What Klassik Radio does

Klassik Radio AG is a German public limited company headquartered in Augsburg that operates a multi-brand digital audio portfolio centered on classical music. Its flagship product is the Klassik Radio station — the leading classical music format in Germany with an all-time-high reach of 6.8 million listeners (Media-Analyse, July 2022) — distributed via DAB+, FM (UKW, being phased out in Bavaria from 2026), online streaming, cable, and satellite across Germany, Austria, and Switzerland. The company has expanded this base into Beats Radio (a youth-oriented DAB+ brand now in Germany, Austria, and South Tyrol) and Klassik Radio Movie (Germany's first nationwide DAB+ film-music channel), and runs the Klassik Radio Hall of Fame — Europe's largest classical-music voting campaign.

The technology stack is a proprietary streaming and broadcast platform: the Klassik Radio Plus app (rebranded from Klassik Radio Select in September 2025) offers more than 180 curated streaming stations spanning classical, jazz, soundtracks, and wellness, with Amazon Alexa voice-control integration launched in January 2024. Distribution is built on DAB+ digital broadcasting across the D-A-CH region and South Tyrol, supplemented by mobile apps on iOS and Android, web streaming, and voice-control integrations.

The business model blends consumer subscription (Klassik Radio Plus ad-free tier at €2.99/month), broadcast advertising (national sales via ad.audio and Antenne Deutschland), live events (Klassik Radio Live in Concert tour with ticket and album sales), and B2B music licensing for commercial establishments and corporate clients. FY2024 group revenue was approximately €19.1 million with €2.0 million EBITDA; FY2025 grew 11% in revenue and 22% in EBITDA, materially exceeding the company's own forecast. Majority control sits with UK Media Invest GmbH (~69%), which completed a delisting takeover offer in December 2024 and moved the listing from Frankfurt's General Standard to Munich's m:access segment.

Name

Klassik Radio

Legal name

Klassik Radio AG

Website

https://klassikradioag.de

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Klassik Radio AG is a German audio broadcaster operating the leading classical-music radio station and the Klassik Radio Plus streaming platform, distributing 180+ curated stations via DAB+ across Germany, Austria, Switzerland, and South Tyrol.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Digital Audio Streaming

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Sound Recording Studios (51224)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Classical music radio
• DAB+ digital broadcasting
• Music streaming subscription
• Digital audio entertainment
• B2B music licensing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue (Klassik Radio Plus): Premium ad-free streaming subscription service offering over 180 curated radio stations. Subscription-based recurring revenue model.
2. Advertising Revenue: Broadcast advertising on free radio channels. National marketing handled by ad.audio with combo options.
3. Live Events: Klassik Radio Live in Concert events with tickets and album sales.
4. B2B Music Licensing: Music for business solutions via Klassik Radio Plus for commercial establishments and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Klassik Radio AG operates a multi-brand audio business centered on Germany's leading classical music radio station, broadcasting via DAB+, FM, cable, satellite, and online channels across the D-A-CH region and South Tyrol. The company sells a premium ad-free streaming subscription (Klassik Radio Plus) with over 180 curated stations, license music to commercial establishments, and runs live concert events. The advertising-supported free radio model and €2.99/month premium streaming tier are the two primary revenue drivers.

Product overview

Klassik Radio AG operates a multi-brand audio portfolio centered on its flagship classical music radio station, supplemented by the premium ad-free streaming service Klassik Radio Plus (formerly Select) offering 180+ curated stations, the youth-focused Beats Radio brand, and the film music channel Klassik Radio Movie. The company also produces live concert events under the Live in Concert brand. The main Klassik Radio station broadcasts via DAB+ across D-A-CH (Germany, Austria, Switzerland), with Beats Radio also available in South Tyrol, Italy. All brands are accessible through online streaming, the Klassik Radio Plus app (iOS/Android), Amazon Alexa voice control, and various smart speaker platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Klassik Radio Select: Premium ad-free music streaming service renamed to Klassik Radio Plus in September 2025
• Beats Radio
• Klassik Radio Movie
• Klassik Radio Plus

Products and services

• Klassik Radio (Main Station) Germany's leading classical music radio station, available via DAB+ across the D-A-CH region, FM, online streaming, cable, and satellite. Positioned as the top classical music format in Germany.
• Klassik Radio Plus Premium ad-free music streaming service offering over 180 curated radio stations across classical music, soundtracks, jazz, and wellness genres, with Amazon Alexa voice control integration.
• Beats Radio Fast-growing audio brand targeting younger audiences, available via DAB+ in Germany, Austria, and South Tyrol (Italy), positioned as one of the fastest-growing audio brands in the DACH region.
• Klassik Radio Movie Germany's first nationwide DAB+ channel dedicated to film and series soundtracks, providing curated movie and television music content.
• Live in Concert Concert and tour event series featuring classical music performances, including dates, tickets, and group discounts, with associated album releases tied to the tour.
• Klassik Radio Plus for Business (B2B Music Licensing) Music-for-business solutions offered via Klassik Radio Plus for commercial establishments and corporate clients, providing licensed background music for retail, hospitality, transport, and public-sector environments.

Quantifiable outcome

• 6.8 million listeners achieved in July 2022 - all-time high and best result in station history
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• AmazoncoreTechnology or Integration · 13 January 2024Alexa voice control integration for Klassik Radio Plus enabling hands-free ad-free streaming control via Amazon Alexa devices.
• ad.audiocoreGTM or Marketing PartnerNational marketing partner for Klassik Radio and Beats Radio advertising. Handles nationwide marketing with combo advertising options for radio market.
• BVG (Berliner Verkehrsbetriebe)minorStrategic or Co-development PartnerPartnership bringing ambient music to Berlin U-Bahn stations via 'Klangvoll im Untergrund' initiative.
• Stadtwerke Augsburg (swa)minorGTM or Marketing PartnerTwo-year partnership on branded 'Klassik Radio swa Citypartner-Bus' public transport vehicle.
• Antenne DeutschlandcoreChannel Partner/ Reseller/ DistributorMarketing partnership for Beats Radio DAB+ launch in Germany and Austria. Beats Radio marketed via Antenne Deutschland distribution network.
• SCHILLER (Christopher von Deylen)strategicStrategic or Co-development PartnerArtist-curated streaming channels for Klassik Radio Select covering Berlin, Tokyo, and Tehran with exclusive content.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• TuneIn: Global internet radio aggregator streaming thousands of stations including classical and specialty music. An incumbent distribution platform where Klassik Radio is a featured channel and competing station aggregators.
• Apple Music Classical: Classical music streaming app from Apple (post-Primephonic acquisition) offering curated classical catalog and editorial. A larger incumbent competing with Klassik Radio Plus for premium classical subscribers.
• Stingray Music: Canadian B2B music provider for commercial establishments. Comparable to Klassik Radio Plus for Business as a competitor in background music and corporate audio licensing.

Direct peers

• Deutschlandfunk Kultur: Germany's national public broadcaster for cultural programming including classical music. Direct peer to Klassik Radio in the DAB+ digital radio ecosystem and listener demographics.
• NDR Kultur: Northern German public classical and culture radio station. A direct peer offering classical and cultural programming across northern Germany via DAB+ and online streaming.
• IDAGIO: Subscription streaming service dedicated to classical music with curated playlists and editorial content. A direct competitor to Klassik Radio Plus in the European classical music streaming segment, with similar target customer and product focus.
• WDR 3: Westdeutscher Rundfunk's classical and culture radio station. Direct peer competing for premium classical listeners in Germany's most populous state with adjacent DAB+ coverage.
• BR Klassik: Bayerischer Rundfunk's classical music radio station based in Bavaria. A direct peer sharing D-A-CH distribution and the same classical music audience as Klassik Radio's flagship channel.

Emerging players

• Soundtrack Your Brand: Streaming-based background music platform for retail and hospitality businesses. Comparable emerging player in B2B music licensing overlapping with Klassik Radio Plus for Business offerings.

Regional players

• Antenne Bayern: Largest private radio station in Bavaria operating FM and DAB+ alongside Beats Radio's DAB+ launch. A regional peer serving the same Bavarian market with overlapping distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klassik Radio