Plantronics
Plantronics designs and manufactures professional headsets and audio devices for unified communications, serving office workers, call center agents, remote employees, and mobile professionals worldwide through Amazon and HP's enterprise distribution.
- Company typePrivate
- Founded1961
- HeadquartersSanta Cruz, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plantronics does
Plantronics is a 60-year-old professional audio communications company that designs and manufactures headsets, speakerphones, and companion software for unified communications (UC) platforms used by office workers, remote workers, call center agents, and mobile professionals. Founded in 1961 in Santa Cruz, California, the company gained early brand legitimacy when its headset was used by Neil Armstrong to communicate from the moon during the Apollo 11 mission in 1969. The current product portfolio spans four series: Voyager (wireless Bluetooth for mobile and hybrid workers), Blackwire (wired USB for PC-based office calls), Savi (DECT wireless with multi-device connectivity and long range), and EncorePro (wired contact center headsets). Underlying technologies include proprietary DSP-based noise cancellation (Acoustic Fence, WindSmart with six-layer filtering), SoundGuard hearing protection (118 dBA cap), Smart Sensors, Dynamic Mute Alert, and emerging AI-augmented features such as AI NoiseBlock and AI Enhanced Audio. The Poly Lens desktop application provides firmware updates, settings customization, and call analytics.
The business operates a hardware-led revenue model with two streams: headset sales (Bluetooth, DECT, wired USB) and accessories/replacement parts. Distribution is split between Amazon as the primary e-commerce channel — with the website functioning as an Amazon Associate earning affiliate commissions — and HP's enterprise support and distribution network following the August 2022 HP Inc. acquisition of Poly. Enterprise adoption is driven by UC platform certifications (Microsoft Teams, Zoom, Avaya, Cisco, Genesys) that enable plug-and-play procurement through IT departments. Pricing is not publicly disclosed; products are sold via unit pricing through Amazon with quote-based enterprise bulk pricing likely available. No direct revenue, headcount, or current funding figures are disclosed; the company is a wholly-owned subsidiary of HP Inc. (NYSE: HPQ).
Plantronics firmographics
Firmographics- Name
- Plantronics
- Legal name
- Plantronics
- Website
- https://theplantronics.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Short description
- Plantronics designs and manufactures professional headsets and audio devices for unified communications, serving office workers, call center agents, remote employees, and mobile professionals worldwide through Amazon and HP's enterprise distribution.
- Ownership category
- akta.pro rank
Plantronics industry classification
Industry- Product category
- Professional Audio Headsets
- NAICS
- Audio and Video Equipment Manufacturing (33431), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Household Audio & Video Equipment (3651), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Wired Headphones & Earphones (CRACANAC), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
Keywords
Where Plantronics is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plantronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales (Headsets): Plantronics generates revenue through sale of professional headsets including wireless Bluetooth (Voyager series), wired USB (Blackwire series), DECT wireless (Savi series), and contact center headsets (EncorePro series). Products are sold through Amazon marketplace and HP's distribution network following the 2022 acquisition.
- Accessories and Replacement Parts: Sale of accessories including replacement parts, charging stands, cables, and ear cushions for existing headset products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Enterprise/Corporate Headsets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Plantronics product offering
Product offeringCore offering
Plantronics manufactures and sells professional-grade audio communication headsets (Bluetooth wireless, wired USB, DECT wireless, and contact center models) along with the Poly Lens device-management software. Products are certified for Microsoft Teams, Zoom, Avaya, Cisco, and Genesys, and are sold primarily through Amazon Marketplace with enterprise support provided by HP Inc. following the August 2022 acquisition.
Product overview
Plantronics (now Poly, part of HP) offers professional-grade audio communication products organized into four main headset series: Voyager (wireless Bluetooth for mobile professionals), Blackwire (wired USB for office/PC use), Savi (DECT wireless for multi-device office setups), and EncorePro (wired contact center headsets). The product portfolio spans from single-ear Bluetooth earpieces like the Voyager 5200 and Legend to stereo wireless headsets with ANC like the Voyager Focus 2, DECT solutions with extended range like Savi 8220, and wired USB options like Blackwire 5220. The company also provides Poly Lens desktop software for device management. All products are certified for Microsoft Teams and Zoom, with specific models also certified for Avaya and Cisco platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Poly: The combined brand of Plantronics and Polycom, offering audio and video communication solutions including headsets, conference phones, and video conferencing equipment.
Products and services
- Voyager Series — Wireless Bluetooth Headsets
Quantifiable outcome
- Up to 7 hours talk time on Voyager Legend Bluetooth earpiece
- +4 more outcomes
Companies that use Plantronics
Customer profileSegments5 records
Ideal customer profiles4 records
Plantronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature8 records
Plantronics partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Plantronics competitors and assessment
Company assessmentDirect peers
- Jabra (GN Audio): Direct competitor in professional Bluetooth, DECT, and contact-center headsets with overlapping UC certifications (Teams, Zoom). Operates as the closest head-to-head rival to Plantronics across enterprise and call-center segments.
- Poly (HP): The combined Plantronics + Polycom brand, now an HP division; directly comparable in product portfolio, UC certifications, and enterprise go-to-market since Plantronics-branded products now live under the Poly umbrella.
- Sennheiser / EPOS: Direct peer in premium professional and contact-center headsets; EPOS was spun out of Sennheiser's gaming and business communications business and competes head-to-head across the same UC-certified product categories.
Broad incumbents
- Logitech: Broad peripherals incumbent with a growing professional headset lineup (Zone, H-series) targeting the same UC-certified enterprise buyers as Plantronics, bundled with webcams and broader workspace peripherals.
- Apple: Listed as a key participant in the wireless audio device market; AirPods Pro and Beats compete directly with Plantronics's Voyager Free series in the mobile professional and prosumer earbud segment.
- Shure: Professional and broadcast audio brand expanding into enterprise conferencing (Stem, MXA ceiling mics); competes in adjacent professional-audio categories where Plantronics/Poly is also present post-Polycom merger.
- Sony: Major consumer audio incumbent listed as a key industry participant; competes directly with the Voyager Free 60/20 true wireless earbuds and broader consumer headset category with significant brand and marketing scale.
- Bose: Named alongside Plantronics as a key participant in the wireless audio device market; competes in the premium noise-cancelling headset and earbud category with similar enterprise and prosumer positioning.
Emerging players
- Yamaha Unified Communications: Professional conferencing and headset vendor targeting the same UC-certified enterprise market as Plantronics, with a focused portfolio of contact-center and meeting-room endpoints.
- Microsoft Surface Headphones: First-party Microsoft headset offering (Surface Headphones 2) that integrates tightly with Teams; represents a platform-side competitive risk as Microsoft could deepen first-party headset hardware investments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plantronics social profiles
Digital presencePlantronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantronics leadership team
Management profileNumber of profiles
Plantronics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Plantronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantronics
What does Plantronics do?
Plantronics manufactures and sells professional-grade audio communication headsets (Bluetooth wireless, wired USB, DECT wireless, and contact center models) along with the Poly Lens device-management software. Products are certified for Microsoft Teams, Zoom, Avaya, Cisco, and Genesys, and are sold primarily through Amazon Marketplace with enterprise support provided by HP Inc. following the August 2022 acquisition.
Is Plantronics a public or private company?
Plantronics is a private company. It is classified as corporate owned and is currently operating.
When was Plantronics founded?
Plantronics was founded in 1961.
Where is Plantronics based?
Plantronics is headquartered in Santa Cruz, United States, in the North America region.
How does Plantronics make money?
Two revenue lines are on record. Hardware Sales (Headsets) is the primary driver. The others are accessories and Replacement Parts.
Who are Plantronics's main competitors?
Direct peers on record are Jabra (GN Audio), Poly (HP) and Sennheiser / EPOS. Broad incumbents are Logitech, Apple, Shure, Sony and Bose. Emerging players are Yamaha Unified Communications and Microsoft Surface Headphones.
Does Plantronics have an API?
No public API is recorded for Plantronics.
What industry is Plantronics in?
Plantronics's product category is Professional Audio Headsets. Its primary akta.pro industry code is HDACAFAH, Microphones, Headsets & Audio Input Devices, with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 33431 and its SIC code is 3651.