Seventeen Events

What Seventeen Events does

Seventeen Events Pvt. Ltd. is a Mumbai-headquartered, privately held experiential marketing and event management company founded in 2009, operating with 11-50 employees and serving enterprise clients across India. The company delivers end-to-end event services across six integrated verticals: Brand Experiences (product launches, exhibitions, IP creation), Employee Engagement (conferences, annual days, team building, farewells), a Creative Studio (graphics, stage/stall design, corporate AVs, animation, social media content, podcasts), BTL Events (brand activations, product sampling), Team Building activities, and Fun Upskilling Workshops delivered in collaboration with Tinker Labs (Design Thinking) and Equist (Productivity). A separate Training Services tier offers 1-2 hour, half-day, and full-day structured sessions.

The firm generates revenue through professional services fees on a project basis, with pricing varying by event scope, scale, and customization; no standardized pricing is publicly disclosed. Its go-to-market is B2B direct enterprise sales, with customer acquisition driven by website consultation requests, outbound outreach, and social proof via testimonials from marquee brands. Named enterprise clients include L'Oréal, Unilever, HUL, EY, PWC, JSW Group, Raymond, FIFA India, NDTV, JioHotstar, Vi (Vodafone Idea), CeraVe, Pocket Aces, 7-Eleven, Ulysse Nardin, Black Dog, Super Bottoms, and Indulekha. Distribution is exclusively direct, with no marketplace or channel intermediation, and services are delivered domestically in India from the Andheri East Mumbai office. There is no proprietary technology platform; the offering is people-led creative services, and the company self-describes as a 'fun startup' with a founder-led, mentor-driven culture.

Name

Seventeen Events

Legal name

Seventeen Events Pvt. Ltd.

Website

https://seventeenevents.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Seventeen Events is a Mumbai-based B2B experiential marketing and event management agency serving enterprise clients across India with brand experiences, employee engagement, BTL activations, team building, creative studio, and upskilling workshops.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Corporate event management
• Brand experience design
• Experiential marketing services
• Employee engagement events
• Team building workshops

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Execution Services: The company generates revenue through professional services fees for planning, designing, and executing corporate events, brand experiences, employee engagement activities, team building workshops, and BTL activations. Revenue is project-based, typically quoted per engagement with pricing varying based on event scope, scale, and customization requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Seventeen Events is an experiential marketing and corporate event management agency that plans, designs, and executes brand experiences, employee engagement programs, BTL activations, team building activities, and upskilling workshops for large enterprise clients. It also operates an in-house Creative Studio that produces event collaterals, graphics, stage and stall design, corporate and brand AVs, animation videos, podcasts, and social media content to support end-to-end event delivery.

Product overview

Seventeen Events is an experiential marketing company offering a unified suite of event planning and execution services. The portfolio includes Brand Experiences (product launches, exhibitions, brand-building activities, IP creation), Employee Engagement services (conferences, team building, celebrations), Creative Studio (design, graphics, video production, social media content), BTL Events (activations, product sampling), Team Building activities, and Fun Upskilling Workshops delivered in partnership with Tinker Labs and Equist. The company also offers Training Services with varying durations (1-2 hours, half-day, full-day) for corporate events and team development.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experiences

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• Tinker LabssupportingStrategic or Co-development PartnerSeventeen Events collaborates with Tinker Labs for Design Thinking workshops. Tinker Labs leads immersive design thinking workshops that take participants through ideation to prototyping, helping teams discover new perspectives and unlock creative solutions. These workshops complement Seventeen's event and team building offerings.
• EquistsupportingStrategic or Co-development PartnerSeventeen Events partners with Equist for productivity workshops delivered as part of their upskilling workshop offerings. Equist provides workshop content focused on proven strategies and techniques for time management, workflow optimization, and peak performance, including goal setting and task prioritization.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DNA Entertainment Networks: Indian events and entertainment management company specializing in corporate events, conferences, and large-scale productions. Comparable to Seventeen Events on MICE and corporate event delivery within the Indian market.
• E-Factor Experiences: Indian event management company delivering corporate events, conferences, brand activations, and MICE services for enterprise clients. Directly comparable to Seventeen Events in B2B event services focus, project-based delivery, and enterprise client orientation.
• Laqshya Live Experiences: Indian experiential marketing and live events agency delivering corporate events, conferences, and brand activations. Directly comparable to Seventeen Events in service offering and enterprise client focus within the same Indian market.
• Wizcraft Entertainment: India-based experiential marketing and event management firm serving enterprise clients across corporate events, brand activations, and large-format productions. Closely comparable to Seventeen Events in service mix and target customer base (large Indian corporates and multinationals), though at significantly larger scale.
• Cineyug Studios: India-based event management and entertainment company delivering corporate events, celebrity management, and brand activations. Comparable to Seventeen Events on Indian enterprise event execution and brand experience work.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing corporate events, brand activations, and immersive experiences for enterprise brands. Comparable to Seventeen Events on experiential marketing services and enterprise customer base, though operating globally with much larger scale.
• George P. Johnson Experience Marketing: Global experiential marketing agency delivering corporate events, brand experiences, and conferences for large multinational clients. Comparable to Seventeen Events on enterprise event execution and brand experience design, but at global scale with significantly broader resources.
• Percept Limited: Integrated marketing services group in India offering events, advertising, and entertainment divisions. Comparable to Seventeen Events on corporate event execution but operates as a much broader incumbent with multiple verticals and significantly larger scale.
• Fountainhead MKTG (Laqshya): Part of Laqshya group, offering experiential marketing, events, and digital services to enterprise clients across India. Comparable to Seventeen Events on corporate event and brand activation work, but with broader integrated marketing capabilities.

Regional players

• Teamwork Arts: India-focused event production company specializing in conferences, festivals, and large-format corporate events including summits and literary festivals. Comparable to Seventeen Events on conference and event production expertise within the Indian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/17events
• YouTubeyoutube.com/channel/UC1ZaLsCZOGTk7ylMm-cRfhg
• Facebookfacebook.com/17events
• LinkedInlinkedin.com/company/seventeen-events-pvt-ltd-
• Instagraminstagram.com/seventeen.events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventeen Events