UpSpiral Leadership

What UpSpiral Leadership does

UpSpiral Leadership LLC is a private, female-led leadership development and organizational consulting firm founded in April 2016 by three co-founders — Rebecca Braitling, Sue Covelli-Buntley, and Poyee Chiu — bringing backgrounds in law, organizational psychology, and HR leadership from Chubb, Johnson & Johnson, AllianceBernstein, Novartis, and UBS. The firm is built around a proprietary UpSpiral Framework grounded in cognitive-behavioral theories, emotional intelligence research, and neuroscience, and operates as a small core team supplemented by an extended network of expert collaborators distributed across the United States and the Netherlands.

The company's offering spans four pillars: one-on-one and group coaching; The Exchange Program (a 12-week cohort-based virtual experience for 8-10 leaders, priced at $3,750 per attendee); custom Leadership Development Programs (3-12 month engagements priced $25,000-$250,000 covering Leading Self, Leading Others, and Leading Organization); and Organizational Consulting delivered via project-based or retainer models (typically 3-18 months). Distribution is primarily direct enterprise sales with consultative discovery calls, supplemented by self-serve enrollment for lower-ticket offerings and a multi-channel content marketing footprint (blog, podcast, newsletter, virtual events, industry conference speaking).

Commercially, UpSpiral serves a mix of enterprise clients across insurance, financial services, legal, healthcare, pharma, and engineering (e.g., Chubb, Zelle, Jazz Pharmaceuticals, Selective Insurance, Colliers Engineering) alongside non-profits and industry communities (e.g., IICF, Reelworks, The Future Project). The firm reports a 98% client return rate, has no external institutional investors, no parent company, and operates as an independent LLC with limited public financial disclosure.

Name

UpSpiral Leadership

Legal name

UpSpiral Leadership LLC

Website

https://upspiralleadership.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UpSpiral Leadership is a private, female-led leadership development and consulting firm founded in 2016 that delivers coaching, cohort programs, custom leadership development, and organizational consulting to enterprise clients and non-profits using a proprietary neuroscience-grounded conscious leadership framework.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

High-Potential & Succession Coaching (EDABANAC), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

Keywords

• Leadership development
• Executive coaching
• Organizational consulting
• Leadership training
• Change management

Headquarters

HQ city

Liberty Corner

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership Coaching Services: One-on-one and group coaching partnerships with leaders at all levels to accelerate growth and performance. Delivered as 1-hour sessions or 30-minute meetings.
2. Leadership Development Programs: Custom-designed leadership development programs lasting 3-12 months, priced from $25,000 to $250,000 based on customization level and engagement length. Includes facilitation, assessments, and program materials.
3. The Exchange Program: 12-week virtual leadership cohort program with weekly 90-minute sessions. Priced at $3,750 per attendee with discounts for multiple participants or multi-year commitments.
4. Organizational Consulting: Project-based consulting and retainer-based ongoing support for organizational strategy, change management, and people systems. Retainer arrangements typically 3-18 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UpSpiral Leadership is a boutique professional services firm that delivers leadership coaching, a 12-week cohort program called The Exchange, custom leadership development programs, and organizational consulting to companies and individual leaders. Offerings are anchored in the proprietary UpSpiral Framework, which combines cognitive-behavioral theories, emotional intelligence research, and neuroscience discoveries to shift mindsets and transform cultures.

Product overview

UpSpiral Leadership is a leadership development and organizational consulting firm founded in April 2016 by three women. The company offers a unified suite of services centered on their proprietary UpSpiral Leadership Philosophy, which is grounded in neuroscience, cognitive-behavioral theories, and emotional intelligence research. Their core offerings include: Coaching (individual and group coaching for leaders at all levels); The Exchange Program (a 12-week cohort-based virtual leadership journey priced at $3,750 per participant); Leadership Development Programs (custom 3-12 month programs priced from $25,000 to $250,000); and Organizational Consulting (offered via consulting projects or retainer models typically spanning 3-18 months). These services are professional service offerings, not software products.

Differentiator

Problem solved

Functional benefit

Brands

• The Exchange Program: A 12-week leadership development program for growth-minded leaders, designed around five pivotal capabilities: Evolving, Braving, Igniting, Connecting, and Co-Creating.

Products and services

• Coaching One-on-one and group coaching partnerships that help leaders at all levels work through obstacles and accelerate their growth and performance. Delivered via 1-hour or 30-minute sessions.
• The Exchange Program A 12-week virtual leadership journey for small cohorts of approximately 8-10 leaders from different organizations, meeting weekly via Zoom for 90-minute sessions to develop five pivotal capabilities: Evolving, Braving, Igniting, Connecting, and Co-Creating. Priced at $3,750 per attendee with discounts for multiple participants and multi-year commitments.
• Leadership Development Programs Custom-designed leadership development programs co-created with clients, typically spanning 3-12 months and covering Leading Self, Leading Others, and Leading Organization. Programs are priced from $25,000 to $250,000 based on customization level and engagement length, and include facilitation, assessments, and program materials.
• Organizational Consulting Consulting services that bring business acumen and HR expertise to organizations for critical initiatives including strategy development, change management, DEI&B integration, and operational efficiency. Delivered through consulting projects or an ongoing retainer model typically spanning 3-18 months with predictable monthly payments.

Quantifiable outcome

• 98% client return rate
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AgolixcoreTechnology or IntegrationThird-party service provider for administering UpSpiral surveys. Processes data only on behalf of UpSpiral Leadership under strict confidentiality and security obligations. Integral to survey delivery for leadership assessments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: Market-leading digital coaching platform offering 1:1 and group leadership coaching to enterprise clients. Directly comparable to UpSpiral's coaching and cohort-based leadership development offerings, though BetterUp operates at significantly larger scale with a software-enabled delivery model.
• CoachHub: Digital coaching platform focused on enterprise leadership and development coaching with global delivery. Comparable to UpSpiral's coaching offerings, with stronger technology platform and broader international reach.
• RHR International: Boutique leadership advisory firm specializing in executive coaching and senior leadership team development. Closely comparable to UpSpiral's bespoke coaching and consulting model, with a similar boutique scale and senior-executive focus.
• Center for Creative Leadership (CCL): Established leadership development organization offering custom programs, assessments, and executive coaching. Highly comparable to UpSpiral's leadership development programs and organizational consulting, with deeper research assets and global footprint.
• Development Dimensions International (DDI): Global leadership and talent development firm delivering custom programs, assessments, and coaching to enterprise clients. Comparable to UpSpiral across leadership development programs and organizational consulting, with broader product portfolio and deeper technology integration.
• Ken Blanchard Companies: Leadership training and consulting firm built on The One Minute Manager methodology. Comparable to UpSpiral's leadership development programs and culture transformation offerings, with a content-anchored go-to-market.

Broad incumbents

• Heidrick & Struggles: Global executive search and leadership advisory firm with a significant leadership coaching and assessment practice. Overlaps with UpSpiral's executive coaching and organizational consulting at the senior leader end, with a much broader service portfolio.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and coaching. Operates in the same leadership transformation category as UpSpiral but as part of a much broader portfolio serving enterprise and government clients worldwide.
• FranklinCovey: Large-scale leadership and organizational performance firm offering content-driven training, coaching, and consulting. Overlaps with UpSpiral's leadership development and culture transformation offerings but serves clients at materially larger scale and broader price points.

Emerging players

• Sounding Board: Enterprise coaching platform connecting leaders with vetted executive coaches via a tech-enabled delivery model. Comparable to UpSpiral's coaching practice with stronger platform infrastructure but similar target customer profile of growth-minded enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upspiralleadership
• LinkedInlinkedin.com/company/upspiralleadership2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpSpiral Leadership