The Pastry Laboratory

What The Pastry Laboratory does

The Pastry Laboratory is a single-location artisan patisserie based in Caloundra, Queensland, Australia, operating Tuesday through Saturday from 7am to 2pm. It serves a local Sunshine Coast customer base through walk-in retail and a Square-powered online ordering channel. The product portfolio spans viennoiserie (Plain Croissant, Fruit Danish), low-gluten tarts (Lemon Meringue Tart, Vanilla Raspberry Tart), celebration cakes, plus ancillary offerings such as branded merchandise and gift cards.

The business operates a multi-channel revenue model: in-store counter sales, online ordering through Square, occasion-based catering and High Tea services, and a loyalty program designed to drive repeat visits. The technology stack is deliberately lightweight — Square handles e-commerce, payments, and likely POS — with no evidence of proprietary platforms or automation. A co-branding relationship with First Batch Coffee extends the in-store beverage offering, and a Channel 7 Weekender feature indicates earned-media exposure supporting local brand awareness.

Customer-facing differentiation centers on hand-finished pastry craftsmanship and a low-gluten sub-line, rather than scale, price, or technology. The business is privately held, single-site, and operates with constrained trading hours, which caps throughput but preserves a craft-positioned brand identity.

Name

The Pastry Laboratory

Legal name

The Pastry Lab

Website

https://thepastrylab.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pastry Laboratory is a single-location artisan patisserie in Caloundra, Queensland, operating Tuesday–Saturday, serving local retail customers, catering clients, and online buyers via Square with viennoiserie, low-gluten tarts, celebration cakes, and high tea experiences.

Ownership category

akta.pro rank

Product category

Artisan Bakery / Patisserie

NAICS

Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisan pastries
• Fresh baked goods
• Celebration cakes
• Patisserie products
• Sourdough bakery

Headquarters

HQ city

Caloundra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: One-time purchase model for fresh pastries, cakes, sourdough and other baked goods. Products are made fresh daily and sold until sold out.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Pastry Laboratory is a patisserie based in Caloundra, Queensland that bakes and sells fresh pastries, cakes, sourdough, tarts, and specialty items (including low-gluten options) daily until sold out. The business operates a physical retail storefront at 2/80 Lower Gay Terrace and supports online ordering through a Square-powered e-commerce system for in-store pickup, supplemented by First Batch Coffee (roasted in Noosa).

Product overview

The Pastry Laboratory is a patisserie in Caloundra, Queensland offering a focused menu of fresh-baked pastries and cakes. The core product portfolio centers on daily-baked items including Plain Croissant, Fruit Danish, Lemon Meringue Tart (Low Gluten), and Vanilla Raspberry Tart (Low Gluten). Supporting service offerings include Celebration Cakes, Catering, High Tea, Leftover Box, and a Loyalty Program. The business also sells branded Merch and Gift Cards. Coffee from First Batch Coffee (roasted in Noosa) is served alongside pastries. All products are baked fresh daily and available until sold out.

Differentiator

Problem solved

Functional benefit

Products and services

• Plain Croissant Classic butter croissant, baked fresh daily. A core best-selling pastry item sold through the patisserie and online ordering.
• Fruit Danish Danish pastry topped with fruit, baked fresh daily. Sold at the Caloundra patisserie and via online ordering.
• Lemon Meringue Tart (Low Gluten) Lemon meringue tart made with a low-gluten recipe. Specialty offering for customers seeking lower-gluten options.
• Vanilla Raspberry Tart (Low Gluten) Vanilla raspberry tart made with a low-gluten recipe. Specialty offering for customers seeking lower-gluten options.
• Celebration Cakes Custom celebration cakes ordered for special occasions such as birthdays and events.
• Catering Catering service providing baked goods for events and gatherings.
• High Tea High tea service featuring the patisserie's baked goods, offered at the Caloundra location.
• Leftover Box Leftover box service offering surplus pastries and treats to customers, typically at a discount.
• Loyalty Program Customer loyalty rewards program designed to encourage repeat purchases from local customers.
• Merch Branded merchandise including apparel and accessories, sold as an ancillary product line.
• Gift Cards Gift cards sold through Square's gift card service, valid for redemption at the patisserie.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered minor.

• First Batch CoffeeminorOthersFirst Batch Coffee, roasted in Noosa, is proudly served at The Pastry Lab. This partnership provides premium coffee offerings to complement their pastries and baked goods.
• Channel 7 WeekenderminorGTM or Marketing PartnerThe Pastry Lab was featured on Channel 7's Weekender program, providing local television media exposure and brand awareness across the Sunshine Coast region.

Recent moves6 records

Expansion highlights4 records

Direct peers

• A. Baker: Sydney-based bakery and patisserie with a curated product range of pastries and cakes. Comparable artisan positioning and direct-to-consumer retail model.
• Black Star Pastry: Sydney patisserie specializing in cakes and pastries with strong brand identity and multiple locations. Directly comparable product mix (premium cakes and pastries) and similar DTC retail format.
• LuxBite: Melbourne-based artisan patisserie offering premium cakes, pastries, and specialty items. Comparable in artisanal positioning and product-led differentiation, though operating from a single Melbourne storefront.
• Brasserie Bread: Sydney-based artisan bakery with retail locations offering sourdough, pastries, and specialty baked goods. Comparable product mix and quality positioning, though with broader wholesale and farmer's market channels.
• Bourke Street Bakery: Multi-location artisan bakery and patisserie in Sydney with a similar product range of pastries, sourdough, cakes, and savory items. Most directly comparable to The Pastry Lab in artisan positioning and product mix, though operating at much larger scale across multiple sites.
• Sonoma Bakery: Sydney-based artisan bakery and café with a comparable curated menu of pastries, sourdough, and cakes, plus in-house coffee program. Comparable in quality positioning and DTC retail model, though with multiple Sydney locations.

Regional players

• The Coffee Club: Australia's largest café chain offering coffee, breakfast, and lunch across hundreds of locations. Comparable in combining coffee service with a food menu, though broader in offering and not focused on artisan pastries.

Broad incumbents

• Bakers Delight: Australia's largest bakery franchise chain with hundreds of locations. Operates in the same bread and bakery retail category but at massive scale and lower price points; relevant as a broad incumbent defining the Australian retail bakery market.
• Michel's Patisserie: Established Australian patisserie franchise chain with nationwide presence. Sells cakes, pastries, and coffee in a similar retail format, but at a mass-market price point rather than The Pastry Lab's artisanal positioning.

Emerging players

• Ganache Chocolate: Australian specialty patisserie and chocolatier with retail locations. Comparable in offering premium dessert products (tarts, cakes, chocolates) to a similar discretionary consumer segment, though with a broader dessert focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepastrylab.lionesa
• LinkedInlinkedin.com/company/the-pastry-laboratory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pastry Laboratory