Saint Algue France

What Saint Algue France does

Saint Algue France is a branded hairdressing salon network operating under the diversified PROVALLIANCE group. The company offers professional hair services — cuts, colorations, balayages, highlights, treatments, styling, men's and children's cuts — through a network of hundreds of physical salons located primarily in shopping centers (Carrefour, Leclerc, Auchan, Intermarché, Super U) and high-street locations across mainland France, with additional presence on Réunion island. Average customer rating stands at 4.6/5 across 5,182 certified reviews, supporting brand reputation as a mid-market accessible chain. Service pricing spans roughly €16 (children's cut) to €90 (Botox repair treatment), with most coloration services in the €54–89 range.

The company's product and technology stack combines in-salon services with a proprietary mobile application (iOS and Android, launched June 2026) for appointment booking, visit management, and salon discovery, plus a website booking channel. Product revenue is anchored by the in-house "Respect" range (COSMOS ORGANIC certified by ECOCERT Greenlife, minimum 97% natural-origin ingredients), alongside the "Gamme Boucles" for curly hair and the "Duo Éclat" color-protection duo. Saint Algue has a strategic service partnership with Wella Professionals for the "Supernatural Color" offering (natural-origin coloration launched 2025) and offers Kérastase premium treatment rituals in select salons. Distribution supplements physical salons with social media marketing (Instagram, Facebook, YouTube), email newsletters, and a seasonal collection cadence (e.g., Aura – Chapitre 2 for Spring-Summer 2026). The business is funded entirely by the parent group, with no external funding rounds disclosed, and earns revenue through per-service transactions, retail product sales, and loyalty/subscription programs.

Name

Saint Algue France

Legal name

SAINT ALGUE

Website

https://saint-algue.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Saint Algue France operates a branded network of hundreds of professional hairdressing salons across mainland France and Réunion, offering cuts, colorations, balayages, treatments, and styling, complemented by its COSMOS ORGANIC-certified Respect product line and a new mobile booking application.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Professional hairdressing
• Hair coloring treatments
• Natural hair care products
• Salon appointment booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hairdressing Services: Revenue generated from professional hairdressing services including cuts, colorations, balayages, treatments, and styling offered at salon locations across France.
2. Hair Care Products: Sale of professional hair care products including the Respect natural range, Kérastase products, and styling solutions to salon customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Saint Algue France operates a network of branded hairdressing salons across France and Réunion, providing professional hair services including cuts, colorations, balayages, highlights, treatments, and styling for men, women, and children. The brand complements its in-salon services with proprietary product lines such as the COSMOS ORGANIC-certified Gamme Respect and the Gamme Boucles, plus the Supernatural Color service co-developed with Wella Professionals. Customers can book appointments and manage visits through the brand's mobile app, website, or directly in salons located in shopping centers and high streets.

Product overview

Saint Algue France operates a network of hairdressing salons across France, offering a comprehensive range of hair care and styling services. The core offering includes cuts, colorations, balayages, and hair care treatments, with the flagship Supernatural Color service developed in partnership with Wella Professionals. The company also markets its own product lines including the COSMOS ORGANIC certified Gamme Respect (with Respect, Violet Ultime, and Boucles sub-products), as well as the Duo Éclat. Services are complemented by Rituel Kérastase premium treatments and the recently launched mobile application for appointment booking. The Spring-Summer 2026 collection, Aura – Chapitre 2, continues the brand's focus on natural beauty.

Differentiator

Problem solved

Functional benefit

Brands

• Respect: Natural and vegan hair care product range certified COSMOS ORGANIC by ECOCERT Greenlife, with minimum 97% natural origin ingredients
• Supernatural Color

Products and services

• Supernatural Color A coloration service developed in partnership with Wella Professionals that uses natural-origin ingredients (91-100%) to color, strengthen, and repair chemically treated hair, available exclusively in Saint Algue salons.
• Collection Printemps-Été 2026 - Aura Chapitre 2 Seasonal collection featuring haircuts, colorations, and styling services for Spring-Summer 2026 that celebrates light and natural beauty.
• Gamme Boucles Natural and certified hair care product line designed to hydrate, define, and enhance curly hair on a daily basis.
• Gamme Respect Professional shampoo and hair styling product line with aromatherapy-based formulas, certified COSMOS ORGANIC by ECOCERT Greenlife, vegan and cruelty-free, with a minimum 97% natural-origin ingredients.
• Rituels de Soin Saint Algue Wellness care rituals offering personalized hair treatments for healthier, more luminous hair full of vitality, performed in salon.
• Duo Éclat Shampoo and protective balm duo formulated with fermented pomegranate bark and organic aloe vera, designed to protect colored or highlighted hair. Contains 97% natural-origin ingredients and is COSMOS ORGANIC certified.
• Violet Ultime (Respect range) Violet shampoo from the Respect range designed to neutralize yellow tones in blonde hair and maintain color between salon appointments.
• Rituel Kérastase Premium in-salon hair care treatment rituals using Kérastase professional products, available at select Saint Algue salons at 10-25 EUR per ritual.
• Mobile Application (iOS and Android) Proprietary mobile application for iOS and Android enabling customers to book appointments, manage visits, modify or cancel appointments, consult salon availability, and access their information.
• Standard Hairdressing Services (Cut, Shampoo, Style) Core hairdressing services including shampoo, cut, and style priced at 24-40 EUR; men's services at 23-28 EUR; and children's services at 16-17 EUR. Available across the Saint Algue salon network in France.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Wella ProfessionalscoreTechnology or IntegrationCollaboration with Wella Professionals for the SUPERNATURAL COLOR service - a natural coloration offering that colors, strengthens, and repairs chemically treated hair. The service uses ingredients of natural origin (91-100%) and is available exclusively in Saint Algue salons.
• ECOCERT GreenlifecoreOthersCertification body for the COSMOS ORGANIC certification of the Respect product range. ECOCERT is an international organic certification organization.
• PROVALLIANCEcoreOthersParent company/group that Saint Algue belongs to, mentioned in privacy policy as the entity with which personal data may be shared.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jean Louis David: Leading French hairdressing salon chain also under the PROVALLIANCE group, offering cuts, colorations, and styling across a comparable multi-salon network. Directly comparable to Saint Algue in business model, customer base, and French mass-market positioning.
• Camille Albane: French women-focused hair salon chain under the PROVALLIANCE group offering cuts, colorations, and hair care services. Comparable to Saint Algue's core offering and primary customer segment.
• Dessange: Independent French hair salon chain offering cuts, colorations, and styling with a fashion-forward, expertise-led brand. Directly comparable to Saint Algue in service mix, French retail positioning, and target customer.
• Toni&Guy: International premium hair salon chain with French locations, offering cuts, colorations, and styling. Comparable to Saint Algue in service mix but targets a more premium, fashion-conscious segment with a different brand ethos.
• Mod's Hair: French hair salon chain under the PROVALLIANCE group offering trend-focused cuts and colorations. Directly comparable in business model and French mass-market positioning to Saint Algue.
• Franck Provost: Major French salon chain under the PROVALLIANCE group with a slightly more premium positioning. Competes directly with Saint Algue in the French mid-market to premium hair salon segment with similar service mix and national footprint.
• Coiff&Co: Budget-friendly French hair salon chain under the PROVALLIANCE group offering accessible cuts and colorations across France. Comparable to Saint Algue in service model and distribution but targets a more value-oriented customer segment.
• Tchip Coiffure: French hair salon chain under the PROVALLIANCE group offering value-oriented cuts and basic colorations. Comparable to Saint Algue in service model with a more budget-focused customer segment within the same parent group.
• Intermède: French hair salon chain under the PROVALLIANCE group focused on accessible cuts and colorations. Comparable to Saint Algue in service mix and mass-market positioning, sharing supplier and operational infrastructure.

Broad incumbents

• L'Oréal Professionnel: Global leader in professional hair care products distributed through partner salons, including Saint Algue. Comparable as a major haircare ecosystem player but operates as a product supplier rather than a salon operator, with overlapping professional brand influence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SaintAlgue
• Facebookfacebook.com/saint.algue.officiel
• Instagraminstagram.com/saintalgue
• Xx.com/saint_algue
• LinkedInlinkedin.com/company/saint-algue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint Algue France