In B2B media

InStore is a B2B media platform operating via instore.rs, with a Serbian-language homepage indicating a Serbia-based or Serbia-serving business. The company is described only at the category level, with no disclosed products, pricing, customers, headcount, or operational details in the available source data.

Company typePrivate
Founded2011
HeadquartersBelgrade
Headcount11–50
GTM typeB2B
OfferingDigital Commerce or Content

What In B2B media does

InStore is described by its source material as a B2B media platform, with its web presence anchored at the domain instore.rs. The homepage title — "Početna | InStore" — is in Serbian (where "Početna" means "Home"), which combined with the .rs country-code top-level domain strongly suggests the operator is based in or primarily serves Serbia. Categorically the company is positioned in business-to-business media, an umbrella that typically covers trade publishing, content marketing, vertical advertising, or audience/data services for professional buyers; however, the source data does not specify which of these sub-verticals InStore occupies, nor does it identify target industries, buyer personas, or editorial scope.

The product surface disclosed in the input is a single line item: a "core product" also named InStore, with no further description of features, modules, content formats, platform architecture, integrations, API surface, SDKs, or AI capabilities. No product launches, patents, trademarks, certifications, or technology partnerships are recorded. The source explicitly notes that the portfolio cannot be fully characterized based on available information.

The business model is similarly opaque in the source: no revenue model, pricing structure, GTM motion, customer segments, distribution channels, marketing channels, named customers, headcount, office locations, or operating geographies are disclosed. No funding rounds, investors, ownership structure, management team, or corporate transactions (M&A, restructuring, leadership change) are recorded. As a result, the financial profile, customer mix, and growth trajectory of InStore cannot be substantiated from the provided data.

In B2B media firmographics

Firmographics

Name: In B2B media
Website: https://instore.rs
Company type: Private
Founded year: 2011
Headcount range: 11–50 employees
Short description: InStore is a B2B media platform operating via instore.rs, with a Serbian-language homepage indicating a Serbia-based or Serbia-serving business. The company is described only at the category level, with no disclosed products, pricing, customers, headcount, or operational details in the available source data.
Ownership category
akta.pro rank

In B2B media industry classification

Industry

Product category: B2B Media
NAICS: Radio and Television Broadcasting Stations (5161)
SIC: Services-Motion Picture & Video Tape Distribution (7822)
akta.pro industry: PRIMARYBPAMAGAD
B2B Marketplaces & Wholesale Platforms
Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms
SECONDARYMPAIACAJ
Enterprise/B2B Music Streaming (Business Background Music)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Streaming & Subscription Services (DSPs)

Keywords

B2B media platform
Retail media network
In-store advertising
B2B content publishing
Trade media services

Where In B2B media is headquartered

Location

Headquarters

HQ city: Belgrade

Markets served

In B2B media business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

In B2B media product offering

Product offering

Core offering

In B2B media operates a B2B media product branded as InStore, accessible via its website at instore.rs. The available source content is limited to the homepage title 'Početna | InStore', indicating a Serbian-language online B2B media platform, without further disclosure of specific product modules or service offerings.

Product overview

In B2B media offers a product called InStore. The source data consists only of the website title 'Početna | InStore' from instore.rs, with no additional details about product architecture, modules, features, or service offerings. The portfolio cannot be fully characterized based on the limited available information.

Differentiator

Problem solved

Functional benefit

Companies that use In B2B media

Customer profile

Ideal customer profiles1 record

In B2B media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

In B2B media competitors and assessment

Company assessment

Direct peers

Cloud Cover Music: Provides licensed background music and messaging for businesses via a streaming SaaS model. Comparable because it targets the same in-store and commercial environments with subscription-based media delivery.
Mood Media: Global leader in in-store media solutions including background music, digital signage, and scent for retail and hospitality. Most directly comparable as the scaled incumbent in the B2B in-store media category where InStore appears to operate.
Rockbot: B2B music and media platform for retail, hospitality, and fitness operators with curated playlists and venue controls. Highly comparable in product scope and target customer profile.
Stingray Music: Offers commercial music streaming and in-store media solutions alongside broader digital media services. Comparable because Stingray's business arm serves the same enterprise media-for-retail segment.
PlayNetwork: Curated music, video, and experiential media for global brands across retail and hospitality. Comparable as a B2B media platform delivering branded in-store experiences to enterprise customers.
Jamendo Licensing: Royalty-free music licensing for commercial use, including in-store and business applications. Comparable on the B2B media licensing infrastructure layer that any in-store platform must build or buy.
Soundtrack: B2B music streaming platform purpose-built for businesses, offering licensed background music for retail, hospitality, and fitness. Directly comparable product, customer base, and delivery model.

Broad incumbents

Spotify for Business: Consumer music giant offering a B2B background-music tier. Comparable as a broad incumbent that has extended a general audio platform into commercial in-store use cases.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

In B2B media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

In B2B media leadership team

Management profile

Number of profiles

In B2B media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

In B2B media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In B2B media

What does In B2B media do?

When was In B2B media founded?

In B2B media was founded in 2011. It employs 11 to 50 people.

Where is In B2B media based?

In B2B media is headquartered in Belgrade.

Who are In B2B media's main competitors?

Direct peers on record are Cloud Cover Music, Mood Media, Rockbot, Stingray Music, PlayNetwork, Jamendo Licensing and Soundtrack. Spotify for Business is listed as a broad incumbent.

Does In B2B media have an API?

No public API is recorded for In B2B media.

What industry is In B2B media in?

In B2B media's product category is B2B Media. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music). Its NAICS code is 5161 and its SIC code is 7822.