De Waal Autoverhuur

What De Waal Autoverhuur does

De Waal Autoverhuur B.V. is a privately held Dutch car rental and short-term leasing company established in 1989 and operating as part of De Waal Autogroep from its headquarters in Tiel, Netherlands. The company rents passenger cars, vans, moving trucks, commercial vehicles, and electric vehicles from the Volkswagen Group brand portfolio (Audi, Škoda, SEAT, and Volkswagen) to both private individuals and business customers. It serves as a BOVAG 5-star certified rental company and a major business partner of Euromobil Nederland.

The company operates nine physical branches across the Gelderland region and surrounding areas (Tiel, Geldermalsen, Culemborg, Druten, Zaltbommel, Gorinchem, Duiven, Veenendaal, Nijmegen), many of which are co-located with De Waal Autogroep dealerships. Distribution is exclusively direct: customers reserve through the company website (online inquiry and reservation) and pick up vehicles at branch locations, with shortlease vehicles also deliverable on-site, including same-day or within-four-hours delivery for urgent enterprise requests. The technology stack is non-proprietary, relying on standard website reservation tooling and a MultiTankcard integration for fuel and charging expense management; no API, SDK, or proprietary platform is disclosed.

Revenue is generated through two primary streams: transactional daily/weekly vehicle rental (Auto Huren — Particulier and Zakelijk) with all-risk insurance included, and a subscription shortlease product (1–12 months, daily-cancellable after the first month) with bundled maintenance, repairs, insurance, and breakdown assistance. Ancillary revenue comes from add-ons (tow hitches, all-season tires, navigation, additional drivers, environmental stickers) and penalties for damage, smoking, or unclean returns. The core customer base spans private consumers (holiday, weekend, replacement vehicle use), ZZP/MKB/SME businesses (shortlease for new hires, bridging lease gaps, seasonal capacity), and niche segments including driving schools requiring dual-control vehicles. Pricing is quote-based and not publicly listed, with seasonal promotions (double free kilometers in summer/winter, free tow hitches) and MVO certification signaling ongoing ESG positioning.

Name

De Waal Autoverhuur

Legal name

De Waal Autoverhuur B.V.

Website

https://dewaalautoverhuur.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

De Waal Autoverhuur B.V. is a Dutch car rental and short-term leasing company operating nine branches across the Netherlands, renting Audi, Škoda, SEAT, and Volkswagen vehicles to private consumers, ZZP/MKB businesses, and driving schools under its BOVAG 5-star certification and Euromobil Nederland partnership.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Light-Duty Cargo Van Rentals (THADAJAA), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK)

Keywords

• Car rental services
• Short-term leasing
• Commercial vehicle rental
• Driving school vehicles
• Passenger car rental

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental (Particulier & Zakelijk): Traditional daily/weekly rental of passenger cars and commercial vehicles to both private individuals and business customers. Revenue is generated on a per-rental basis with daily rates, free mileage inclusions, and excess mileage charges. All-risk insurance is included in the rental rate.
2. Shortlease (1-12 months): Short-term leasing for businesses and self-employed professionals (ZZP/MKB) for periods of 1 to 12 months. The revenue model is subscription-based with monthly billing. After the first month, the contract is daily-cancellable. Pricing includes a fixed monthly fee, actual kilometers driven, and additional services such as maintenance, repairs, insurance, and breakdown assistance. A fuel card (MultiTankcard) is available as an optional add-on.
3. Excess and Add-on Fees: Revenue is also generated from optional services including excess reduction (eigen risico halvering), tow hitch rental, winter/all-season tires, navigation, additional drivers, and environmental stickers. Penalties are charged for vehicle damage, smoking, unclean return, and traffic fines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

De Waal Autoverhuur rents passenger cars, vans, moving trucks, commercial vehicles, and electric vehicles from premium brands (Audi, Škoda, SEAT, Volkswagen) through 9 branches across the Netherlands. The company provides daily/weekly rental for private individuals, business rental for companies, and shortlease contracts of 1 to 12 months with daily cancellation after the first month, plus specialized dual-control driving school vehicle rental.

Product overview

De Waal Autoverhuur is a nationwide car rental company offering a comprehensive mobility portfolio comprising short-term rental (Auto Huren) for both private and business customers, short-term leasing (Shortlease) from 1-12 months with daily cancellation flexibility, and specialized services including driving school vehicles (Lesauto). The company operates across multiple Dutch locations and provides various vehicle types including passenger cars (Personenauto), station wagons, vans/moving trucks (Busje/Verhuiswagen), commercial vehicles (Bedrijfswagen), electric vehicles, and vehicles equipped for caravan towing. Vehicle brands include Audi, Škoda, SEAT, and Volkswagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Huren - Particulier (Private Car Rental)

Quantifiable outcome

• Customers rate De Waal Autoverhuur 8.8 out of 10
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• COOP SupermarktenminorStrategic or Co-development PartnerDe Waal Autoverhuur deployed 10 additional shortlease vehicles for COOP supermarkets. The vehicles were delivered with extra luxury features and custom branding (bestickering). This partnership supports COOP's fleet modernization and sustainability goals while providing short-term capacity flexibility.
• Euromobil NederlandcoreStrategic or Co-development PartnerDe Waal Autoverhuur is described as a 'groot zakelijk partner' (major business partner) of Euromobil Nederland, the Volkswagen Group's mobility/leasing brand. This relationship provides access to the Volkswagen Group vehicle portfolio (Audi, Škoda, SEAT, Volkswagen) and reinforces commercial positioning within the VW dealer ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avis Budget Group: Global rental operator (Avis, Budget) with Dutch branches serving leisure and corporate customers. Competes with De Waal on passenger and commercial vehicle rentals, though at materially larger fleet scale and broader geographic distribution.
• DirectLease: Dutch online shortlease and operational leasing platform aggregating supply from multiple dealers and rental companies. Comparable to De Waal's shortlease product (1-12 month flexible contracts) but operates asset-light versus De Waal's owned-fleet model.
• Justlease: Dutch online shortlease and private lease provider offering flexible short-term contracts to consumers and businesses. Direct overlap with De Waal's shortlease proposition on flexibility (short durations, low commitment) and target ZZP/MKB segments, but with a digital-first model.
• Hertz: International car rental brand with Netherlands locations, serving both leisure and corporate customers. Comparable product set (short-term rental, multi-week hire) and similar target segments to De Waal, with stronger brand recognition and airport coverage.
• Enterprise Rent-A-Car: Major global rental company with Dutch locations, strong corporate account business, and a multi-brand fleet. Comparable to De Waal in targeting both private and business customers, with significantly greater scale and a strong neighborhood-branch model.
• BoRent: One of the largest Dutch regional car and van rental companies with a multi-branch footprint across the Netherlands. Directly comparable to De Waal on product mix (rental + shortlease), customer base (SME and private), and fleet composition; BoRent has broader geographic coverage.
• Sixt: Major international car rental brand with Dutch operations and a fleet mix spanning passenger cars, vans, and trucks. Comparable on core rental product and short-term/shortlease offerings, but with airport presence, premium brand depth (BMW, Mercedes), and broader geographic reach than De Waal.
• Euromobil Nederland: Volkswagen Group's mobility and shortlease brand in the Netherlands; listed by De Waal as a major business partner. Euromobil offers shortlease and rental services through VW Group dealers and is comparable on fleet composition and shortlease product structure, while leveraging a much larger dealer-network footprint.
• Europcar: Global car rental operator with a Netherlands network serving private and business customers across passenger and commercial vehicles. Competes head-to-head with De Waal in the Dutch rental and short-term lease space, with substantially larger scale.

Broad incumbents

• ALD Automotive: Large international operational leasing and fleet management company with Dutch operations. Overlaps with De Waal's shortlease proposition at the long-duration end, but ALD focuses on multi-year corporate fleet leasing and full-service fleet management rather than 1-12 month flexible contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeWaalAutoverhuur
• LinkedInlinkedin.com/company/dewaalautoverhuur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Waal Autoverhuur