The McKinney Group
The McKinney Group is a four-person residential real estate team licensed in California and Hawaii, affiliated with Keller Williams Tri-Valley, providing transaction-based buying, selling, appraisal, and consultation services to individual home buyers, sellers, and property investors.
- Company typePrivate
- Founded-
- HeadquartersPleasanton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The McKinney Group does
The McKinney Group is a four-person residential real estate team operating in California and Hawaii, affiliated with the Keller Williams Tri-Valley brokerage. The team is led by Liz Kang McKinney as Team Leader, with Nick Oh as Partner and Stacy Ahn and Martin Christian Carlos as team members, and is licensed in California (CA DRE 01996964) and Hawaii (HI RB-23807). Core service offerings include property appraisal, consultation, home showings, an eight-step home buying process, and home selling services that incorporate preparation, market knowledge, interior design guidance, and digital marketing support. Additional capabilities include 3D virtual property tours delivered through a Tour Factory integration and regional market reports covering the Tri-Valley and Southern Alameda County areas.
The business generates revenue through transaction-based real estate commissions on the buying and selling of residential properties, with commission rates not publicly disclosed. Go-to-market is sales-led and relationship-driven, supported by a Wix-hosted professional website (lizkm.com), regular blog content on regional market conditions, and an organic social presence on Facebook (facebook.com/LizKangMcKinney) and Instagram (@the.mckinney.group). Distribution is direct, serving individual home buyers, sellers, and property investors across the Bay Area and Hawaii from offices at 660 Main Street, Pleasanton, CA 94566 and PO Box 304, Kekaha, HI 96752. No proprietary technology platform, AI/ML capabilities, or third-party software integrations beyond the Tour Factory virtual tour service have been disclosed.
The McKinney Group is a privately held, owner-operated small business with no external investment, institutional ownership, subsidiaries, or parent company. There is no disclosed founding date, revenue figure, or headcount growth data, and the most recent blog content dates to June 2020. Customer concentration is structurally favorable in terms of single-customer dependency (long-tail of individual consumers) but the model lacks recurring revenue or anchor contracts, making the business sensitive to local transaction volume. Competitive positioning is anchored by local market knowledge in Tri-Valley, Southern Alameda County, and Hawaii, combined with the Keller Williams brokerage affiliation, rather than by technology differentiation.
The McKinney Group firmographics
Firmographics- Name
- The McKinney Group
- Legal name
- The McKinney Group
- Website
- https://lizkm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The McKinney Group is a four-person residential real estate team licensed in California and Hawaii, affiliated with Keller Williams Tri-Valley, providing transaction-based buying, selling, appraisal, and consultation services to individual home buyers, sellers, and property investors.
- Ownership category
- akta.pro rank
The McKinney Group industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The McKinney Group is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The McKinney Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: The company generates revenue through real estate transaction commissions on buying and selling properties. Services include property appraisal, consultation, and home showings. The commission structure is not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The McKinney Group product offering
Product offeringCore offering
The McKinney Group is a four-person real estate team that provides full-service residential representation for home buyers and sellers across California (Tri-Valley and So. Alameda County) and Hawaii. Core deliverables include buyer representation through an eight-step purchasing process, seller representation with marketing and preparation support, property appraisal, consultation, home showings, and 3D virtual tours.
Product overview
The McKinney Group is a real estate services team offering a comprehensive suite of property transaction services. The core offerings include Property Appraisal, Consultation, Home Showings, Home Buying Services (an 8-step process), and Home Selling Services. Additional offerings include 3D Virtual Tours via Tour Factory integration and Market Reports providing regional real estate analysis. The team serves clients in California and Hawaii, operating under Keller Williams Tri-Valley brokerage.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Appraisal
Companies that use The McKinney Group
Customer profileSegments2 records
Ideal customer profiles3 records
The McKinney Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The McKinney Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams Tri-ValleycoreThe McKinney Group operates as a real estate team under the Keller Williams Tri-Valley brokerage. Liz Kang McKinney holds her real estate license under this brokerage at 660 Main Street, Pleasanton, CA 94566. The partnership provides brand affiliation, brokerage support, and access to Keller Williams' real estate tools and resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The McKinney Group competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled national residential brokerage with agent teams serving buyers and sellers across primary U.S. metros. Directly competes for agent recruitment and consumer listings in the same product category and delivery model.
- HomeSmart: Residential brokerage with a high-commission-split model popular with independent agents and small teams across the western U.S. Direct competitor for agent recruitment in the same product category.
- Redfin: Tech-enabled residential brokerage and portal serving California and other major metros with full-service agents plus a digital-first consumer experience. Directly substitutes for traditional teams in the same buyer/seller workflow.
- eXp Realty: Cloud-based residential brokerage model that attracts independent agents and small teams with high commission splits. Competes for the same agent pool and consumer-facing buyer/seller representation in California and Hawaii.
Broad incumbents
- Coldwell Banker: Large incumbent residential real estate franchise with deep agent networks and national brand recognition. Competes at the brokerage level for clients and recruits in the same Tri-Valley / Bay Area territory.
- Better Homes and Gardens Real Estate: National residential real estate franchise offering full-service buyer/seller representation. Competes at the brokerage and consumer level for the same transaction types.
- Sotheby's International Realty: Luxury-leaning international residential brokerage network active in high-end California and Hawaii markets. Competes for premium listings in the same geographies served by The McKinney Group.
- Berkshire Hathaway HomeServices: National residential real estate franchise affiliated with Berkshire Hathaway. Provides branded full-service buyer/seller representation overlapping with McKinney Group's service scope.
Regional players
- Windermere Real Estate: West Coast-focused residential brokerage with strong Pacific Northwest and Northern California presence. Comparable small-team residential model serving similar geographic buyer profiles.
- Intero Real Estate Services: Silicon Valley / Bay Area residential brokerage with deep local penetration. Directly competes with The McKinney Group in the Tri-Valley and East Bay sub-markets for listings and buyer representation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The McKinney Group social profiles
Digital presenceThe McKinney Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McKinney Group leadership team
Management profileNumber of profiles
Profiles4 records
The McKinney Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McKinney Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McKinney Group
What does The McKinney Group do?
The McKinney Group is a four-person real estate team that provides full-service residential representation for home buyers and sellers across California (Tri-Valley and So. Alameda County) and Hawaii. Core deliverables include buyer representation through an eight-step purchasing process, seller representation with marketing and preparation support, property appraisal, consultation, home showings, and 3D virtual tours.
Is The McKinney Group a public or private company?
The McKinney Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The McKinney Group founded?
The McKinney Group was founded in -1. It employs 11 to 50 people.
Where is The McKinney Group based?
The McKinney Group is headquartered in Pleasanton, United States, in the North America region.
How does The McKinney Group make money?
One revenue line is on record: real Estate Commission.
Who are The McKinney Group's main competitors?
Direct peers on record are Compass, HomeSmart, Redfin and eXp Realty. Broad incumbents are Coldwell Banker, Better Homes and Gardens Real Estate, Sotheby's International Realty and Berkshire Hathaway HomeServices. Regional players are Windermere Real Estate and Intero Real Estate Services.
Does The McKinney Group have an API?
No public API is recorded for The McKinney Group.
What industry is The McKinney Group in?
The McKinney Group's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.