What Bitrefill does

Bitrefill (legally Airfill Prepaid AB) is a Stockholm-based cryptocurrency e-commerce platform founded in 2014 that enables users to convert Bitcoin and other digital assets into everyday goods and services. Its core product portfolio comprises digital gift cards (8,000+ SKUs spanning 632 brands), eSIM data plans (190+ destinations), prepaid phone refills for major carriers, and virtual prepaid Visa/Mastercard payment cards. The platform supports ten cryptocurrencies including Bitcoin, Lightning Network, Ethereum, USDC (via Solana), USDT, Binance Pay, Litecoin, Dogecoin, and Dash, and accepts payments from more than 14 wallets, exchanges, and hardware wallet providers. Distribution is exclusively digital through the bitrefill.com website, native iOS and Android apps, and a developer-facing MCP/API surface for programmatic purchases.

Bitrefill earns revenue primarily through transaction margins on gift card and product sales (typically 1–3% above wholesale rates) plus one-time fees on eSIM and phone refill sales. The cashback program (1–15% Bitcoin rewards on select brands) and a refer-a-friend incentive create retention mechanics. The platform operates as a self-serve, product-led business with no KYC requirements for most transactions, and reports 50,000 crypto payments processed daily across 180+ countries. Recent strategic emphasis has expanded the addressable customer base to include AI agents and autonomous systems through an MCP server and integration with the AgentPay SDK by World Liberty Fi (March 2026).

The company is privately held with no external funding rounds disclosed since a $7 million round in April 2021 led by Draper Associates with Tether participation, bringing total disclosed funding to approximately $9.25 million across three rounds. Bitrefill disclosed a cybersecurity incident in March 2026 attributed to North Korean state-sponsored actors that partially exposed approximately 18,500 purchase records, though the company stated most operations were restored and losses were covered by operational capital.

Name

Bitrefill

Legal name

Airfill Prepaid AB

Website

https://bitrefill.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitrefill is a Stockholm-based cryptocurrency e-commerce platform founded in 2014 that enables users to convert Bitcoin and other digital assets into digital gift cards, eSIMs, phone refills, and virtual prepaid cards across 180+ countries, processing 50,000 crypto payments daily.

Ownership category

akta.pro rank

Product category

Cryptocurrency Commerce

NAICS

Credit Card Issuing (522210), Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)

akta.pro secondary industry

Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

Keywords

• Cryptocurrency gift cards
• Crypto ecommerce
• Bitcoin payments
• Esim data plans
• Mobile airtime refills

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gift Card Sales Margin: Bitrefill earns a margin on each gift card sale by purchasing gift cards at wholesale rates and selling them to crypto users at retail prices. Transaction costs typically range from 1-3% above market rates for crypto-to-gift-card conversions.
2. eSIM and Phone Refill Sales: Revenue from selling eSIM data plans and prepaid phone refills, with instant digital delivery and crypto payment acceptance
3. Cashback Program: Bitcoin cashback earned on purchases can be used for future purchases, creating customer retention and repeat transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bitrefill operates a global e-commerce platform where users purchase digital gift cards, eSIM data plans, prepaid phone refills, and virtual prepaid Visa/Mastercard payment cards using cryptocurrency. Customers pay with Bitcoin, Lightning, Ethereum, USDC, USDT, Binance Pay, Litecoin, Dogecoin, Solana, or Dash, and receive digital codes or eSIMs almost instantly without KYC. The platform also exposes an MCP server and AgentPay SDK that allow AI agents to programmatically buy the same products, positioning Bitrefill as commerce infrastructure for both consumers and autonomous systems.

Product overview

Bitrefill is a unified crypto e-commerce platform enabling users to 'Live on Crypto' by purchasing digital gift cards, eSIMs, phone refills, and payment cards with cryptocurrency. The core product portfolio centers on Gift Cards (8,000+ brands), eSIMs (190+ destinations), Phone Refills (major carriers), and Payment Cards (virtual prepaid Visa/Mastercard). The platform processes 50,000 crypto payments daily across 180+ countries. Supporting features include a Crypto Cashback program earning Bitcoin rewards and a Refer-a-Friend program with $5 signup bonuses. Supported cryptocurrencies include Bitcoin, Lightning, Ethereum, USDC, USDT, Binance Pay, Litecoin, Dogecoin, Solana, and Dash.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards Digital gift cards for major brands purchasable with cryptocurrency, including Amazon, Apple, DoorDash, Walmart, Steam, Roblox, Uber Eats, Virtual Prepaid Mastercard, Digital Prepaid Visa, and hundreds of other retailers across 180+ countries. Targeted at crypto holders wanting to spend digital assets at mainstream merchants without converting to fiat.
• eSIMs Instantly delivered eSIM data plans for international travel, available for 190+ destinations worldwide including USA, Europe, UAE, Jamaica, Caribbean, and global coverage. Data plans range from 1GB to unlimited and 1 to 30 days. Targeted at international travelers needing affordable, instant mobile data connectivity.
• Phone Refills Prepaid phone refill PINs for major carriers including T-Mobile, AT&T, Verizon, Ultra Mobile, Lyca Mobile, Metro by T-Mobile, Boost Mobile, and Cricket, delivered instantly as digital codes. Targeted at prepaid mobile users and crypto holders who want to top up airtime without bank accounts.
• Payment Cards Virtual prepaid Visa and Mastercard cards funded with cryptocurrency, allowing users to spend digital assets at any merchant accepting those card networks. Targeted at crypto holders wanting card-based spending anywhere traditional card payments are accepted.
• Bitrefill MCP Server for AI Agents Model Context Protocol server that enables AI agents (Claude, ChatGPT, Cursor, Codex) to programmatically purchase Bitrefill gift cards, eSIMs, and prepaid products with cryptocurrency. Includes OAuth authentication, a JavaScript SDK, threshold-based approval controls, and a policy engine. Targeted at AI agent developers and agentic platform builders.

Quantifiable outcome

• 50,000 crypto payments processed every day
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• World Liberty Fi (AgentPay SDK)coreTechnology or Integration · 20 March 2026Bitrefill is integrated into the AgentPay SDK by World Liberty Fi, an open-source toolkit enabling AI agents to handle programmable payments using USD1 stablecoin across EVM-compatible networks. The SDK includes Bitrefill integration for purchasing gift cards, eSIMs, and prepaid products natively within the agent workflow.
• Bitget WalletcoreGTM or Marketing Partner · 9 January 2025Bitget Wallet partnered with Bitrefill in January 2025 to enable crypto payments for gift cards in 130 countries. The partnership allows Bitget Wallet users to purchase gift cards directly through the wallet interface using cryptocurrency, expanding Bitrefill's distribution reach and Bitget Wallet's utility offerings.
• Lightning NetworkcoreTechnology or IntegrationLightning Network integration enables instant Bitcoin payments for gift card purchases, significantly reducing wait times compared to on-chain Bitcoin transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lolli: Lolli is a Bitcoin rewards browser extension and app that overlaps with Bitrefill's gift card and cashback value proposition for retail crypto users, though it leans more affiliate/cashback than direct resale.
• Gnosis Pay: Gnosis Pay issues a self-custodial Visa debit card that spends crypto at any merchant, partially overlapping Bitrefill's prepaid Visa/Mastercard product and targeting the same 'live on crypto' user.

Broad incumbents

• Paxful (now Noones): Paxful/Noones is a large P2P crypto marketplace historically used for gift card trading, serving an overlapping crypto-native user base and competing for the same off-ramp intent, albeit via P2P rather than direct retail.
• Binance Gift Card: Binance's native crypto gift card product is a much larger, vertically integrated competitor offering crypto-funded gift cards to its hundreds of millions of exchange users, threatening Bitrefill's wallet-agnostic positioning.
• Coinbase Gift Cards: Coinbase's gift card hub lets US users buy retail gift cards with crypto balances, directly competing with Bitrefill while leveraging Coinbase's KYC rails, fiat on-ramps and substantially larger user base.

Direct peers

• Coinsbee: Coinsbee is a direct competitor offering gift cards, mobile refills and prepaid products paid for with Bitcoin and other cryptocurrencies, with a similar product-led, no-account model serving global crypto holders.
• CryptoRefills (Refills.com): CryptoRefills lets users buy gift cards and mobile top-ups with crypto across many countries, directly overlapping Bitrefill's core offering, target audience and gift card resale economics.
• CoinCards: CoinCards is a Canadian crypto-to-gift-card and prepaid card retailer with a comparable catalog, KYC-light experience and crypto-only payment focus, competing head-to-head for North American crypto spenders.
• Fold (formerly Fold App): Fold is a Bitcoin rewards and gift card app that lets users buy gift cards and earn Bitcoin cashback, overlapping Bitrefill's cashback program, retail gift card catalog and crypto-native US customer base.

Regional players

• AirTM: AirTM is a digital wallet and peer-to-peer payments platform with strong Latin America penetration that overlaps with Bitrefill's eSIM, gift card and crypto off-ramp use cases for unbanked and underbanked users in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/bitrefill
• Xx.com/bitrefill
• Facebookfacebook.com/bitrefill
• LinkedInlinkedin.com/company/bitrefill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitrefill