Westbury Bank

What Westbury Bank does

Westbury Bank is a Wisconsin community bank operating under publicly traded holding company Westbury Bancorp, Inc. (OTCMKTS: WBBW), founded in 1926 and headquartered in Pewaukee. As of late 2025/early 2026, the bank reported total assets of approximately $783-$795 million, approximately 1.2 million shares outstanding, and tangible book value per share rising from $49.72 to $50.93 between year-end 2025 and Q1 2026. The bank operates 8 branches across Washington and Waukesha Counties, supported by online and mobile banking platforms (Fiserv-backed), MoneyPass ATM access, Zelle person-to-person payments, and a contact center. It serves individual consumers, small-to-mid-size businesses, non-profits, and a smaller commercial segment within its geographic footprint.

The product portfolio spans consumer deposit products (WB Checking, WB Checking Plus, WB Rewards Checking, WB Student Checking, WB Savings, WB Money Market, CDs, IRAs, HSAs), business deposit products (WB Community Business Checking, WB Non-Profit Checking, WB Commercial Checking), treasury management services (ACH origination, wire transfers, Positive Pay, sweep accounts, merchant source capture), and lending products (personal loans for auto/boat/consumer needs, commercial loans including SBA and lines of credit, and home loans including VA and home equity products). A 2025 upgrade delivered a new online and mobile banking platform with enhanced debit card controls, and credit card offerings are provided through a referral partnership with Elan Credit Card Company (Visa Zero+ card).

Revenue is generated primarily through net interest spread on loans funded by retail and commercial deposits, supplemented by deposit account fees, overdraft and NSF fees, interchange on debit card transactions, treasury management fees, and interchange from credit card referrals. Distribution is omnichannel — 8 branches, online and mobile banking, a 24-hour self-service line, and community-led marketing via the Westbury Bank Charitable Foundation (established 2013 with $1 million initial contribution, distributing 5% of foundation assets annually to community causes). Customer acquisition relies on local decision-making, community sponsorships, financial literacy programs, and digital account opening, with no AI-driven underwriting, personalization, or fraud models disclosed.

Name

Westbury Bank

Legal name

Westbury Bank

Website

https://westburybankwi.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Westbury Bank is a Wisconsin community bank serving individuals, small businesses, and non-profits across Washington and Waukesha Counties through 8 branches and digital banking, offering deposits, treasury management, and personal, commercial, and home loans.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Student & Youth Banking (FSABAAAH)

Keywords

• Community banking services
• Retail deposit accounts
• Commercial lending products
• Residential mortgage lending
• Treasury management services

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loans including personal loans, commercial loans, home loans, and lines of credit. Interest rate spreads between deposits and lending products.
2. Fee Income: Various banking fees including overdraft fees, non-sufficient funds fees, monthly service fees (Waived with minimum balances), ATM fees, wire transfer fees, and excessive transaction fees.
3. Credit Card Interchange: Revenue from debit card transactions through interchange fees. Elan Credit Card Company is joint marketing partner for credit card offerings.
4. Deposit Account Fees: Monthly service fees on savings accounts ($2 for balances below $200), money market accounts ($10 for balances below $1,000), and checking accounts with qualification requirements.
5. CD and Savings Interest: Certificates of Deposit with terms from 6 months to 5 years, minimum balances starting at $500, generating interest expense but creating stable deposit base.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Westbury Bank is a Wisconsin-based community bank offering personal and business deposit accounts (checking, savings, money market, CDs, IRAs, HSAs), lending products (personal, commercial, and residential mortgages), treasury management services for businesses, and 24/7 digital banking through online and mobile platforms. The bank operates 8 branches across Washington and Waukesha Counties and generates revenue primarily from net interest income on loans and deposits, supplemented by account fees, debit card interchange, and treasury management fees.

Product overview

Westbury Bank offers a unified community banking platform centered on personal and business checking, savings, and lending products. The core personal banking lineup includes WB Student Checking, WB Checking, WB Checking Plus, WB Rewards Checking, WB Savings, WB Money Market, and Certificates of Deposit, complemented by Individual Retirement Accounts (Traditional and Roth IRA) and Health Savings Accounts. Business banking encompasses WB Community Business Checking, WB Non-Profit Checking, and WB Commercial Checking accounts, supported by Treasury Management services including ACH origination, wire transfers, Positive Pay fraud protection, and Merchant Source Capture. The digital banking infrastructure comprises Online Banking and Mobile Banking platforms with integrated Bill Pay, Zelle person-to-person payments, Debit Card Management, and e-Statements. Lending products span personal loans, commercial loans, and home mortgages including VA loans and home equity products. Additional services include safe deposit boxes, notary services, foreign currency exchange, coin counting, video tutorials, and financial planning calculators.

Differentiator

Problem solved

Functional benefit

Brands

• Westbury Bank Charitable Foundation: Community foundation established in 2013 that contributes 5% of its assets annually to worthy causes in the communities served, focusing on community development, affordable housing, health and human services, education, and youth programs.

Products and services

• WB Student Checking Checking account for youths, teens in high school, and college students with no minimum balance, no minimum age requirement, parent or guardian as joint owner for minors, and no overdraft or non-sufficient funds fees.
• WB Checking Standard personal checking account with no minimum balance, unlimited check writing, and unlimited debit card usage.
• WB Checking Plus Interest-earning personal checking requiring $5,000 average monthly balance with competitive tiered interest rates; $5.95 monthly service fee if not met.
• WB Rewards Checking Rewards checking with competitive tiered interest rates and ATM fee reimbursement, conditional on 15 debit card purchases, 1 direct deposit or auto debit, monthly online/mobile login, and eStatement enrollment; $2 monthly service fee if qualifications are not met.
• WB Savings Personal savings account earning competitive interest rates with $2.00 monthly service fee waived by maintaining a $200 daily minimum balance; limited to 6 debit transactions per statement period.
• WB Money Market Money market account with competitive tiered interest rates; $10.00 monthly service fee waived by maintaining $1,000 daily minimum balance; limited to 6 debit transactions per statement period.
• Certificates of Deposit (CDs) Fixed-term deposit accounts with minimum balances starting at $500, terms ranging from 6 months to 5 years, and competitive interest rates.
• Individual Retirement Account (IRA) Traditional or Roth IRA with $500 minimum opening deposit, offering tax-advantaged retirement savings supported by online calculators for eligibility and projected values.
• Health Savings Account (HSA) Tax-advantaged account for individuals with high-deductible health plans, offering tax-deductible contributions, tax-deferred growth, and tax-free withdrawals for qualified medical expenses. Earns 0.25% APY for balances $0 to $9,999.99 and 0.40% APY for balances $10,000 and above.
• Visa Zero+ Credit Card Credit card with low introductory rate on purchases and balance transfers, offered in partnership with Elan Credit Card Company.
• WB Community Business Checking Business checking account for local businesses with first 300 transactions per month, up to $10,000 cash deposits, 50 coin/currency orders, and 10 online bill payments included at no charge each month.
• WB Non-Profit Checking Business checking account for non-profit organizations with unlimited transactions, unlimited cash deposits, unlimited coin/currency orders, and unlimited online bill pay.
• WB Commercial Checking Account Customizable commercial checking for complex business needs with a menu of solutions and an earnings credit allowance to offset activity costs.
• Treasury Management Services Comprehensive business banking services including ACH origination, wire transfers, check and ACH positive pay, sweep accounts, business bill pay, business online banking, and merchant source capture.
• Personal Loans Variety of personal loans including auto, boat, motorcycle, snowmobile, ATV, vacation, debt consolidation, student loans, home improvements, and emergency funding with locally made credit decisions.
• Commercial Loans Business lending including lines of credit (accounts receivable and inventory financing), term loans (equipment and owner-occupied real estate), commercial real estate (purchase, construction, refinance, SBA loans), and letters of credit.
• Home Loans Residential mortgage lending including purchase, refinance, construction, Federal VA loans, and home equity loans and lines of credit serving Washington and Waukesha Counties.
• Online Banking Platform 24/7 web-based banking platform providing access to account balances, bill pay, check images, fund transfers, e-statements, tax documents, and account management with video tutorials and alerts.
• Mobile Banking App Native smartphone application for iOS and Android (App Store and Google Play) featuring mobile check deposit, instant balance, debit card management, digital wallets, and mobile alerts with real-time notifications.
• Zelle Person-to-Person Payments Integrated person-to-person payment service within online and mobile banking enabling customers to send money to friends and family instantly.

Quantifiable outcome

• Nearly 20,000 FREE ATMs available through MoneyPass network
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Elan Credit Card CompanyminorGTM or Marketing PartnerJoint marketing partner for credit card offerings. Westbury Bank refers customers to Elan for credit card products as part of their card services.

Scale indicators11 records

Expansion highlights5 records

Broad incumbents

• Nicolet National Bank: Larger Wisconsin-based community bank with significantly greater asset base and broader Wisconsin footprint. Comparable product suite (retail, commercial, mortgage) but operates at greater scale with more extensive technology investment.
• Associated Bank: Largest Wisconsin-based bank with statewide presence offering full retail, commercial, mortgage, and wealth management services. Competes with Westbury in the same Wisconsin geographies but at significantly greater scale.

Direct peers

• Investors Community Bank: Wisconsin community bank focused on commercial lending, ag lending, and business banking. Comparable to Westbury in serving Wisconsin small businesses and offering treasury management.
• Commerce State Bank: Wisconsin community bank providing personal and business banking with similar deposit products and commercial lending services. Comparable in size, geographic scope, and customer targeting to Westbury Bank.
• First Bank of Baldwin: Wisconsin community bank in western Wisconsin serving similar consumer and small business segments. Comparable as a deposit-gathering community bank with branch network and commercial lending operations.
• State Bank of Cross Plains: Wisconsin community bank with branch network across Dane County offering personal/business banking and commercial lending. Comparable to Westbury in scale, regulatory footprint, and community-focused banking model.
• Waukesha State Bank: Wisconsin-based community bank operating in Waukesha County with similar deposit-gathering, commercial lending, and retail banking services. Directly comparable in footprint, customer segments, and product suite to Westbury Bank.
• Hometown Bank: Wisconsin community bank headquartered in Oxford offering personal and commercial banking. Directly comparable in scale, product mix, and community banking model to Westbury.
• Ixonia Bank: Wisconsin community bank in Jefferson County with personal and business banking, commercial lending, and treasury services. Comparable as a small Wisconsin community bank competing for similar customer segments.
• Bank of Sun Prairie: Wisconsin community bank serving Dane County with personal and business banking products including checking, savings, and commercial lending. Comparable as a mid-sized Wisconsin community bank with similar deposit-funded business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestburyBank
• LinkedInlinkedin.com/company/westbury-bank
• Instagraminstagram.com/westburybank
• Xx.com/westburybank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbury Bank