National Development Group) is listed as a related organization. This suggests shared ownership or strategic affiliation with the larger Tamin Group of companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Henkel AG: German multinational with a leading Laundry & Home Care division (Persil, Purex, Bonux). Directly comparable to Paxan in laundry detergents, dishwashing, and surface cleaners, with much broader global scale and brand investment.
• Unilever: Owns Omo, Surf, and Domestos, which compete in laundry and surface cleaning categories. Comparable in product portfolio scope and household-care focus, with deeper international reach.
• Procter & Gamble: Global FMCG incumbent with Tide/Ariel in laundry and Mr. Clean in surface care. Competes with Paxan across overlapping product categories in markets where both companies have a presence (e.g., MENA via P&G distribution).

Direct peers

• Reckitt Benckiser: Owner of Finish (dishwashing), Vanish (stain removers), and Dettol (cleaning/hygiene). Overlaps directly with Paxan's Push dishwasher, Sepid oxygen stain remover, and Orchid sanitizer product lines.
• Kao Corporation: Japanese CPG company with Attack laundry detergent and household cleaning portfolio. Comparable in enzyme-driven laundry technology and bar soap categories that mirror Paxan's Sepid and Sivo ranges.
• Golrang Industrial Group: Iran's largest private-sector CPG manufacturer, with leading home care and personal care brands competing directly with Paxan in laundry powders, dishwashing, and bar soaps inside Iran. Most direct domestic peer.
• Church & Dwight: US-based household products company (Arm & Hammer, OxiClean). Particularly comparable in oxygen-based stain removal and enzyme-enhanced laundry products, mirroring Paxan's Sepid Prime Wash and Sepid oxygen stain remover positioning.
• Lion Corporation: Japanese household products manufacturer (Kao-style laundry detergents, bar soaps, oral care). Comparable in mass-market laundry powder and bar soap focus, though operating at smaller geographic scale than Paxan's regional MENA footprint.

Emerging players

• Fater S.p.A. Italian-Turkish joint venture (Angelini and Procter & Gamble) producing laundry and cleaning products. Comparable as a regional CPG player with concentrated laundry and household cleaning portfolio across Mediterranean and Middle East markets.

Others

• Behsaz Industries Development Company: Related/parent organization within the Detergent Industry Holding ecosystem. Adjacent Iranian CPG manufacturer and shareholder-affiliated group; comparable as part of the same holding-company structure that coordinates Iranian detergent sector strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Paxancoofficial
• YouTubeaparat.com/paxanco
• Instagraminstagram.com/paxanco_official
• Facebookfacebook.com/paxanco
• LinkedInlinkedin.com/company/paxan-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paxan