ABC GiftCards
ABC GiftCards operates CardCash, an online secondary marketplace where individual consumers and enterprises can buy, sell, and trade gift cards at discounts of approximately 1.4% to 10.2% off face value across major retail categories.
- Company typePrivate
- Founded2006
- HeadquartersNew Jersey, Trinidad & Tobago
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ABC GiftCards does
CardCash, doing business as ABC GiftCards, operates an online secondary marketplace for discounted gift cards, founded in 2006 and headquartered in Brick, New Jersey. The platform enables individual consumers to purchase gift cards at discounts off face value from major retailers across restaurants, entertainment, department stores, sports, apparel, food & beverage, home & garden, shoes, and pets, while sellers can convert unwanted gift cards to cash. Discounts range from approximately 1.4% to 10.2% off face value depending on the merchant, with the company generating revenue from the spread between buy and sell prices on each transaction. The company claims exposure to a $140+ billion addressable market of unused gift cards globally and positions itself in earned media as the "StubHub for Gift Cards."
The product surface comprises a core CardCash Gift Card Exchange platform accessible via web (cardcash.com) and native mobile applications on iOS and Android, alongside enterprise-facing offerings: a Bulk Buy Program, a Bulk Sell Program, and an Exchange Program that enables partnership integrations of CardCash functionality into third-party platforms. Add-on modules include CardCash Incentives (a loyalty and rewards program at incentives.cardcash.com) and uChoose by CardCash (a user-choice module at uchoose.cardcash.com). The platform holds BBB accreditation in New Jersey and has accumulated earned media coverage spanning Forbes, Bloomberg, CNN, CBS, NBC's Today Show, Fox Business, MarketWatch, Time, and Yahoo Finance.
The company operates a product-led growth model with self-serve transactions on a pay-as-you-go basis priced as unit-level discounts applied per card denomination. The primary customer segment is individual value-conscious consumers, with a secondary enterprise tier exposed to bulk buy/sell programs and partnership integrations. No funding rounds, acquisitions, leadership changes, or regulatory actions are disclosed in the source data, and the founder was recognized as an EY Entrepreneur of the Year 2015 award winner in New Jersey with prior inclusion on the Inc. 500 list of fastest-growing private companies in America.
ABC GiftCards firmographics
Firmographics- Name
- ABC GiftCards
- Legal name
- CardCash
- Website
- https://abcgiftcards.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ABC GiftCards operates CardCash, an online secondary marketplace where individual consumers and enterprises can buy, sell, and trade gift cards at discounts of approximately 1.4% to 10.2% off face value across major retail categories.
- Ownership category
- akta.pro rank
ABC GiftCards industry classification
Industry- Product category
- Gift Card Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where ABC GiftCards is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices1 record
Markets served
ABC GiftCards business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Gift Card Trading Spread: CardCash operates as a gift card marketplace, purchasing unused gift cards from sellers at a discount below face value and reselling them to buyers at a discount below face value. The company generates revenue from the spread between buy and sell prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable discount pricing based on merchant and denomination |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ABC GiftCards product offering
Product offeringCore offering
ABC GiftCards operates CardCash, an online secondary marketplace where consumers can buy discounted gift cards from major brands across categories including restaurants, entertainment, department stores, sports, apparel, food and beverage, home and garden, shoes, and pets, at discounts ranging from approximately 1.4% to 10.2% off face value. Cardholders with unused or unwanted balances can sell those cards through the same platform to recover cash. The marketplace is accessed through a self-serve website and dedicated iOS and Android apps, supplemented by enterprise-facing bulk buy and bulk sell programs for higher-volume transactions.
Product overview
CardCash operates a gift card marketplace/exchange platform that enables users to buy discounted gift cards, sell unwanted cards for cash, and trade cards. The core product is the CardCash Gift Card Exchange platform, which connects gift card sellers with buyers seeking discounts. Enterprise offerings include the Bulk Buy Program for large-volume purchases, Bulk Sell Program for bulk sales, and Exchange Program for partnership integrations. Add-on products include CardCash Incentives (loyalty rewards) and uChoose by CardCash. The platform processes over $140 billion in unused gift cards annually and offers discounts ranging from approximately 1% to 10% off face value across categories including restaurants, entertainment, department stores, sports, apparel, food & beverage, home & garden, shoes, and pets.
Differentiator
Problem solved
Functional benefit
Products and services
- CardCash Gift Card Exchange Primary self-serve marketplace platform that lets consumers buy discounted gift cards from major brands, sell unwanted gift cards for cash, and trade between cards. The platform connects buyers and sellers across categories including restaurants, entertainment, department stores, sports, apparel, food and beverage, home and garden, shoes, and pets, with discounts ranging from under 1% to over 10% off face value depending on merchant.
- Bulk Buy Program Enterprise-facing program allowing businesses to purchase gift cards in large quantities, used for corporate gifting, employee rewards, customer incentives, and promotional fulfillment.
- Bulk Sell Program Enterprise-facing program enabling businesses to sell large volumes of gift cards through the CardCash platform to liquidate excess corporate gift card inventory.
- CardCash Incentives Loyalty and rewards program that provides incentives for users to engage with the CardCash platform, designed as an add-on to the core gift card exchange.
- uChoose by CardCash CardCash product offering that expands user choice options within the gift card exchange ecosystem.
- CardCash Mobile App (iOS and Android) Native mobile applications for iOS and Android that let consumers browse, buy, and sell discounted gift cards on the go using the same marketplace functionality as the CardCash website.
Quantifiable outcome
- Users can save up to 10.2% on gift cards (e.g., Barnes & Noble)
- +1 more outcomes
Companies that use ABC GiftCards
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
ABC GiftCards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ABC GiftCards partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- ABC NewsminorABC News featured CardCash in a lifestyle segment about holiday savings and discount gift cards.
- ForbesminorForbes profiled CardCash as a company building an empire in the unwanted gift card market.
- Fox BusinessminorFox Business covered CardCash as part of features on new ways to sell unwanted gift cards.
- CNN MoneyminorCNN Money featured CardCash in coverage about holiday money and gift cards.
- CBS NewsminorCBS News covered CardCash as part of essentials coverage on gift cards and shipping delays during holiday shopping.
- BloombergminorBloomberg included CardCash in company research and snapshot coverage.
- EY (Ernst & Young)minorEY recognized CardCash founder as an EY Entrepreneur of the Year 2015 award winner in New Jersey.
- NBC Today ShowminorNBC's Today Show featured CardCash in coverage about holiday gift ideas and digital gift cards.
- Yahoo FinanceminorYahoo Finance covered CardCash as part of stories about ways to sell unwanted gift cards.
- Time MagazineminorTime Magazine included CardCash in coverage about movie tickets, prices, deals, and savings.
- MarketWatchminorMarketWatch featured CardCash in coverage about $1 billion in gift cards going unredeemed.
- Inc. 500minorCardCash appeared on Inc. 500 list recognizing fastest-growing private companies in America.
- BBB (Better Business Bureau)minorCardCash maintains BBB Business Review accreditation in New Jersey, providing consumer trust and credibility.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ABC GiftCards competitors and assessment
Company assessmentDirect peers
- Gift Card Granny: Gift Card Granny is a gift card comparison and exchange aggregator that competes directly with CardCash by routing buyers and sellers to discounted gift card inventory across multiple merchants.
- EJ Gift Cards: EJ Gift Cards operates a discounted gift card marketplace with similar buy/sell mechanics. It competes for the same value-conscious consumer segment as CardCash across restaurant and retail categories.
- Raise: Raise operates a leading secondary gift card marketplace where users can buy, sell, and trade discounted gift cards. It is the most direct head-to-head competitor to CardCash with overlapping product, customer base, and revenue model.
- Cardpool: Cardpool is a secondary gift card exchange where users can sell unwanted gift cards for cash or trade them. It overlaps directly with CardCash's sell-side flow and discount-buy marketplace model.
Emerging players
- CoinGate: CoinGate is a crypto payments gateway that includes a gift card marketplace. It represents an emerging, adjacent player in the digital gift card resale category with a crypto-first customer base.
- Gyft: Gyft (now part of Fiserv) operates a mobile gift card wallet and marketplace with discounted card offerings. It competes with CardCash on the mobile buy/sell experience and digital wallet distribution.
- Bitrefill: Bitrefill sells digital gift cards and mobile top-ups paid for with cryptocurrency. It overlaps with CardCash in the digital gift card retail category, particularly for crypto-native buyers.
Broad incumbents
- InComm Payments: InComm is a global prepaid and gift card technology company with merchant relationships across the categories CardCash serves. Its broad payments-platform scope makes it a relevant incumbent comparable.
- Blackhawk Network: Blackhawk Network is a major gift card and prepaid product distributor and processor. As an upstream incumbent in the gift card value chain, it could expand downstream into secondary resale and compete with CardCash's supply.
- PayPal Digital Gifts: PayPal's digital gift card offering allows users to buy gift cards from its wallet app, overlapping with CardCash's consumer-facing digital gift card distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ABC GiftCards social profiles
Digital presenceABC GiftCards compliance and trust
Trust signalCompliance1 record
ABC GiftCards financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC GiftCards leadership team
Management profileNumber of profiles
ABC GiftCards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC GiftCards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC GiftCards
What does ABC GiftCards do?
ABC GiftCards operates CardCash, an online secondary marketplace where consumers can buy discounted gift cards from major brands across categories including restaurants, entertainment, department stores, sports, apparel, food and beverage, home and garden, shoes, and pets, at discounts ranging from approximately 1.4% to 10.2% off face value. Cardholders with unused or unwanted balances can sell those cards through the same platform to recover cash. The marketplace is accessed through a self-serve website and dedicated iOS and Android apps, supplemented by enterprise-facing bulk buy and bulk sell programs for higher-volume transactions.
Is ABC GiftCards a public or private company?
ABC GiftCards is a private company. It is classified as unknown and is currently operating.
When was ABC GiftCards founded?
ABC GiftCards was founded in 2006. It employs 11 to 50 people.
Where is ABC GiftCards based?
ABC GiftCards is headquartered in New Jersey, Trinidad & Tobago, in the Latin America region.
How does ABC GiftCards make money?
One revenue line is on record: gift Card Trading Spread.
Who are ABC GiftCards's main competitors?
Direct peers on record are Gift Card Granny, EJ Gift Cards, Raise and Cardpool. Emerging players are CoinGate, Gyft and Bitrefill. Broad incumbents are InComm Payments, Blackhawk Network and PayPal Digital Gifts.
Does ABC GiftCards have an API?
No public API is recorded for ABC GiftCards.
What industry is ABC GiftCards in?
ABC GiftCards's product category is Gift Card Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 45942 and its SIC code is 5961.