Agolix

What Agolix does

Agolix (legal entity: Assessment Generator Inc., DBA Agolix) is a privately held, bootstrapped, founder-owned SaaS company headquartered in Durango, Colorado, that operates a cloud-based online assessment platform targeting coaches, consultants, and small-to-medium-sized businesses. The platform enables users to design, automate, distribute, score, and brand custom assessments and 360° multi-rater feedback instruments without coding, and to deliver polished, custom-branded PDF reports to respondents. The product surface includes ten question formats, conditional skip logic, pause-and-resume, multiple scoring models (simple, type-based, and multi-type composite), digital access codes for paywalled assessments, a PDF Block Editor, a Collections organization feature, and a Private Label white-label option. As of 2026, Agolix has layered a generative AI Assessment Generator (launched March 2026) on top of the platform, enabling users to produce a structured assessment draft from a natural-language prompt.

The underlying technology stack is a cloud SaaS web application accessed at app.agolix.com, complemented by a documented API for programmatic access and a deep native integration with Zapier that exposes the platform to 5,000–7,000+ downstream applications (CRMs, email tools, e-commerce systems, LMS platforms) and supports a monetization flow via WooCommerce, Stripe, Shopify, Square, Kajabi, and Teachable. Leadership is concentrated among co-founders Jennifer Sparks (CEO) and Witt Sparks (CTO), who transitioned from aerospace, consulting, and software backgrounds, supported by a small publicly visible executive team (Head of Client Success, Lead Copywriter, and an external marketing partner). The co-founders also hold registered trademarks on 'Assessment Generator' and 'AI-Powered Assessment Generator'.

The business model combines four revenue streams: (1) tiered recurring subscriptions (Free Trial, Professional, Advanced, Private Label), with public pricing undisclosed and quote-based; (2) one-time Done-for-You / Total Assessment Services starting at $295 per build; (3) one-time packaged coaching assessment bundles priced $197–$397, co-developed with coaching industry experts Milana Leshinsky and Dr. Larina Kase; and (4) transactional revenue from digital access codes used to sell paid assessments via integrated e-commerce platforms. Go-to-market runs a hybrid motion: product-led growth via a no-credit-card 2-week free trial and sample assessments, an enterprise / expert-consultation sales motion via the Client Success team, and community-led growth through named success stories, testimonials, and listings on third-party software review platforms (GetApp, Capterra, SourceForge). Agolix claims over 1 million cumulative completed assessments and customers in more than 50 countries, while remaining a founder-controlled, bootstrapped business with no documented institutional investors or external funding rounds.

Name

Agolix

Legal name

Assessment Generator Inc.

Website

https://agolix.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agolix is a bootstrapped SaaS platform that enables coaches, consultants, and small businesses to build, automate, brand, and distribute custom assessments and 360° feedback, monetized via tiered subscriptions, done-for-you services, and packaged content.

Ownership category

akta.pro rank

Product category

Online Assessment Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

akta.pro secondary industries

Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Online assessment software
• Assessment builder platform
• 360 feedback software
• AI assessment generator
• Branded PDF reports

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Recurring subscription revenue from tiered plans (Free trial, Professional, Advanced, Private Label). Each tier offers different feature sets, assessment limits, and capabilities. Annual and multi-year billing options available.
2. Done-for-You Assessment Building Services: Professional services where Agolix's team builds custom assessments for customers. Pricing starts at $295. Includes custom scoring algorithms, charts, and custom PDF reports (Individual, Aggregate, and 360°). One-time service fee.
3. Packaged Coaching Assessment Packages: One-time purchase of pre-built assessment packages designed in collaboration with industry experts. Sold as electronic deliverables. Packages include Life and Wellness ($197), Business and Entrepreneurship ($197), Career and Executive ($197), and Deluxe Package ($397).
4. Access Code / Monetization Revenue: Revenue from selling assessments using digital access codes via e-commerce integrations (WooCommerce, Stripe, Shopify, Kajabi, etc.). Customers sell assessments as products, with Agolix generating and delivering access codes automatically upon purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Agolix provides a cloud-based SaaS assessment builder platform that enables coaches, consultants, and small business owners to create, distribute, score, and report on custom online assessments with branded PDF outputs. The platform includes an AI-powered assessment generator, 360-degree multi-rater feedback, automated scoring, conditional logic, and integrations via Zapier to 7,000+ external tools. Done-for-you assessment building services and pre-packaged coaching assessment bundles are sold alongside the core subscription.

Product overview

Agolix is a unified SaaS assessment platform built around its core Assessment Generator product, designed for coaches, consultants, and small business owners. The platform consists of the main Agolix Assessment Platform as the central product, supplemented by the AI-Powered Assessment Generator for AI-assisted creation, 360° Assessments for multi-rater feedback, and Sample Assessments for demonstration purposes. Add-on services include Total Assessment Services (done-for-you building) and Packaged Coaching Assessments (pre-built assessment libraries). Key features include multiple question types, automated scoring, branded PDF Report Designer, Digital Access Codes for monetization, Collections for organization, Conditional Logic for adaptive assessments, and Private Label for white-labeling. The platform integrates primarily through Zapier to connect with over 70,000 applications including major CRMs, email platforms, and e-commerce systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Agolix Assessment Platform

Quantifiable outcome

• Over 1 million assessments completed
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationPrimary integration partner enabling Agolix to connect with over 70,000+ applications. Through Zapier, Agolix can send respondent data (name, email, score) to CRM, email, and project management tools, enabling automated workflows. Also the primary mechanism for selling assessments via e-commerce through platforms like WooCommerce, Stripe, Shopify, Kajabi, and Teachable.
• Milana Leshinsky (Coaching Genie)coreStrategic or Co-development PartnerCo-developed packaged coaching assessment bundles in collaboration with Milana Leshinsky, founder of Coaching Genie. Contributed expertise in coaching business strategy and marketing to design 25 ready-to-use assessments across Life & Wellness, Business & Entrepreneurship, and Career & Executive categories.
• Dr. Larina Kase (Psychologist & Executive Coach)coreStrategic or Co-development PartnerCo-developed packaged coaching assessment bundles with Dr. Larina Kase, PsyD, MBA, a doctor of psychology and executive coach. Contributed psychological expertise and assessment design knowledge to create the assessment content, scoring keys, and feedback explanations for the packaged coaching assessments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QuestionPro: Survey, quiz, and assessment platform with advanced question types, scoring, and reporting. Closely mirrors Agolix's feature set including AI-assisted survey creation and 360° feedback, serving both SMB and enterprise customers.
• Typeform: Modern conversational form and survey builder popular with SMBs and marketers for lead generation and customer feedback. Competes with Agolix on visual design, ease of use, and AI-assisted form building, though it does not specialize in scored assessments or branded PDF reports.
• ScoreApp: Quiz and scorecard builder purpose-built for coaches, consultants, and marketers to generate leads and personalized reports. Highly comparable to Agolix in target customer (coaches and consultants) and in monetizing assessments via lead generation workflows.
• Jotform: Drag-and-drop form builder with conditional logic, scoring, and report generation capabilities used across SMB and enterprise. Overlaps Agolix on automated scoring, branching logic, and integrations, but addresses a broader general-purpose form market rather than coach/consultant workflows.

Emerging players

• Pointerpro (formerly Survey Anyplace): Interactive quiz, assessment, and recommendation tool that produces personalized PDF reports. Directly comparable to Agolix on branded report delivery and digital access-code-based monetization for SMB knowledge commerce.
• Delighted (by Qualtrics): Lightweight customer feedback and NPS survey platform for SMBs. Partial overlap with Agolix's lighter assessment use cases, particularly around branded feedback collection and real-time notifications.
• ProProfs Quiz Maker: Quiz and assessment authoring tool used for training, lead generation, and employee assessments. Comparable to Agolix on multiple question types, automated scoring, and branded reports, though typically used in training/education contexts rather than coaching practices.
• Outgrow: No-code interactive content platform for calculators, quizzes, and assessments used primarily for lead generation and customer engagement. Overlaps with Agolix on AI-assisted quiz creation and integration with marketing automation tools.

Broad incumbents

• Qualtrics: Enterprise experience management platform covering surveys, 360° feedback, employee engagement, and advanced analytics. Competes with Agolix at the upper end of the market, particularly around 360° Assessments and HR/employee feedback use cases Agolix is moving into.
• SurveyMonkey: Mass-market online survey and form builder used by individuals through enterprises. Directly overlaps Agolix's core assessment-creation use case but serves a much broader audience and competes primarily on price and brand rather than coaching-vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@assessmentgenerator
• LinkedInlinkedin.com/company/agolix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agolix